Apologies if this has already been posted - its a very entertaining read and interesting take on Elon's elan...
Sending a rocket to Mars is a problem that gets Musk’s blood flowing. So is building an electric supercar, building the greatest sedan ever made, and building the biggest battery factory the world has ever seen. For that matter, so is running both Tesla and SpaceX at the same time, while also helping to lead SolarCity.
But mass production? Logistics, supply chains, assembly lines? Taking orders, fulfilling orders, setting and meeting reasonable timetables? Those aren’t Muskian problems. They’re normal human problems. And that petrifies him. The day that Tesla becomes just another car company will be the day Musk can no longer find a thrill in running it, and may in fact be unfit for the job.
And so Musk takes a normal human problem—ramping up production of a new vehicle over the next four years—and converts it into a superhuman problem. Not just ramping up production but doing it on a historic scale, and in record time.
The Model X, as originally conceived, wasn’t a properly Muskian problem either. The company’s roadmap called for it to crank out the Model X as a relatively simple variation on the existing Model S, buying Tesla time and revenue to focus on the Model 3. How boring, for a person like Musk. And so the X began to sprout novel features straight out of a Bond movie, such as hydraulic falcon-wing doors and a bioweapon defense mode.