Submitted by buddyroe on 01. Juli 2014
Just watching the "current", "under construction", and "permit" for the super chargers in Europe compared to the USA shows that Tesla has clearly decided to target Europe for the majority of SCs for the time being. This can be interpreted in a number of ways. The initial reaction would be that US sales are lagging so Tesla has decided to turn its attention to Europe. But, it could also simply be a difference in culture and thus a difference in the approach to sales. In the US, a far greater % of people live in single family houses with garages and thus access to chargers at night. In Europe, people will not have good access to non-SC methods to charge. I think this explains not only why we are seeing MANY more SCs coming up in Europe, but also why they seem to be much closer in proximity to other SCs in Europe compared to America.
I can't say I agree with this strategy though. I think if you don't get a good foothold in one or 2 markets, you may never gain great market share. Tesla was just starting to make great strides in America with brand recognition and range anxiety. I'm not sure why the plans changed or what the plan going forward is, but they really shouldn't put that "Coming Soon" map up, attract buyers, and then shift focus somewhere else. This is bad business and not what I expected from Tesla. There is no way in heck they will meet that 2014 map at the current rate. In fact, at the current rate, they will barely meet the 2014 map by the end of 2015. JMHO.