How many folks have you now promised to give Model S rides too?

How many folks have you now promised to give Model S rides too?

I realized yesterday as I promised 3 more people rides that I will be busy advertising the car the first couple of months. Between Family, Friends and the 60% of my co-workers who know I am on the Signature list, I would say it's easily 40 people promised so far.

On a side note, I was talking to someone downtown at a local restaurant and bar that had an outdoor bar area. I was in mid-conversation when I saw my first Model S in the wild driven by an owner. Made me stop, completely forget what I was talking about and I had to point out the Signature Red Model S driving by. The next words I uttered were, "That's my car!" :D

Brian H | 04. August 2012

Did your conversation partner immediately dial 911 for you to report the theft? ;)

BYT | 04. August 2012

LOL, no call's the authorities, but it did transition the conversation into sports cars. I learned something new about how some people really get a “sense of exhilaration” when riding in a sports car. Really, they said something else about how exhilarated they felt but I wanted to keep this post rated PG.

Mark2131@CA-US | 04. August 2012

I've been talking about my Model S for three years now! I can't even begin to keep track of how many people I've promised rides to. However, there is this one guy who has been obnoxiously skeptical from the beginning about the likelihood of Tesla ever producing the car. He will be my first "eat crow" test ride! I'm going to enjoy that one! (Lot's of pedal to the metal acceleration for him!).

BYT | 04. August 2012

@Mark2131, I have been lucky and haven't met too many of those skeptical types. Some do get obnoxious about my delivery date. I'm going to have to come up with my own test driving routes to show off my baby when she get's here.

I haven't obsessed over a car like this since I was 15 and waiting to get my drivers license. I had saved up from jobs over 3 years prior to purchase a newer Honda Accord and it would sit covered in my parent's garage until that day I could legally drive. Man did I spend many evenings just sitting in that car to do homework or just ArmorAll the dash for the 100th time!

I want my car please... hurry... :D

ViewAskew | 05. August 2012

@Mark - My boss is the spitting image of the person you're speaking of. I keep getting vocal comments about it not being "real" and that it'll never be seen outside of 15 or 20 cars. I also got this LONG email with links about Tucker. IF I SEE ONE MORE ARTICLE ABOUT TUCKER I'M GOING TO BLOW A FUSE!

That being said, just about everyone in my office wants a ride. That alone is around 30 people. Factor in the other departments that have individuals that know I'm purchasing a Model S. Probably another 12/13 or so. Then there's the Volt dealership I went to. I started the process of purchasing a Volt before I switched gears to a Model S. Add 5 more people. Next, the guys and gals at my bank are all itching for a spin. 7 more... Some family and friends, oh my. I figure around 70 people. LOL! What was I thinking. Combo rides are mandatory.

One of the guys in my office asked me if I was really going to let all these hands touch my car. I told him "Of course, why wouldn't I?" I know it's an amazing vehicle but I'm not going to treat it like some helpless child. I'm going to parade it around like the supermodel dressed in red that's DYING to show off her curves.

I need some water... it's getting hot all of a sudden.....

brianman | 05. August 2012

@ViewAskew - Next time your boss rants, just tell him: "Don't worry; you won't ride in it anyway."

cerjor | 05. August 2012

ViewAskew: I just saw a Tucker sell for $2.65 million. That would buy a lot of Teslas.

Brian H | 05. August 2012

Charge one yuppie food stamp ($20) per ride(r), for "expenses".

Not a recommended route to vehicle valuation appreciation!

Brian H | 05. August 2012

Dare him to ride in the back seat without a seat belt ...


BYT | 05. August 2012

Hehe, I am getting the third row, I'll slap any skeptics there and tell them to lock in the 3 point harness because, "they can't handle the truth!"

Nick Kordich | 05. August 2012

@cerjor - the Tucker sold for $2.915M, when you include the commission.

It sounds like this one had the more common manual transmission, not the Tuckermatic CVT, so while it's a well-restored example, I would not be surprised to see that record broken.

JoeFee | 05. August 2012

Get the test riders to agree to pay for speeding tickets before the for 0-60 run in a 25mi zone.

BYT | 05. August 2012

@joefiorelli, doesn't cover the cost of the insurance rates going up however... :( | 07. August 2012

I have promised many rides and expect to promise many more before my number arrives. I am looking forward to it & I expect I will be a Tesla Model S Ambassador for the first few years. When I installed solar panels a few years ago I became an ambassador for Solar PV. This is will be an exciting new step in my carbon neutral strivings. Besides, the Model S has a slightly higher thrill factor than my solar panels :o) Maybe Tesla can offer us informal ambassadors some stock options ?

stephen.pace | 09. August 2012

@KJR4235 - Tesla could include 'reservation' cards in our glove boxes. Anyone who reserves a Model S with our code generates a $X gift certificate that vests when the purchase closes. 10 sales close and you get a free HPC.

jerry3 | 09. August 2012


I wanted the 100 closes and you get a free GenIII. | 09. August 2012

The reality for me is that I will be promoting Tesla in all my professional and personal circles anyway. The reality for Tesla is they know I (we) will do this for them if they keep focused on the product, innovation and the customer service (which I am sure they will). I actually feel better about not having a financial stake in the Model S reservations I have contributed to....

jerry3 | 09. August 2012


I agree with you (my previous post was made in fun).

Cindy.holland | 09. August 2012

As a real estate agent, my car will constantly be the topic of discussion with my clients as I drive them around.

Brian H | 10. August 2012

with special attention to houses pre-wired for 200 amps? ;)

Brian H | 10. August 2012

A marketing prof in my MBA studies pretty much had built his rep and career on the proposition that recent product buyers were the best sales force, as they were driven by "cognitive dissonance" (discomfort experienced from exposure to any contrary evidence to a theory, decision, etc.) to seek out and create agreement that their purchase decision was justified. This included all the "confirmation bias" stuff (disparaging negative info, seeking out supporting info), but focussed on the urge to persuade others to make the same buying decisions. "My rationale must be valid; it convinced all these other people!"

;) | 10. August 2012

Brian H
Interesting thought but I really don't have "cognitive dissonance" on this choice. It IS more than I have paid for any vehicle but it is also what I have aspired to (technology & no carbon emissions) for years. I am sure there will be things I like & dislike about the Model S. At least with Tesla I feel I am contributing to Tesla's creative process in a small way. With my Lexus there is/was plenty of cogntive dissonance, especially when I reported a problem about 2 weeks after delivery, and was told "YOU must be mistaken". The vehicle was recalled 1 month later for the problem. Dost thow think I protest too much? :o) | 10. August 2012

Spelling: Thou

Brian H | 11. August 2012

I rather disputed the (alcoholic) prof's theories at the time. But it is true that one kind of "proselytizing" is an attempt to validate a decision despite nagging doubts!

Telsa "fan boys", of course, are different. Entirely rational and with hardly any doubts at all! ;) (Now that they have their gfs' vanity mirrors and soflauthor's deluxe CCI in the pipelines.)

BYT | 12. August 2012

Still on topic, just a little detour, two additional questions to ask:

1. After reading Jason's review of, "The acceleration simply doesn't stop. SNM ('Someone not me') took it from 0 to 100 and almost stained the seats ... while getting on the freeway. Again, SNM." What will your script/disclaimer be to those you are giving a test ride to warn them and yet not spoil the surprise? I want them to be shocked, but I don't want them to leave their "mark" after they have left as well. I also realize there are many puns in those last couple of sentences and not all intentional.

2. What kind of music will play in the background during the test drive after introducing to them to how silent the Model S is? | 13. August 2012

1. To passenger: "Please keep seatbelts and sphincters closed until the vehicle has come to a complete stop".

2. "Learning to Fly" by Pink Floyd

BYT | 13. August 2012

LOL, thanks KJR, that will definitely be in my script. I am a spirited driver by nature as well.

Brian H | 13. August 2012

"Absorbent pads are below the seat, if necessary. Please use them!"

BYT | 13. August 2012

Shopping list, add Depends

John56 | 17. September 2012

Hmmm.... sounds like I should ask Tesla for a copy of their test ride agreement so I can have all my friends sign it that want to drive it. Bet that would cut down on the number of requests! ;-)

BYT | 17. September 2012

LOL, but I really do WANT them to experience it. Show them what a REAL EV can do. It's not just green, it's also mean!

Brian H | 17. September 2012

Heh. Make up your own very official-looking document, specifying that any leakage will mean instant and permanent expulsion from the car, and accepting full financial responsibility for any cleaning, repair, or replacement of interior surfaces, plus $100/day for any time the car spends being cleansed.

Make a real production out of getting it signed, dated, and witnessed.

Should add at least 20% to your fun!

ggr | 18. September 2012

I gave 17 seat rides today, as well as showing to about 30 people at work.

Brian H | 18. September 2012

So how's the response? Got any Candid Camera videos? ;)

petero | 18. September 2012

BYT. A slightly different question for your consideration. How many people are you going to allow to DRIVE your “S?”

Brian H | 18. September 2012

BYT seems to be a very gregarious and generous sort. I'm sure he'll give 1 minute test drives to all who ask!


ggr | 18. September 2012

The response was great, and once people get over the color they all seem to like it.

With a couple of exceptions I'm not offering drives. I used to let anyone I trusted drive the roadster. But the store is opening in San Diego in a month or so, I figure if anyone wants a drive they can wait that long.

BYT | 22. September 2012

No test drives, test rides! I have been waiting how many years for my Model S? Not going to give up the keys anytime soon... maybe a few years down the road or I can redirect them to my local Model S showroom. :D

Teoatawki | 22. September 2012

You can have my fob when you pry it from my cold....

Brian H | 22. September 2012

How did your pocket get so cold?


mw | 22. September 2012

Just remember there are plenty of ladies with the need for speed. I am the car junky in the house, since I was 13 dreamed about owning a corvette, but now I am getting a much cooler car at 43. Never did get a corvette.

I have told plenty of people they can sit in it when I get it but no test rides promised. I must be stingy :P Oh and song I would play... it has to be Sammy Hagger, I cant drive 55!

Beaker | 22. September 2012

1st song:
Today Is Gonna Be A Great Day - Bowling for soup.

This could possibly be the best day ever,
And the forecast says that tomorrow will likely be a million and six times better...

Brian H | 27. September 2012

Updated question: How many test rides/drives have you given? What's the ongoing "demand" from those seeing the car for the first time?

Soflauthor | 27. September 2012

It's not so much that I'm promising rides (altho I have) but many friends and some acquaintances are calling/emailing/texting or in person asking for a ride. It will be a busy few months, but that's okay.

I suspect I'll be personally responsible for a few more purchase commitments down the line. Well, really the Model S will sell itself, but I can still take a little credit.

Brian H | 27. September 2012

Numbers! We need numbers! A free Karma to whoever gives the most rides.

Or SLT maybe not. ;)

lightly | 29. September 2012

Yes More Test Rides!!! More Test Rides!!
test rides = reservations
reservations = sales
sales = cash
cash = higher stock price

Brian H | 29. September 2012

So, you're basically pimping the stock that's going to pay for your car? Does the SEC know about this?