Memorial Superchargers

Memorial Superchargers

Idea: Tesla could allow people (perhaps exclusively reservation holders/buyers) to sponsor Supercharger stations, which would be commemorated with a plaque on site and by name in reference to the stations in the in-car navigation system.

I'm sure there are a few out there who would take the opportunity to both hasten the expansion of the charging network and acknowledge someone to whom the region served by the Supercharger meant a great deal, or would have appreciated the advance of technology, reduced pollution, and energy independence that Tesla's solar powered supercharger stations represent.

Brian H | 03. November 2012

You gotta understand. Each SC is a business proposition; Solar City installs arrays, sells to the utility, buys power from the grid, makes a profit. It is not a question of "sponsorship" or paying for the hardware. Try to comprehend.

Cattledog | 04. November 2012

Sorry Brian, it's an interesting idea. Sports teams sell naming rights, organizations name buildings for major donors, etc. It may not fly but summary dismissal doesn't either. I know you comprehend...

jerry3 | 04. November 2012

Each supercharger is something like $250,000, so only a few individuals could afford to sponsor one. It's probably a better plan to purchase extra HPWCs, once they become available, and donate them to businesses (in particular Bed & Breakfasts) that you frequent when you travel. They are only $1200 plus installation.

Brian H | 04. November 2012

Is that the cost of a whole station (6 cars), or a single unit? Including or excluding solar arrays? I don't believe anyone outside TM and SC knows.

jerry3 | 04. November 2012


It came from a Bloomberg article:

"The devices cost about $250,000 each and can power four to six cars at one time, Musk said. Tesla plans to install 100 of these superchargers at a cost of $20 million to $30 million over the next three to four years, he [Elon Musk] said."

Nick Kordich | 04. November 2012

The two thoughts that flowed into this were memorial park benches I'd seen along the California coast and Tesla owners who offer free charging.

The former's is a conventional form of memorialization in that it's by donation to a non-profit or state owned park, when I've seen it. Private ownership doesn't necessarily preclude memorialization - in the US, 44 states allow for privately run cemeteries, for example. Often, we see sponsorship as crass - a sports stadium from childhood renamed by a dot-com to grab a little fame. Non-profits promoting the restoration of a theater or church, or conservancy of a natural site seem like a more natural fit for memorials. The real question though is whether these are appropriate places for a memorial because they're non-profits, of due to the sentiments associated with them.

Jack Bowers is a Roadster/Model S owner who put in chargers along I-5 to complete a chain of chargers to allow Tesla drivers to go from Canada to Mexico. Tesla covered part of the route, but not all of it, and Jack and a friend of his stepped in to cover the gaps. Furthermore, one's he has installed along I-80 in California are also available to Tesla drivers to use so they can get up to Tahoe/Reno. Why does he pay for them when they only benefit the customers of one company? Why does he share them?

My take: there's sentiment associated with EVs in general and Tesla in particular. Over the last couple of years, I've seen quite of bit of it on forums and in blog comments - environmentalists, people proud of it as an American brand, and those who believe lessened dependence on oil will result in fewer conflicts overseas.

Perhaps it wouldn't work with Superchargers, but a charger carries with it some of these sentiments, acts as a place to rest and take in nature, much like those park benches, and is a place to help someone along on the road seems to make sense as a place for a memorial. Then again, I get choked up at Leonard Nimoy's poem, "Will I Think of You?" which probably means I'm a little over-sentimental.

Oh, and as for cost, I wasn't thinking 100% subsidy and I wasn't thinking of additional chargers beyond those already planned, just a way to hasten their schedule by offsetting the capital cost. A non-Supercharger memorial would be quite a bit less expensive, and I can see someone funding it entirely themselves (as Jack's done with his chargers).

Brian H | 04. November 2012

That doesn't help! B-berg seems to be conflating a station and a unit, too. One unit contains 12 chargers and serves 2 cars. One station comprises one to several units, and may or may not have solar arrays, so is quite variable.

Fog | 04. November 2012

locating the SC is not a simple thing and it sounds like TM is committed to building a network. they have to be less than 150 miles apart, walking distance to food and a starbucks. I think that it would be great to get charging stations into all public parking lots, hotel parking lots, etc.