Tesla in China presentation

Tesla in China presentation

Hey gals and guys. I created a two part Prezi presentation on how I think Tesla Motors can succeed in China. It is mainly based from a Branding/Marketing perspective and based on market research and first and second-hand experiences in the Chinese marketplace. I would love to hear what you think.

Part 1 can be found here:

-explanation of Tesla Motor's vision
-growth of vehicle sales in China
-hypergrowth of luxury goods market within China
-why Tesla Motors should market itself as a luxury goods maker instead of EV supplier

Part 2:

-who the target customers should be, and why
-how Chinese consumers differ from others
-how to overcome lack of brand awareness within China
-how to overcome lack of trust in EVs

Although this represents my opinion, I've spent a fair amount of time pouring over existing research, interviewing sources, and gathering supportive evidence.

I hope you enjoy it and please share your thoughts!

Brian H | 19. August 2013

Elon disdains all "brand building" techniques except one: maximize product capability and quality, so that buyers expect more of the same for the next product.