Letter to George Blankenship

Letter to George Blankenship

Posted this letter to George Blankenship today. Thoughts?

I am a long-time fan of Tesla with an order in for a P85 (VIN: P17616) due to be delivered on August 22. Let me start by acknowledging what an extraordinary thing you all at Tesla are doing for your customers and the world at large. Thank you.

I am writing today because I noticed that Tesla is now offering the Parking Sensors for $500. I would love to add those to my configuration, but I am seeing in the forums that Tesla is only allowing me to add the sensors if I am willing to reconfigure my order, which would cost me several thousand dollars more than my current $114,453.00. I have already arranged financing for this amount. I have already signed the Tesla purchase agreement. All I want to do is install the parking sensors that you are currently offering.

This seems grossly unreasonable. And, in the past, Tesla seems to have always chosen the reasonable course.

Given Tesla's interest in providing world-class customer service to people willing to spend more than $100,000 on a car, I would hope that Tesla would be more accommodating for those few of us who fall between the cracks and have made a commitment, arranged financing, signed the paperwork, but whose car has not been built or delivered yet. I have to believe that the parking sensors will be available as an aftermarket upgrade sometime in the near future (likely at a higher cost than the $500 Design Center option). I also have to believe that it will be more costly to add the $500 parking sensors as a retrofit, since you will likely need to remove the nose cone and rear numbers, drill some holes and install the sensors. If that is the best you can do, I will wait for the retrofit option. However, this seems like a classless solution being offered by a very classy car company. Is there not a compromise between paying thousands of dollars for reconfiguring the car just to get a $500 feature (A feature that probably should have been part of the Tech Package already) and being forced to wait until the car is completed, then have to bring it all the way back to Tesla, wait for days, and pay extra for the retrofit? This doesn't sound like world-class customer service to me.

The minor cost of accomodating those few of us who are in this situation would seem trivial when compared to the loss of image to the elite Tesla Brand. Or, at the very least, would it not be more indicative of world-class service to offer to install these new options in those cars currently going through their builds for some incremental amount above the current Design Center List Price but below the expected retrofit price. Everyone would be a winner and you would once again be viewed as stepping up to another level of customer service.

I hope you can resolve this. In any event, I remain a big fan and a hope to be happy customer driving my P85 very soon. Thank you again for all that you and your employees do for us.

Warm regards,

earlyretirement | 04. August 2013

Yep Thorens. I got the same identical email from Jerome. I do have to give him credit for staying in the office on a Sunday to email us back.

Originally I was going to just go ahead with my order as planned. But in hearing his follow up email about it probably being a "quite expensive" option to retrofit the PDC, I think I might go ahead and reconfigure as crazy as that sounds.

It will be more expensive but I might want to bite the bullet now and do it rather than later because Jerome made it sound like it won't be a simple retrofit and could take time and it does NOT sound cheap.

I didn't like the red piping on the Performance leather seats anyway so I could get rid of that but I think I'd pretty much keep everything else.

I'd love to hear some thoughts on reconfiguring assuming that a retrofit is NOT going to be easy or cheap?

earlyretirement | 04. August 2013

I just asked Jerome assuming I DO reconfigure and pay the more expensive price, what the timing would be because I was getting conflicting information. With one person saying it wouldn't change the date and another saying several weeks delay.

So for those of you in my situation I asked him to please let me know and give me an ACCURATE estimate on timing assuming I reconfigure.

My thinking is I'm the type of person that doesn't change cars too often. The retrofit option definitely doesn't sound like it will be cheap or easy and I can't imagine not having it for many years as much as I parallel park. The safety aspect of it as well having young kids is worth it to me to have.

Let's see what timing estimate to gives. He said he would get back to me tomorrow.

nickjhowe | 04. August 2013

"VP of sales and service" ?? - I thought George was VP of sales. Or did Jerome just put sales as short hand for sales operations?

I'm not going to indulge in speculation...

cwmenne | 04. August 2013

I understand how frustrating this can be, but as a Model S owner that took delivery 2 weeks ago, take it from me and just get the car and enjoy the lower price, the car is awesome and you will be very happy with it. Also, coming from a previous car with PDC and no camera, to the Tesla with rear camera and no PDC, the camera is more than adequate and actually better than PDC. This sort of options change happens all the time with all car companies, nearly every model year, as well as price increases. I pre ordered my last car in 2011 as a 2012 model year because I wanted some of the newer options, but paid not only the higher 2012 price, I couldn't negotiate much on the price because the dealer had a lot full of 2011 models they wanted to unload. Just be glad you're saving several thousand dollars and enjoy it until you get your next Tesla which I know will be a better car than the last one.

As for the retrofit option, I hope they do offer it and I definitely don't buy the concept that they need to drill the holes in the panels at the factory. They could definitely drill those in the field. Selling upgrades like this would be very unusual for a car company, but Tesla is not a normal car company, so I hope they go forward with it. It may help values stay high, which will also help them sell more new cars as I don't think too many people will buy a new $100k car just to get some of the new options.

firerock | 04. August 2013

I received the exact word for word email from Jerome as well. I'm impressed with his quick response but I'm still disappointed with the solutions ( or same solutions as before ). :(

greenmachine1 | 04. August 2013

I received the same cut-and-past email from Jerome too. :)

Is there an anybody re-configuring with the "Ultra High Fidelity Sound" upgrade? I'll probably leave it out, because it is hard to justify the price going from $950 to $2500 if the components are exactly the same. The new specs list the basic system as 200W 7 speakers.

TommyBoy | 04. August 2013

Well there you have it. This one can now be put to bed. Case closed.

earlyretirement | 04. August 2013


I originally ordered the sound package but if I decide to reconfigure I am NOT going to add the sound package this time around. On the test drive it wasn't I pressure to me. But for $950 it was semi worth it but I don't feel the same way at $2,500.

The only things I won't add if I reconfigure is Performance seating as I didn't like the red piping anyway and the sound. But adding everything else. I'm waiting to hear how long the delay would be.

AmpedRealtor | 04. August 2013

Looking at all of the new numbers, I've never been so happy not to have something.

eAdopter | 04. August 2013

As an owner I hate to say this:
You've been screwed by TM, and you should get used to it.

There almost certainly won't be a retrofit option. If there is, then it will likely cost the same as if you recalculated your order with the higher prices and sensors.

TM is making this type of behavior a habit. It's SO disappointing! I'm glad I got the buyback guarantee. Unless TM begins to make amends for this behavior, I'll be selling my car back in 36 months.

Just imagine what will happen when your warranty expires. You're going to get f#^*ed...and you better like it.

EcLectric | 04. August 2013


I'm not sure what prompted your attitude toward Tesla, but this issue does not warrant your attitude. Tesla made it clear when these people ordered what car they would get. Everything was agreed upon, and Tesla didn't try to change anything after the fact.

Someone who wants parking sensors is basically saying to Tesla: Yes, I agreed to buy this car at this price, but now that I've seen this new thing, I want to amend our agreement so I get something else I want, and I want to get that something on the same terms you are offering to someone else who is paying more for the car.

What would you say if after an agreement was made, Tesla suddenly decided that they wanted to change the agreement to get something new that they wanted? Would they have the right to complain if you wanted to just go through with the original agreement? "We noticed that you paid a higher margin on your BMW, so now we want the same margin on your car, so please pony up another 2k..." Would you stand for that? I don't think so.

Fairness has to go both ways.

firerock | 04. August 2013

I hate so say this, but I kinda agree with eAdopter. I feel the new price increase reflects that the company is under tremendous amount of pressure from stock shareholders. Tesla needs to hit their promised 25% profit sooner than later.

I understand there will be new features added to newer models but I don't recall seeing 10+% price hike from year to year from other luxury cars. When is the last time you see a high demand luxury car permanently raised the manufactured car price due to higher demand?

EcLectric | 04. August 2013

Yes firerock, the manufacturers don't usually raise the price due to high demand. That is the job of the dealers! They ask for a ridiculous price, and if you refuse, they go to the next name on the list. People paid 20% more than I did for my Subaru because it had just come out when they got it, and was in high demand.

eAdopter | 04. August 2013

I've now been screwed by TM twice and I'm sick of it. I love the car. The SC teams and service are good. But I don't agree TM corporate is treating people well. In fact, I've now read many stories that disappoint me - far too many.

This is not MB or BMW, well established brands. People purchasing a Model S are putting a lot(!) of faith and money into a company that could evaporate in a year or two. I think TM needs to reciprocate by making these purchases more(!) than just good. Every purchase experience needs to be excellent(!) or TM will lose the public trust. The entire world is watching.

A purchaser who's car is not yet in production shoould get the sensor upgrade for $500. This is how TM can show the world it's world-class, not money-grubbing. They need to provide fair warning of price increases. One way or another, every purchase must be right.

I'm an owner. I'm a shareholder. I expect nothng less.

portia | 04. August 2013

+1 EcLectric

Geert.Snijders | 05. August 2013

In general, expectation management is key.
Customers want to be able to anticipate what's coming.

As I said before: some kind of roadmap about future developments -both large and small- would lay a basis for further communication. Internal as well as external.
Being as open as you possibly can, without hurting your marketing plans.
For example: a development release schedule with functional descriptions.
Tesla has to walk a fine line...

Although, the high level of transparancy would set them apart from the competition and fit greatly into their direct/internet business model and strategy. The transparancy would work as a platform for (prospect) customers's faith to grow into trust. That future options can be retrofitted/upgraded at a fair price, if technically possible.

O, and yes, I am a con-sult-ant. Indeed knowing things better and here to both con and insult... hahaha
(@Tesla: should you need some more assistance with extra conning and/or insulting to be done, I would be available for y'all. My hourly rate has at least 3 numbers before the dot. After signing me on I would tell you that's in euros and EU notation, not US... hahaha dot is 1000 and comma is decimal separator)

Geert.Snijders | 05. August 2013

O, should you wonder what the ant part of consultant stands for:
we're so busy, we have to write time with each of our 8 legs concurrant(ly?).

Oops, forgot to press the key before posting for grammar/spell checking... hahaha

Raven | 05. August 2013

How is TM not treating you well, I am about to pick this fine automobile up next week and getting everything that I had asked for. You on the other hand do have a choice. Fact of the matter is, you want PDC's for $500.00 and what about the poor guy who is ordering now, is that fair for Keep innovating TM, you obviously have come out with options that every one wants but some don't want to pay for.

Bubba2000 | 05. August 2013

PDC is a safety item that should have been included with the Model S from the beginning. It not only aids in parking, but also prevents injuries. Anybody who has small kids, pets has to watch out for accidents. With my Model S, I have to make sure my young kids are not around the car, before I drive away. Of course, I have done this even before PDCs showed up. However, PDCs do add a layer of safety. This is not about upgrading a sound system, leather interior, wheels, etc after the order has been placed or the car delivered.

I understand Tesla management has a business to run and have to make a profit to continue developing BEVs and invest in factories. However, I feel that safety items should be available for upgrade at reasonable prices.

nickjhowe | 05. August 2013

While this is price change was surprise to most of us, there seems to be a general sentiment that Tesla deliberately and maliciously sprung this on unsuspecting owners to satisfy the demands of the wall street fat cats.

Tesla has a multi-year business plan stretching out at least as far as 2017 and probably well beyond and with the exception of a few delays seems to have been executing it pretty well. Most decisions seem to have been made years ago, and it wouldn't surprise me if this decision was the same.

Given the very strong statements Elon made about 25% gross margin a long time ago, it is quite possible if not probable that this change was always planned, and that the nuances of exactly which spec cars and which options would be most/least common are the only things that have affected the decision.

As an owner I clearly want Tesla to succeed in the long term. There has to be a balance between the harsh realities of running a multi-billion $$ public business and meeting the expectations of every customer.

Yet again Tesla have REALLY screwed up communications, and the implementation of a change. Could they have handled it better? Absolutely. Would the price still have changed? Absolutely.

Tesla needs to get a new head of communications and sort that mess out, but that's about the only take away I've got from this. This is still a new company in a very speculative business. Things are always going to change.

GReese | 05. August 2013

Dear Tesla:

Please waive a magic wand and have my Tesla I just purchased two months ago have parking sensors!

Renegade | 05. August 2013

My delivery date was scheduled for 19 Aug but was pushed back to 24 Sept because I requested to change my seating to leather and trim to wood gloss!!

My order was confirmed 28 July, VIN: 18314 received 30 July, I made the request to change 1 Aug. DS said it shouldn't be a problem because it was early in the process, until today when I was told that late September would be the earliest now.

This seems like an extremely long delay for a non-technical change. Its not like I'm requesting the parking sensors or anything...

Has anyone else had similar delay for a change after confirming your order? Is there anyone I can talk to about this?

AmpedRealtor | 05. August 2013

@ Renegade, it's possible some of those materials are currently in short supply. I made a few changes after committing my order, but I'm still on track for 8/15.

@ eAdopter, what bad management experiences are you speaking about? Examples would be helpful. The reason I ask is because every story I've read about Tesla management has been glowing. Indeed, my own requests to Tesla upper management have always been replied to quickly and courteously. I've conversed with Elon Musk as well as Jerome Guillen - both wonderful people. The fact that a customer can talk to the CEO is amazing and shows that the company listens to its customers.

The only person I haven't received a reply from, ever, was George Blankenship. Apparently he is too important to speak with the peons. :)

tobi_ger | 05. August 2013

The delay is probably due to prioritized production of EU cars in the coming weeks.

AmpedRealtor | 05. August 2013


I spoke with Vaasha Lutchman, the Delivery Specialist who sits right behind Jerome at Tesla HQ. She confirmed a few things for me.

  • Sound package is definitely unchanged functionally - only price has changed.
  • Nappa leather trim option includes door armrest and dash leather. Current shipping P85s already include leather armrests on the front doors, adding this option would make rear door armrests and dash leather.
  • Lighting package is identical to what currently ships with P85, with the addition of puddle lights behind the two front seats (illuminates passenger floor area).
  • New wheel options may be able to add to order without re-pricing vehicle, she is checking w/ Jerome.
TommyBoy | 05. August 2013

Really appreciate the legwork Amped! My P85 is now $600 less than what I had previously built a few weeks ago.

Of course I don't have the "upgraded" stereo but do have parking sensors which I think is a fair tradeoff.

I'll place an order today.

rch1708 | 05. August 2013

Boy, as an EU customer am I glad the sound system is the same. Big price hike for the same value, though.

dbaskara | 05. August 2013

hey ampedrealtor what about the S60 and S85, is lighting package the same and leather,

earlyretirement | 05. August 2013

FYI. Miki Sofer | Program Manager, Sales Operations contacted me just now to tell me if I didn't change my configuration then my delivery date of August 24 shouldn't change. She said if I changed my configuration it would only take maybe a week later.

I'm going to speak to someone today via phone to get the exact price difference. So it sounds like for those that reconfigured to add in PDC or something else it won't delay it too much from the original delivery date which is great.

AmpedRealtor | 05. August 2013

@ dbaskara, I don't know since I have a P85 on order and all comparisons were against that particular model.

@ earlyretirement, the biggest consideration for you is whether any of the new options are worth the re-pricing of the entire vehicle order. I work in real estate sales and very often am asked by a client, "how much should I pay for this house?" My answer almost always is "how badly do you want the house?" My answer here is the same. If you want parking sensors badly enough that it makes sense to pay a few thousand dollars more to re-price your vehicle, then you should do it. No sense in having regrets later on such a big purchase.

In my case, I didn't have to think twice. I would prefer getting the bump in resale value rather than pay the extra money for something I've never used before in my life and never thought that I needed (parking sensors).

earlyretirement | 05. August 2013

@ Amped. Yep. I understand what the biggest consideration is. You're exactly right. For me personally it's worth the few extra grand. I plan to keep the car for many years and I know for me personally I'll regret not getting the PDC. I go to the beach several times a week (10 minutes from my house) and often times it's just parallel parking and I can't tell you how helpful it is. I don't care if you're a great driver..... it makes it so much easier with a bigger car like the MS.

As far as resale value, I don't think about that as much as I plan to keep my car a while but I'd venture to guess that most people would value a car that has PDC much much higher vs. some of the stuff you're talking about.

I look at it as no regrets vs. possible resale value many many years down the road. And again, even then I'd think someone will value PDC much higher than some other things.

Sure, in your situation if you've never used it then you probably won't miss it at all. But I know that many many people use this. This has been in every car I've had for the past many years. Frankly I was always surprised Tesla never had this in the car to begin with.

I'm speaking to someone here that is in a meeting but I'm 99% sure I'll upgrade to add PDC as it's only going to delay the car about a week they said.

AmpedRealtor | 05. August 2013

Yes, there appears to be quite a bit of pent-up demand for parking sensors :)

ThorensP | 05. August 2013

It will be interesting to see what the retrofit cost for these options is going to be when it comes out in "a couple of weeks." Will people who have locked in and are now changing their configurations and paying thousands more to get parking sensors get pissed off when the retrofit isn't as much as the difference in their new configuration? Or, to avoid this, will Tesla price the retrofit higher. And if that happens will it be out of reach of those who have previously purchased the car?

The next few weeks will be very interesting to watch what unfolds.

earlyretirement | 05. August 2013


Yep. I totally agree it will be interesting. My feeling is who knows WHEN the retrofit option will be available or it might be one of those things that they say is possible but most likely I see it being one of those things that they will won't worry about too much as they are busy enough as it is.

Although I wasn't happy with the situation at first, I've read many many posts and can appreciate it more from both sides. I feel fortunate that I at least had the option to choose if I wanted to add it vs. many people that just got their cars and didn't get that option.

Plus, it was good to see first hand how responsive the management team is. To have the VP of Sales and Service email me back on a Sunday night was a good feeling.

Plus, I was getting so much wrong information from Tesla before it was confusing. For example, some of the things it sounds like I won't need like the upgraded expanded leather napa trim. It sounds like after hearing the explanation today that this is an upgrade and it wasn't part of the what I saw before. I really don't need this. Plus, in some ways I benefit because I HATED that red piping on the Performance black leather seats. To me that made it look a bit silly having that red piping and I'll be happy to save money eliminating it.

Heck, I think I would have paid $1,000 NOT to have it. LOL. So I'm thrilled that I can remove it now.

They tell me it will only add on 1 to 2 weeks to my original order date. I hope that is accurate. I assume no way it will only add on 1 week but assuming 2 or 3 weeks I can live with that.

Ultimately, even if the PDC retrofit option is less than what I paid which I SERIOUSLY doubt it will be, I won't be upset because I put a value on my time as well with the hassles of getting it retrofitted later. I just can't imagine this will be an affordable solution. Has anything else?

I kind of laugh when I see comments like people saying, "the center console will be a steal if it's less than $1,000". LOL. So no, I don't see the PDC retrofit being less than several thousands of dollars. But if they make it cheaper, I won't be upset and actually I hope it is so more owners can enjoy it.

TommyBoy | 05. August 2013

The minimal yacht floor is $800. For a piece of plastic that sits there.

So a whole new paint-matched front fender, a whole new paint-matched rear fender, precision machinery to drill the holes in each, the actual sensors themselves, the labor for it all and integration into the system I think you're looking at $5000 - minimum.

I would assume they want to discourage as many people as possible from doing it which I think is indicative of how they have presented the option to those with existing reservations. Combine that with the fact that their official statement is that they intend to offer a retrofit but that it will be expensive should frighten everybody off. If Tesla is telling you something is expensive, watch out!

TommyBoy | 05. August 2013

Fender = bumper

Bubba2000 | 05. August 2013

In my younger days, I drove all kinds of clunkers with no power steering, no power brakes, stick shift. I used to parallel park on a slop in case the battery went bad overnight. Then. I could let the car roll and then drop the clutch to start the engine. Yes, I enjoy the comforts of life and it would be nice to have PDC. However, in a few years I will upgrade to a Model S or X. Tesla will have AWD, PDC, smart cruise, lane assist and even 500 mile battery.

Even if I was not upgrading, I do not think the extra 5-8k is worth. If Tesla offers PDC retrofit at a reasonable price iI may consider it. Meanwhile, the 85P/Pano/loaded it fun to drive. I enjoy it better than my Porsche. At least now. When the weather cools, I will drop the top down on the Porsche and that should be fun.

bblevis | 05. August 2013

I am driver/owner of P85 #7105 (delivered March 22, 2013) and I would have very much liked to get the parking sensors even as a retrofit; but the Factory Service Center in Fremont is suggesting the parking sensors option is not available as a retrofit (not even for a price premium). Even if it is technically possible; I'm sure the factory service center is very busy preparing new cars for delivery (that is part their business as well as servicing the vehicles previously delivered).
Although I am not thrilled about the answer about the retrofit, I am still very happy with my decision to be an early adopter of the car and happy as well to find the factory and factory service center very busy churning out new cars. Perhpas some day the factory service center will be rammped up enough to handle all such requests. | 05. August 2013

I have a 2009 Roadster and am so angry that George didn't personally call me last Saturday to tell me about the parking sensors. [sarcasm]

There are so many babies on this forum; am surprised you know how to type at such a young age!

TommyBoy | 05. August 2013

Amped - Latest I just read is that the $2500 stereo is all different components. I think the jury is still out on this one!

AmpedRealtor | 05. August 2013

Let's look at this a little differently...

The parking sensor option is not just $500. It's actually $4,000 because in order to get the parking sensors, you must also get the $3,500 tech package. So if all you wanted to do was add parking sensors to your base config, it would cost you an extra $4,000 today on a brand new order (not $500). If we look at it that way, it sets better expectations about the price of the retrofit. I would expect any retrofit to be in the $3,000-$4,000 range.

carolinagobo | 05. August 2013

Sign me in my RN895423. I still on the period of changes/confirmation, I think is fair if we can add some new options. My car is not in production yet, delivery in two months. Ready to click Ok this week but I'm waiting for Tesla to address our petition.

TommyBoy | 05. August 2013

It's been addressed by the top brass at Tesla. It's all over this thread. Not gonna happen.

TeslaLABlue | 05. August 2013

@TDurden | AUGUST 5, 2013
I have a 2009 Roadster and am so angry that George didn't personally call me last Saturday to tell me about the parking sensors. [sarcasm]

There are so many babies on this forum; am surprised you know how to type at such a young age!"

I agree. Just buy the car and enjoy it. or dont buy the car.

Colasec | 05. August 2013

@GReese +1 :)


Re: safety and parking sensors, my intuition is that safety is the reason why they cost only $500 for new cars. With the pricing established by the other options ($1500 for a spoiler, $2500 for leather dash and door armrests...), $500 for PDC is a great bargain. I'd guess that Elon et al wanted to make it an accessible option so that more people would get it so that the world would be a safer place for pets, children, and Model S fenders. :)

(and yes, I understand that the Tech package is required, but that seems like an actual hardware requirement for wiring and such that enables the sensors to be installed)

Electric34102 | 05. August 2013

I just re ordered my tesla and have decided to pay more. Mine was in production. Reading all of this talk about parking sensors made me realize what a waste of time it is to think about these options. So I also added the other options to make myself feel better about spending an extra 7500 for parking. This way I also added some lighting and more leather. I feel better!! After all, Life is too short not to get what you want...

JaneW | 05. August 2013

"it's still e-ink on e-paper in BMW's database and nothing has left the building - BMW announces a new set of options and prices. You really only want to add one of the new options without changing anything else about your order, but BMW says that in order to add the new $500 option they would have to re-price your entire vehicle -"

I said ordered. That's exactly the example I used. I would expect them to say you can't do it at all.
Once you've ordered a car that will arrive in six weeks, you just try to change it. They will smile, and nod, and be all sympathetic and say no.

LUJOLEASING | 09. August 2013

Well part of the Venture in to this CAR , is that the CAR should get better with time due to áll software up dates and its obvius that the parking sensor is a software plus a few sensor ! So us that we received our cars this week is quite the disappointment to know that i cant have the fog lights and the parking sensor which both are safety ítems that usually are included in any Luxury CAR , come on tesla you have done so well so far why disapoint your faithfull customers?
Please arrange for the apropiate solutions my vin 9317

CalabasasKid | 09. August 2013

I got an email from Jerome informing me that under no circumstance will any discount of any kind be offered. He did move up my production (actually, he had Miki Sofer do it) by one week to ensure delivery before the end of the month meaning I should see a confirmation to delivery time frame of under 28 days.
I ordered a grey on grey S85 with Pano roof, 21's and all options except extended leather, twin charger and rear spoiler (standard leather seats).
I guess Tesla knows that even though I spent $4k more and DELETED twin charger from my previous reservation, I still got fog lights, sensors and winter package which is $1750 just for those goodies. They know and now I know that retrofitting just the parking sensors will likely cost $3k-$4k alone which is why they won't budge. In the end, I'm likely getting a deal (I never thought I'd find myself saying that).
All's well that ends well (I guess). By the way, Blankenship is in China so don't expect a response Amy time soon.

jat | 09. August 2013

For all the people upset about this, what exactly did you lose? You have the option to keep your existing configuration at the existing price, which presumably you were already happy with if Tesla had never offered the new options. Or, as an entirely new option, you can choose to reconfigure your order and pay more and get the new options.

How is having the same option you were happy with, plus another option you can refuse, any harm to you?

I know everybody wants the most stuff for the cheapest price, but still...