Hey gals and guys. I created a two part Prezi presentation on how I think Tesla Motors can succeed in China. It is mainly based from a Branding/Marketing perspective and based on market research and first and second-hand experiences in the Chinese marketplace. I would love to hear what you think.
-explanation of Tesla Motor's vision
-growth of vehicle sales in China
-hypergrowth of luxury goods market within China
-why Tesla Motors should market itself as a luxury goods maker instead of EV supplier