Tesla = Apollo Program

Tesla = Apollo Program

(Posted on TMC, I know not everyone migrates there or to

OK before y'all lacerate me, read me out. And no, there are absolutely no Space-X puns coming.

We have had our Model S for exactly two weeks. The reception we've received is unbelievable. The public's fascination with this car is beyond comprehension.

I have been trying to figure out why. People have a crush on this car, complete infatuation. OK, it's beautiful on the outside, superbly simple on the inside, quiet, crazy fast, unexpected. All those are OK, and unexpected starts to get close to it.

I think it's this.

I think everyone approaches the Model S with one essential thought - NO WAY. Not as in a good, "I don't believe it," but as in a really skeptical, "I don't believe it." They are in the womb of automotive expectedness - the ICE world of the last few decades - and in a span of about 60 seconds (approach car, beautiful, handles extend, OMG, get in, stunning, flat screen stares at them, panoroof slider bar, foot on break, speedometer flips over, roll away silently, first straightaway punch it, memories of first rollercoaster ride, fat-ass grins all over faces) they are shot out the birth canal into the bright light of a new, awesome world (sorry for the graphic overlay, but it's like that.)

And then they think, NO WAY, as in no way has this freaking out-of-nowhere company kicked sand in the face of 100 years of automaking. NO WAY have they done it, NO WAY is it American, NO WAY is it 8,000 laptop batteries flipped back and forth in the right kool-aid. NO WAY did you buy another one from that super-sized iPad, NO WAY did I just laugh my head off driving in a 3/4 mile loop around a neighborhood (seriously, there's NOTHING inherently compelling about that).

When did you hear about Tesla? How long has it been reserved? How many are there in San Antonio? Is it really all electric? Where do they make it? Who makes it? WHO MAKES IT?

My wife's been chased down in the school parking lot, our kids friends want to keep going for rides. I've been blocakeded in my driveway, thumbs up from freeway passers-by, blank stares from Maserati owners, people on cell phones talking about it (you can tell by the gestures).

Our neighbor was leaving for the airport this morning, her driver (towncar) was parked out front. I parked in front of him, got out and went to the door to get their daughter to take to school. "Sir, excuse me sir, is that your car?" "Yes." "Sir, that is the nicest car in San Antonio!" "Thank you, well, there are a lot of nic..." "SIR - THAT is the nicest car in San Antonio." "Thank you."

It's our Apollo Program.

People are proud of it. Of the balls to try it. Of the audacity to pull it off. People we don't even know are proud of us for buying it! They feel like they've bought it by seeing it. No one is lukewarm about it. Is this how Columbus felt?

I think everyone's pumped than someone can still kick ass and take names, without going to war to do it.

It's sort of indescribable.

I'll add insulation and solar panels if I want to feel greener.

This is way beyond that. Let them make one for you.

Randal Taylor | 23. Januar 2013

Well said!

Brian H | 23. Januar 2013

Once Elon determined that "Success was among the possible outcomes" he kept leaning on the factors that improved its odds. Leaning hard. And ... voilà! One electric super-sedan, for your pleasure, ladies and gentlemen.

noel.smyth | 24. Januar 2013

+1 Dog

JZ13 | 24. Januar 2013

Great Proclamation!

Epley | 24. Januar 2013

You could not have said it better: that was a perfect essay on the incredible experience I've had. My son is doing a National History Day project for his 8th grade history class on Henry Ford's invention of the Assembly Line.I had been likening the Model S to those first Model T's that came out, but I think your analogy is better: this car is a revolution in American engineering that rivals our other great feats: mass-produced automobiles, sending a man to the moon. It's that amazing.

Tesla-David | 24. Januar 2013

Great analysis and I agree totally with the conclusion. This has been my impression as well. People are absolutely amazed by this car. I had a truck driver follow my wife and I all the way back to our house, just so he could take a picture for his son. I get high fives when I am leaving work from people and everyone seems to do a double take when I drive by. They always look back to see what just passed by. I received my car only 3 weeks ago, and it has certainly been a pleasureable experience. This car is everything I wished for and more.

Carl Barlev | 24. Januar 2013

Thanks Cattledog :)

Cattledog | 24. Januar 2013

My pleasure, just tell me to stop babbling about the car when you get tired of it.

TonyF | 24. Januar 2013

@ Cattledog, you have summed up well, the feelings and experiences of most of the 3,000+ owners. Every day this happens for me. I never take the same way home from work! I am always interested in taking a longer way home. Never had that feeling with my last car... a 2000 Cavalier by the way.

eltonf | 24. Januar 2013

Great post @cattledog. I think I've received more positive comments about my Model S in just 2 weeks than I did for all of my other cars combined in 15 years.

Cattledog | 24. Januar 2013

eltonf - +1, me too. I had a 1967 Mercedes 230sl for a few years, head turner, but this is a show stopper!

Brian H | 24. Januar 2013

Heh. Try sticking a flag on the hood, and see what happens! | 24. Januar 2013

Great post cattledog

Brian H | 24. Januar 2013

Buy two! They're selling out fast!

Cattledog | 26. Januar 2013

Brian H - Interesting thought. My wife drove the car the last three days - we've already reserved a Model X for her and she said to me last night, "I might prefer a Model S."


Benz | 26. Januar 2013

We want that experience in Europe as well. The sooner the better.

Cattledog | 26. Januar 2013

Benz - We want you to have it! You have been showing us how to design and manufacture cars for decades, we are proud to share that the US can still design and build something significant that people can buy (F-117s and Space Shuttles were out of my price range).

TeslaTexan | 05. Februar 2013

How will a San Antonio owner get Tesla car service? I emailed Tesla concerning this question and have received no reply.

Cattledog | 05. Februar 2013

They e-mailed me a couple days a go to replace a faulty door handle, so they'll come to you (and will keep coming if you buy the ranger service). I'd hope there are enough Model S' in SA to have a gallery and service center in a couple years.

Vawlkus | 06. Februar 2013

Texas is giving Tesla grief about operating instate. If you want them local, get on your gov't rep.

TeslaTexan | 06. Februar 2013

Thanks for the reply, Cattledog... So how are you finding the car after settling in with it? How much is the ranger service? and do you know how many Tesla owners there are in San Antonio?