Good press for Tesla

Good press for Tesla

A tech columnist for the San Jose Mercury News, Chris O'Brien, posted his New Year's Top 10 Tech Predictions on the front page of today's paper.

Number 3 was on Tesla:
Tesla: The company will deliver its much anticipated Model S in 2012 on time, sparking hopes that the electric car will enter the mainstream. In my book, Tesla is simply the most dramatic tale unfolding in Silicon Valley. Big personalities like co-founder Elon Musk betting big money on a big idea. I can't help but root for them. They will indeed deliver the promised car, and its limited number will sell out.
But it won't generate enough heat to create a larger market for electric cars, something that's probably still years away.

The countdown begins!!


EDH AL | 07. Januar 2012

You may also be interested in a recent article from Seeking Alpha (a website for market and stock related topics). “This article proposes a comparative analysis of how Apple (AAPL) has solved and how Tesla (TSLA) is trying to solve the very difficult problem of going to market with revolutionary products.”

xhawk1011 | 07. Januar 2012

Great article!

DeDe | 07. Januar 2012

Thanks for posting that article. I am very interested in the comparisons to Apple, especially since I am a huge fan of the company and its products. In some ways, when I stop and think about the fact that we're going to be spending nearly $100k on a car, I think we're crazy. However, I strongly believe in the Tesla goals and am excited to be an early adopter.


Wonder if there's any correlation between Model S reservation holders and first-day-Apple-product buyers? I, for one, was in line at 4am last summer to get my iPhone 4...

Carmine | 07. Januar 2012

Great article and I believe your personal investing should follow your passions. To that end both Tesla and Apple are in my portfolio.

Concerning correlations between Model S reservation holders and first
day Apple products buyers:
My first (of 2) Model S reservation was in the Spring, 2009; and, my first, first day Apple product was the Macintosh 128 in the Spring, 1984! It still runs but just needs a new internal battery.
If I'm still moving in the Spring, 2040, I would love to say that my Tesla S still runs but just needs a new internal battery!!

Volker.Berlin | 08. Januar 2012

BTW, the article is authored by Nicu, a member of this Forum. He also wrote "Tesla: The Looming Short Squeeze". We have yet to see if his prediction will prove right (which is in no way meant to criticize the publication of his prediction, I think it's plausible and very interesting):

David70 | 08. Januar 2012

For me, no connection between Apple purchases and Model S reservation.

My first personal computer was the TRS-80 (affectionately known as Trash-80) I learned assembly programming on that. My next was the Amiga 1000, since then I've used Amigas through the 3000 and as emulated on X86 processor computers. I finally started using X86 computers in the latter half of the '90s. Most I've put together myself. The only ones not put together by me were laptops. The only Apple products I've ever owned were Apple TVs.

Thumper | 08. Januar 2012

First Apple II in 1980. Almost bought an Ohio Scientific. They had enticing ads in Byte magazine. I learned a lot an my son ended up with a Computer Science degree and works for IBM in Australia. I guess I am an early adopter.

David70 | 08. Januar 2012

Actually, I did buy an Ohio Scientific for my son, and later a Commodore 64 & Atari 500?

mcornwell | 08. Januar 2012

Atari 800 for me in ~1980

Kallisman | 09. Januar 2012

I was only 2 years old in 1980. First computer my parents bought was a Commodore PC 386 SX16. The first I bought was an IBM Thinkpad 770, since I worked for IBM at the time. Never owned an Apple product.

Volker.Berlin | 09. Januar 2012

Commodore C16 -> generic 80286/DOS -> Apple PowerBook (b/c I worked in a department with Apple infrastructure at the time) -> Linux (b/c I wanted to give it a chance) -> Windows ever since (I know many have a different opinion, but for me Windows requires the least maintenance, works best for the things I need).

Handspring Visor (PalmOS compatible, practically a successor to Palm III) -> Handspring Treo (PalmOS, one of the first smart phones, Nokia communicator era) -> a newer Treo, brand was then Palm again -> HTC Legend (Android) and currently still happy with it. I don't see a use case for a tablet in my life, and never have felt the want for an Apple product. Ah well, my kids have iPods and they are happy with them.

BruceR | 09. Januar 2012

Sinclair MK16 Kit in 1977. Sold as a PC, but really just a glorified calculator with a whopping 640 bytes of RAM.
Iphone 4 in 2011, TESLA in 2012.
I can and do use any and all technologies, but can't wait for the big game changer coming this summer!
We will continue to see mixed press, untill TESLA actuly delivers products to market. Future looking voices like Nicu will unfortunately be offset by the dinoburners for awhile yet. (Saw the dino reference on LinkedIn and love it!)

Discoducky | 09. Januar 2012

Good press for Tesla:

It's slower and more expensive than a 60kWh Model S. We'll see how the options stack up once the confirgurator is online...

BMW: $61,845 5.7s
Model S (60kWh): $59,900 5.6s

Unless it qualifies for the $7500 rebate...

Volker.Berlin | 09. Januar 2012

Apropos BMW 5 series hybrid: It starts at 53k Euro (67k USD) (excl. 19% VAT, of course) here in Germany -- and probably has less options included as standard than the U.S. model. Just adding this to the discussion on different prices in different markets in the other thread...

rdgreene | 09. Januar 2012

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rdgreene | 09. Januar 2012

I'm with BruceR -- Timex Sinclair way back when I was about 10. Then we had an Apple II+ when my parents decided they were richer (I think the TS was about $50!). I did stand in line for the iPhone 4 (but went to the wrong store and missed hanging out with Woz).

The first step of being an early adopter is admitting you're an early adopter?

David70 | 09. Januar 2012

I had a friend with a Sinclair in the mid to late '70s. IIRC that was another machine with the Z80.

David70 | 09. Januar 2012

Man. Have we managed to get off topic in this thread?

phb | 09. Januar 2012

It happens. In every thread, in every forum, ever.

Robert.Boston | 09. Januar 2012

@discoducky: Thanks for the link re BMW. It's clear that BMW elected to use the electric motor to boost performance:

BMW says the ActiveHybrid 5 can be driven on battery power alone at speeds up to 37 mph for distances of up to 2.5 miles.

Oh, boy! 2.5 miles at 37 mph!

Discoducky | 09. Januar 2012

nVidia just reiterated that Tegra will be the video solution for both screens and Model S will be the 1st car to ship Tegra:

But they failed to say Tegra 2 or 3. Hoping it is 3 since that is all they talked about...

Jason S | 09. Januar 2012

Tech Pkg gets the T4, regular gets the T3 ... JUST KIDDING

I've heard Tegra 3 over and over. So I expect it'll be that.

jbunn | 10. Januar 2012

I'm as thrilled as Robert about 2.5 miles at 37 mpg. That's like driving on your starter motor. Feh.

Since we're off topic anyway...

Timex Sinclair. Used to hack my old the university mainframe at 300 baud after I got my BA in an unreleated field. My stepdad laughed at it and asked me what a "real computer" would cost. I told him the hottest thing on the market right now was a Commodore 64. Took it down into the basement, and didn't come up for a year. Learned basic, how to program the output ports, got a Commodore 128, programmed my boring actuarial job's calculations into an app, got in trouble with the director, program got approved by the internal auditor, and got my tables printed in a pamphlet. Got flunked up (downstairs actualy) to the DP department (Yes, we used to call it DP not IT back in the day). This was great, since these weirdos in DP were all my drinking buddies anyway. Operated a mainframe for a year that ran off cassette tapes and huge reel to reels. Left to do Unix for 7 years, with some Mac, then finaly windows since 94.

But... It all started with a Timex Sinclair. I owe that guy pretty much everything.

Volker.Berlin | 10. Januar 2012

Thus, the conclusion to the off-topic topic of this thread may be: Those people have have reserved a Model S *and* participate in the forums love tech (not necessarily cars) and have proven a tendency to early-adopt in the past (surprise!). Among them, some are Apple users and some aren't, with no obvious tendency either way.

brianman | 10. Januar 2012

I hate tech. It sucks. I want a Model T, but I want it in red. I'm settling for a Model S.


Timo | 10. Januar 2012

All software sucks. All hardware sucks too, but less. So I want hardware. Preferably with ability to move me from place a to place b while I sit in an comfortable seat. So car it is.

David70 | 10. Januar 2012


Don't know if it was a typo on your part, but that's mph, not mpg.

Kallisman | 10. Januar 2012

If u hate tech u hate model T too. It's still tech, just old tech. What u really need is a horse:-P
Might be easier to get a red model T, than a red horse, though.

brianman | 10. Januar 2012

A red horse. You figured me out!

Discoducky | 10. Januar 2012

Ugh, I never cross post, but when I do it's for a good reason...this one is good press as well as reservation information...

Tesla Motors, Inc. (NASDAQ:TSLA): Pacific Crest say bur Tesla before earnings. Pacific Crest believes Tesla Model S pre-orders will increase from their estimate of 6,500 to 8,000. Pacific Crest says that will create appreciation and maintains an Outperform.

Brian H | 10. Januar 2012

He can probably get someone to roan him one ...


Robert.Boston | 11. Januar 2012

Now this would be a horse of a different color:

Brian H | 11. Januar 2012

I notice a red-haired filly in the picture, too ...


brianman | 11. Januar 2012

lol @ filly

Discoducky | 11. Januar 2012

As much as I love purple horses...


Tesla’s Model S sedan attracted a similarly excited contingent of Asian journalists fascinated by the in-house technology and unique unibody frame that characterize Elon Musk’s $49,900 electric sedan. (This is the car reputedly faster than an Aston Martin, safer than a Panamera and more efficient than a Volt–it Musk can pull it off, it’ll crown Tesla as the most forward-thinking brand of its time and change the auto industry nationwide).

or you could get a $148K roadster that is slower than Model S Performance ;)

Erik M. | 11. Januar 2012

Innovate or Be Overtaken, Energy Secretary Tells Automakers

Energy Secretary Chu lists Tesla and Fisker as "very promising companies".

DOE on Monday also released a new video on that features Tesla Roadster: Energy 101: Electric Vehicles

Discoducky | 12. Januar 2012

How does a 70% drop in EV battery prices by 2015 sound? Like good news for TM.

Brian H | 14. Januar 2012

"features" the Roadster? I saw about 3 second of charge port hookup. Seemed to be pushing the "short distance" 40-mile meme. Grump.

As for Chu;
I guess there's about a 50:50 chance he's not just pulling those figures out of his hiney. But no more. It's a possible scenario, of course. He's basically saying batteries will cost 1/8 of current levels by 2020.

Erik M. | 14. Januar 2012

@Brian: not just the charging, also driving around.

But I should have said "features Tesla Roadster and other electric cars". Video includes footage of following EVs: Roadster (red), Coda (yellow), Volt (red), Nissan Leaf (blue) and a plug-in Prius (silver).

About 20 sec of Tesla Roadster footage in total.

Brian H | 14. Januar 2012

Missed some of it, I guess. But the narration was pushing the short-haul EV image, except for the hybrid "unlimited range" stuff. No acknowledgment of the 200-mi+ product. Because that would have shown the rest up for the lame effort they are, IMO. ;)

Chu's statements, IAC, IIRC, were about cost. I think the clip stayed scrupulously away from hinting that 40-100 mi. range was/is obsolete from the get-go.

Discoducky | 16. Januar 2012

@Brian, I agree, wasn't mentioned and would have been very relevant.

Discoducky | 23. Januar 2012

More good press...


After visiting Tesla headquarters and meeting with the management there, J.P. Morgan is telling clients it can see Tesla developing a 400 mile range powertrain in the next 3-4 years.

Analyst Himanshu Patel wrote, “…a 400-450-mile range capable vehicle may be the tipping point, in our view, where the range is so clearly overkill (for daily use) that Tesla’s addressable market is then truly expanded to fully encompass the affluent yet single-car household.” In other words, a Tesla model that gets 400 or more miles on one charge could be much more than a niche electric vehicle.

Discoducky | 24. Januar 2012

this is all about the Roadster so far:

Hope Model S can boost the numbers.

andrewmfallon | 24. Januar 2012

Some ninteresting ew tidbits:

A side note: Bought a Tesla jacket while in Fremont last October. Every time I wear it I get questions from virtually everyone about Tesla and it's new Model S. I am amazed at how good their marketing and PR has been.

engle | 24. Januar 2012

2012 Car Brand Perception Survey from Consumer Reports ranks Tesla #10 slightly behind Lexus!

"The chart below shows the overall scores for the top 10 brands, according to the Consumer Reports 2012 Car-Brand Perception Survey. Overall scores are an aggregate, reflecting a brand's total perception level across seven areas. They are rounded to the nearest whole number."

Rank Brand Score

1. Toyota 131

2. Ford 121

3. Honda 94

4. Chevrolet 92

5. Mercedes-Benz 84

6. BMW 69

7. Volvo 67

8. Cadillac 63

9. Lexus 54

10. Tesla 51

I'm very impressed! I didn't realize Tesla had so much brand recognition - let alone perception - among the general consumer population already. If the Model S has a great year, then I'll be looking forward to comparing next year's results on my touchscreen display. I predict Tesla will score a 70 and edge out BMW. :-)

Discoducky | 25. Januar 2012

Hey TM, looks like Italy would like some EV's that are built in America!

Discoducky | 26. Januar 2012

CARB coolness...

Today the reports CARB is expected to approve rules mandating 15 percent of new cars sold in the Golden State be zero or nearly zero emissions by 2025.

The rules would also allow for hydrogen fuel cell vehicles, and restrict other combustion technologies as well.

"This is a really large step. It's transformational," said Tom Cackette, an engineer and chief deputy director of CARB. "Ten years from now the market is going to look quite a bit different."

If approved, the new rules would call for a ramp up of mandated zero emissions vehicles starting at the end of 2017. According to the plan, each year ZEVs would incrementally increase. By 2025 the estimate is 1.4 million ZEVs ould be on California roads – up from around 10,000 today.

The air board estimates regulations will pay for themselves. It figures each new 2025 model will cost $1,900 more than it otherwise might have, but will save $5,900 in gasoline costs over its lifetime.

engle | 26. Januar 2012

Link to Mercury News article mentioned in the last post:

This seems to be bullish for TSLA.

Teoatawki | 26. Januar 2012

Even more bullish is that 10 other states including WA and OR are considering adopting the same rules.

ckessel | 26. Januar 2012

The article on CA's EV rules is good, but it doesn't kick in until 2018 so the impact for Tesla is way, way, down the road.