Perhaps TM will consider? Educational Vids.

Perhaps TM will consider? Educational Vids.

I would like TM to consider adding a section on its website to “pre-educate” us. TM, please consider a series of videos, etc. that show how the 17” screen operates and controls functions, how easy it is to customize, navigation with the technology pack and without, the active suspension, the technology package, how your smart phone adds to the ‘S’ experience, compare the driving –ride experience of similar vehicles (528, S class, Audi, Panamera, XF), etc.

The more informed (enlightened) your customers are, the easier (quicker) it will be at delivery. Your customers will understand , appreciate and enjoy their cars more fully. The Auto Press, potential customers, and others can get accurate info. The newly initiated will feel intimidated by all the technology. Show them how easy it will be to operate. Otherwise the Auto Press will snidely claim you have to be an IT wizard or a rocket scientist to operate the ‘S.’ Keep in mind, a good portion of the TM customer base is going to be 55+ years old. Accurate information, well presented, and easy to understand will make the ‘S’ more user friendly. I understand Elon Musk IS a rocket scientist- most of us aren’t. For the foreseeable future, the ‘S’ will be our rocket ship.

Good information, in an easy to understand format , will pave the way for more accurate press reporting, and entice future buyers – Gen III. I think it is smart marketing that TM got Solar City involved in installing charging and solar systems to owners.

EdG | 19. Juni 2012

Unless there is some way of (almost?) automatically updating the videos with major revisions of the user interface, I'd prefer some cursory overview video as an introduction only. Some sort of hypertext (hypervideo?) demo including explanations on the side and, yes, SEARCH capability so we can find what we want would be nice, and would allow easy updating so the new stuff is documented faster.

EFusco | 19. Juni 2012

I think we'll see those "educational videos" produced quite quickly by the early Signature reservation holders once they start taking delivery. I'm eager too, but I think whatever we get from TM would likely be less useful than owner produced stuff as they find the real tricks and tips.

bsimoes | 19. Juni 2012

Petero, I for one, think your idea is brilliant. I would much prefer to get educated by those producing the cars than by people who think they know how things operate. It will be "overload" when they deliver the car; I would like to be able to go to a source where I could watch and re-watch as needed. I'm not 55+ but I am in my 50's, so technology has been a big curve for me. I am one of the lucky ones,too. Being I work in a high school, it is the expectation that we can operate basic programs, and there is tech help as needed. I can't imagine not having that help and trying to stay abreast of everything.

BYT | 19. Juni 2012

Being an IT guy then, maybe it's best I don't make the video. My users tell me often that in conversation I went to that, "techie place" and they can no longer understand me. I need a translator... :(

petero | 19. Juni 2012

bsimoes. Thanks. I know I am going to be overwhelmed at delivery time and NOT going absorb as much of the critical info as I will need. I prefer not to have to call TM or my TM dealer - delivery person and ask numerous questions if it can be avoided. Even worse I cringe at having have my son explain my car to me.

EFusco | 19. Juni 2012

there are advantages to both, certainly. But having been on the front end of the 2nd Gen Prius with it's very new and novel technology I can tell you for a fact that nothing Toyota produced was fractionally as beneficial as the information provided by users. Certainly it takes a bit of screening, but like most things on the internet, the good stuff rises to the top and the lesser stuff sinks to the bottom.

the producers are restricted in what they can say, how they can say it, and other restrictions both legal and just internal. Their objectives and target audiences are quite different than the end user produced materials.

I think you guys will all find that this information and how-tos will show up quite quickly and provide all the technical info you need and want.

Now, I'm not saying Tesla shouldn't produce similar videos, I think they should. I'm just saying I think that what they make will be less useful than what others put out. And to their credit, they put out some "how to" charging videos a couple of years ago for the Roadster and I found them very informative (even though I didn't and don't now have a Roadster).

Brian H | 19. Juni 2012

Yes, the mfr daren't say anything that can't be justified down to the ground, lest it misfire somewhere and expose them to damaging or ruinous lawsuits. They also are disinclined to trust mere users, or at least a significant subset, with some information lest it be misused and cause damage -- see above.

They also don't want to be stuck with cleaning up after the "unskilled" experimentation that every "secret" revelation leads to. Can't necessarily blame them. "... because fools are so ingenious".

Teoatawki | 19. Juni 2012

Here's a hint that Dads, at least, may not be their own best judges of how tech-savvy they are. Picked this up on

"The survey, conducted on behalf of TeamViewer -- a company that stunningly provides helpful remote control software -- reveals that 93 percent of dads think they are the family's go-to guy for tech.
You will be stunned into solitary confinement when I tell you that a mere 21 percent of family members think this is true."

I checked this out with my daughter with a cs degree currently working at intel. I am still her goto guy for tech questions. I expect this relationship will gradually reverse. How long before I hear, "Dad, have you tried rebooting your car?"

prash.saka | 19. Juni 2012

"Dad, have you tried rebooting your car?" - Hilarious!

jerry3 | 19. Juni 2012

EFusco - I can tell you for a fact that nothing Toyota produced was fractionally as beneficial as the information provided by users

Other than the New Car Feature manual. That is a gold mine of information and I still refer to it.

petero | 19. Juni 2012

Brian H. You are undoubtably right, but TM has said very little- too little. We 'early adapters' have tolerated their handing out ocasional crumbs, but soon there will be a major need to communicate.

I understand that TM has approx. 12K orders and they do not want to risk losing orders with bad info or letting the auto press have their way too early. Eventually, no info is bad info and the magazines will fully road test the "S."

How much damage can a generalized video showing how the 17" flat screen works. They allowed Wealth TV to record and show a portion of the display functions (Chris? manager of Newport Beach store) on a recent program.

Look at Geoge's last few vids, no offense, a couple minutes to TM's dedicated fans. Wow, don't you think we deserve better?

bsimoes | 19. Juni 2012

Hopefully, we'll get both, but I guess I'd rather start with what is provided by the company itself.

Brian H | 20. Juni 2012

Yeah, George's vids are more like exercises by video ad interns trying to do impressionistic promo pieces than information sources. Marketing puff. As far as providing hard and usable details, I get the feeling that the Perfect has become the enemy of the Good. Elon's insistence on no flaws in released product (or data) may be choking the pipeline?

Volker.Berlin | 20. Juni 2012

For a start, they could make the owner's manual available online (when it's ready). They have to produce that, anyway, and it should serve most purposes mentioned in this thread quite well.

Other than that, I'm very much looking forward to owner reviews like those that Brian Greenstone did on his Fisker Karma. Owner reviews are likely more balanced (particularly, when there are multiple owners posting their impressions) and also more likely to contain relevant information.

Tesla's latest "Inside Tesla" videos are irrelevant to a degree that I find hardly bearable. That's the kind of high gloss marketing material I can do without. Aesthetically great shots, arranged and cut in a way that only gives brief glimpses of what you actually want to see, dramatic music, and next to no relevant information. Personally, I do not need more of the same.

Volker.Berlin | 20. Juni 2012

Just to be clear: I did enjoy the blog posts and found some valuable and relevant information in there. I also appreciate some pics or video of the production line, certainly nice to look at. But if you take the video for itself, it's really just that: Nice to look at.

The interesting information is in the text, not in the video. Based on that experience, I'm much more looking forward to an online owner's manual, than to educational videos by Tesla.

Brian H | 20. Juni 2012

Didn't Brian Greenstone also indicate he would be reviewing the S? I'd be really interested in that "opinion piece"! He'd likely have to have it in use for a while to get comparable detail and thoroughness, tho'.

Brad Holt | 20. Juni 2012

Tesla, if you're reading this, hire me to shoot your training videos. :)

I've been bugging a few folks at Tesla off and on about possibly shooting some videos for them in the future. Hopefully they'll come around soon! Not only would it be amazingly cool to shoot videos for Tesla (basically combining my two favorite things), but I will gladly work for discounts on my Model S! :D

Just say the word, Tesla. The ball is in your court!

David M. | 21. Juni 2012

Petero - Great suggestion! Makes perfect sense. A small investment in quality videos could yield BIG savings in (after sales) support calls. Don't limit the videos to the infotainment screen. There could be a video on charging, customer maintenance, etc.

If done right, a customer could watch a 20 or 30 minutes of videos, and learn more than they ever would from a user manual (encyclopedia).

petero | 21. Juni 2012

David M. Thanks. I realize Tesla owners may be (will probably be) the exception to the rule. “S” owners may very well read the manual cover to cover. I am not sure if this is due to their ‘rocket scientist’ mentality (a good thing) or years of being starved for hardcore info from TM.

For what it’s worth, I sold new cars (Jeep, Subaru, BMW, Audi) for 7 years. I have observed a shocking lack of interest in the reading and understanding of auto manuals. It seems to me, most new owners refer to manuals when they need to do a specific function, such as: change the time, type/grade of oil, lower the volume on the nav. More often they call the salesman or visit the dealership. I have never curled up with my computer’s manual or a soft ware manual. If I had, I would probably be a lot more computer and program savvy like Brian H. Brian, I mean this in a good way.

Brian H | 21. Juni 2012

petero, I read manuals when my better judgment gets the upper hand (rarely). RTFM is advice that few of us take sufficiently to heart.

Of course, having some of them read like word-for-word translations of Indonesian or Chinese doesn't encourage deep study and reading for pleasure. Those who do pore over manuals, I think, are those who least need to: people with strong understanding and even love of the subject matter, who understand the terminology and hence don't swoon into near-unconsciousness every few paragraphs, and who actually visualize the patterns and objects being described as they read. There are several of that deranged sort hereabouts, so beware!!

jerry3 | 21. Juni 2012

I've always read the owner's manual. If one wasn't available before delivery, I sat in the dealer's parking lot and read it.

petero | 21. Juni 2012

Jerry3. At our dealership the new car manuals and spare keys were locked away in the sales office.

jerry3 | 21. Juni 2012

Even after the car was delivered?

jerry3 | 21. Juni 2012

I guess I wasn't clear. I meant I sat in the new car and read them after I received it.

Brian H | 21. Juni 2012

Did what you read ever cause you to go back in and demand your money back?

jerry3 | 22. Juni 2012

LOL. No I never demanded any money back, though I really should have with the VW TDI--the manual didn't indicate what a poor car it would turn out to be.

GeorgeA | 22. Juni 2012

S Model, should have:

1. hard copy and online manual with a good index
2. DVD based instructional video overview of all car functions.
This should also be online. Most folks will watch the instructional DVD, while the manual will be used to research topics such as optimal tire pressure etc.

Some of the instructions we receive at delivery will either be forgotten due to the initial excitement of receiving our S model. That is where the DVD videos can be replayed anytime to clarify our understanding.

If Telsa doesn't include these videos, third party S model reviewers or owners will make unofficial versions and post on YouTube. But these versions may not be presented professionally or have accurate information. I hope Telsa will produce and provide owners their own DVD and web based video version.

Maestrokneer | 22. Juni 2012

LOL @ "DVD based"

Sorry GeorgeA. I know you may be most comfortable with that format. But do you really think a cutting-edge company like Tesla is going to release anything "DVD based"? They wouldn't even stoop to make a Blu-ray.

No, whatever it is, it will be electronic and online.

Sorry, but that's the truth. I'm sure you can find someone to put it on a DVD for you if you really need it.

Brad Holt | 23. Juni 2012

I love the idea of 3rd party "unofficial" training videos, if Tesla decides not to make any themselves. If that's the case, I will seriously consider making some myself when my car comes (hopefully) at the end of this year.

Although, it would be REALLY great if I got to shoot "official" training videos for Tesla...maybe in exchange for a discount on my car! :D :D

petero | 23. Juni 2012

Brad Holt. If it works for you I'm P3916 and I live in Los Angeles. If this is earlier than yours, you are welcome to join me and 'film' the delivery presentation, as well as spend time afterwords.