Just completed a 1300 mile driving trip through Europe-FRA- Königstein im Taunus-Karlovy Vary-Prague-Telč-Vienna-The Wachau-Salzburg-Hohenschwangau-Dinkelsbühl-Rothenburg-FRA. Last time we did this was in 2014, shortly after I bought my first Model S. At that time we did not see a single Tesla in Germany, Switzerland, or France, not surprising, as they were very rare here in Scottsdale then. However, today, Scottsdale is crawling with all three models. It is pretty clear that here, Tesla is out selling the S class, the 7 Series, and the Audi 8 combined. So we expected to see Europe crawling with them. Here’s what we saw: one in Königstein [richest town in Germany], Zero east on the autobahn across Germany. Zero in the Czech republic. Three in Vienna: a 3, an X,and one S, a taxi. Two Ss in Salzburg: both Taxis. One S driving north back to FRA. 7 TOTAL. Not exactly a scientific study, but there it is. Not a pretty picture in an environment where gas is $7 per gallon. We didn’t see any E Jags either.
We saw probably 20 Mustangs in Germany-they do love their muscle cars. We saw four or five distinctive Mercedes models which aren’t sold here-including a pick up truck [X Class], and an absolutely lethal looking four-door coupe. Lots of Panameras. I’m guessing that in Germany, the Taycan will outsell Tesla by an order of magnitude.
Tesla appears to be a complete non entity in Germany. In 2018 Tesla sold 1905 cars, which was 5% of total EV sales in Germany for that year. That 1905 represents 0.05% of total car sales in Germany. 7 different manufacturers sold more EVs than did Tesla - dominated by VW.
So Tesla is a rounding error in the country that engineers and builds the best cars in the world. And they haven't even started seriously with EVs ....