Submitted by Volleyguy on Sun, 2014-07-06 07:13
The Fusion Energi last month moved into #2 in EV sales next to the Leaf. In my mind it is the first mass sales EV. No limited range and no need for SC's it's mid sized sedan normal looking give it broad appeal. Basically anyone who likes a Fusion has an EV option. I expect the Fusion Energi to move into #1 ranking and stay there until?
The Fusion is the first mass market EV that anyone can buy with limited understanding or worry about range or looking like a EV.
Audi has announced by 2020 plug in EV option on all models.
When the Gen III is released what is Tesla going to have to do to woo the Auto world? Things are already vastly different than when the game changing MS was released.
The $40k EV is already here of course Tesla will be pure EV but how much will that matter to the masses?
What can Tesla do to make pure EV's more attractive than say Audi's option of Plug in to every model?
Does anyone else see the landscape getting much tougher?
What will the Gen III have to be to stand out? And can it ever stand out like the MS did when it was released as the MS was just so far ahead of all others...