Tesla Model S = the best-selling car in Norway!

Tesla Model S = the best-selling car in Norway!

With a market share of 6.1% it out-sold the VW Golf (4,9%) and the Mazda CX-4 (4,2%) for the period 01.09 - 09.09.

That is pretty amazing! :-) Congratulations Tesla!


Notre | 12. September 2013

No, but in August Nissan Leaf was number 5.

August 2013, Norway
1. Volkswagen Golf 514 4,4%
2. Mazda CX-5 506 4,3%
3. Toyota Yaris 426 3,7%
4. Toyota Auris 459 3,9%
5. Nissan Leaf 448 3,8%

Jolanda | 12. September 2013

In the Netherlands a lot of people are not aware of the tax possibilities of driving electric. We are replacing our Volvo C30 1.6D, and the cost per month will stay equal....

So, tco for a new Golf Diesel or a Tesla P85 is almost equal. I believe that this opens possibilities for Tesla...

Benz | 12. September 2013


Do you mean private people, or do you mean people who have a business?

Fredlambert | 12. September 2013

I made a quick article to be posted on yahoo! finance to get the word out:

Bighorn | 12. September 2013

Nice. Consumers, not costumers, if you can edit.

Fredlambert | 12. September 2013


Thanks. You will probably find some errors. English isn't my first language. I'm relatively new to it.

Bighorn | 12. September 2013

Could have fooled me (no pun)!

Benz | 13. September 2013

Nice positive article, thanks Fred.

Lessmog | 13. September 2013

I think you both mean customers?

Fredlambert | 13. September 2013

@Benz Thanks.

@Lessmog Yes.

20,000 hits in 18hrs, The word got out. Thank you royce1981 and everyone for sharing the information.

Benz | 13. September 2013


This forum (and TMC) both are good places to discuss all matters concerning Tesla Motors. Here you can get the right information that you need to write your positive articles about Tesla Motors. Keep up the good work. Cheers mate

Notre | 13. September 2013


Nice article. Congratulations. One smal error. You say the Model S is almost tax-free. That is not correct. It is entirely tax-free.

Volleyguy | 13. September 2013

No matter what Norway will be the test case for mass EV's. Nice to see Norway using some of their trillion $ National wealth fund on some public good.

I think the whole EV spread is going to go where the incentive is the best. I want a Tesla here (Canada) when gas is $5.61 and we get $8500 upfront from the government to buy one.

In Norway I can not imagine NOT wanting a Tesla! (especially since SC's blanket almost the whole country)

I am wondering how long before we hear of gas stations starting to close in Norway?

Volleyguy | 13. September 2013

Even in Canada (with current incentives) if SC's blanketed the country we would be signing on the dotted line real fast. Right now with Tesla you do have to think (about the $ and logistics) and do need a second car which we have.

I owned a Jetta TDI before (cousin of the Golf) and can say a Model S vs. that for almost the same money! (then free SC`s)

Wow! The decision making process to buy a Model S in Norway must be measured in milliseconds!

Cindy I II III | 13. September 2013

What is the electricity cost in Norway (__/KW-hr including delivery charges)?

Thinker | 13. September 2013

As per Teslas own page on charging, kr. 0,90 per KW is the national average. 1 USD is approx 6 kr.

Thinker | 13. September 2013

So, a full charge of 500 KM from zero = approx 100 NOK, or 17 USD
An ICE using 1 liter per 10 KM, will use petrol for approx 750 NOK, or USD 125

So, there is substantial saving here too.

This is all before you add free public parking, and zero charge for toll roads. Tols alone for my commute is 75 NOK per day or 12 USD (2600 USD per working year....!)

Volleyguy | 13. September 2013

So thinker in Norway many milliseconds does one have to think about a Tesla before buying? (just kidding)

Cindy I II III | 13. September 2013

Thank you, Thinker.

So the electricity is not cheaper in Norway (average in the US from Tesla site = $0.11 per KW), rather the gas is so much more expensive (US premium in August Avg. ~0.79 €/l).

The situation reminds me of a question about the benefit of banning one's head against the wall - it feels really good when you stop :-)

Bighorn | 13. September 2013


Benz | 13. September 2013

I am already looking forward to the sales figures of this week. Maybe some Norwegian newspaper will publish them next week.

GeirT | 13. September 2013


Gas stations closing is not likely any tome soon as they actually hardly make money on selling gas. The gas stations has over the years turned into something resembling mini-marts or convenience stores selling gas as a service. I will not be surprised that the gas chains soon will offer charging points to attract EV business for burgers and chips etc. Actually I am surprised that they have not done that already.

The gas prises being high only reflects the governments taxation on energy, not the profit making of the gas companies. Also, we have 98% or thereabout electricity from hydroelectric production invested and built through tax payer contribution decades ago, the price does surprisingly not reflect production cost. That market has been privatised (crony capitalism at its worst!) and electricity is being exported to North Sea countries thus prices domestically are balanced against EU market prices where production is based on coal, multi-fuel and nuclear generation.

In essens, the citizen is screwed over being it taxes as well as the electricity "market". However, as pointed out the energy unit price for electricity is way, way below that of gas so yes - it took only miliseconds to decide for MS as the no tax, fee and VAT offering will not last for ever. The limits according to the politicians are 50,000 cars and 2017. We are at about 15,000 today.

We live indeed in interesting times.

Benz | 14. September 2013


In California they just decided that the incentives for EV's will be extended through 2023. Any chance that they might do something similar in Norway a few years from now?

bent | 14. September 2013

The most probable development in Norway imo is that once 2017 or 50k EVs has been reached, some of the minor incentives are removed (bus lane access, free toll roads etc.) but the reduced tax ones largely remain.

Benz | 14. September 2013


Let's hope that that will be the case.

Benz | 15. September 2013

Estimated Tesla Model S deliveries in Norway in September 2013: about 500.

GeirT | 15. September 2013

@ Benz

The recent discussions in the local media has been concerning "government subsidising luxury cars". Two strong negatives here especially in an egalitarian society as ours: subsidy and luxury. And that get envy going sky high. Remember the MS has just arrived. Once the sleek luxury sedans starts filling the bus lanes passing regular queued traffic, there will be a huge popularity problem. Politicians being very sensitive to the "opinion of the masses" despite currently being adamant about 50,000 cars and 2017, could easily stop at that. A society driven by envy (ref. The Law of Jante, simply cannot allow that "unfair" situation to exist.

The taxation or rather the lack thereof as currently or in a modified version, may likely be extended as smaller and less luxury models start coming. This country is also very much convinced about the dangers of CO2 so if politics to be taken seriously, the EVs will benefit from some sort of preference. I don't think the current generous structure will be upheld though.

The current EV policies have given TM tremendous competitive advantages. The competitors will use every opportunity to undermine this, direct and indirect. I will also think Big Oil will do their utmost to make life difficult for TM as well as us as car owners.

My Sunday morning vitriol ;-)

Benz | 15. September 2013


You have a clear mind on Sunday morning. You are probably right about that.

Volleyguy | 15. September 2013

All of this of course in a country that has 1 trillion dollars in their sovereign wealth fund paid for by oil...

The only thing is the oil use now only 250,000 barrels a day use in Norway will of course have many willing markets.
I think Norway should be very proud that their National wealth has not all ended up in the hands of the wealthy.

I can see how a society like that will not want subsidized Model S drivers. On the other side of that if a Model S is the price of a Golf (a little more) can not really anyone (almost) who wants a model S in Norway buy one?

Then will the Model S be thought of as high end luxury or just a regular persons car? A zero polluting regular persons car. A Model E for sure who be cheaper than most cars in Norway?

Is there lots of untapped hydro power left in Norway?

Here in Ontario we have long since used up our cheap available hydro and have went from low cost electricity in North America to now high cost and many are not happy... (blame is on the Green movement)

Volleyguy | 15. September 2013

Is the EV movement in Norway going to hurt government revenue in a big way?

Loss of VAT on the vehicles and fuel taxes must be quite large?

tes-s | 15. September 2013

I wonder if Norway will be able to afford to continue the subsidies if the MS (and other EVs) continue in popularity. That is a lot of lost tax revenue.

Volleyguy | 15. September 2013

Here in Ontario we have had a great increase in wind and solar power and of course the wind blows when it wants. Since the great recession demand for electricity is down so much that in 2003 25% of our electricty came from coal and now that number was down to 3% for 2012. (large switch to U.S. fracked gas)

The problem is as in most areas we have big swings in electricity demand and through the night often from 2 am to 6 am our wholesale electricity rate goes negative, yes negative. At that point our grid which is hooked to neighboring U.S. states and we PAY them to take the electricity off our hands. They have more variable electricity i.e. coal and it can be shut down and the U.S. states get paid by Ontario to take the electricity. As you can imagine every increase in electricity rates with every new story of the billions of $$$ we pay Americans to take the electricty off our hands gets people really wound up...

This is where the Tesla and EV's in general can have a good marketing. If we had even more aggressive TOU pricing at really low demand times EV's charged at low demand times can actually stabalise the grid.

How about in Norway? What is done with the excess electricty produced at night?

Benz | 15. September 2013

Negative electricity rates? That's weird.

Benz | 15. September 2013

You guys and girls need some stuff that use electricity at night. How about free charging at night for EV's? And add some more incentives for buyers of EV's. That will work.

Benz | 16. September 2013

Another solution would be to contact Tesla Motors and request them to build a super large battery pack to store the electricity which you then won't have to "sell" at a negative rate. How about that?

bent | 16. September 2013

Is there lots of untapped hydro power left in Norway?

No. There is some, but not lots. Any new builds will either need to be done in protected areas (unlikely unless there is a genuine electricity crisis), or the recently very popular mini power plants along smaller creeks and such.

The big potential seems to be in modernizing existing hydro plants, put in more modern turbines etc.

There's a lot happening in wind though, moving towards offshore installations now after land ones have become unpopular; and in the "some R&D required" section there is of course wave power.

Notre | 16. September 2013


Quote: What is done with the excess electricty produced at night?

Hydroelectric power production is flexible and they don't produce more than what is needed except during rare flooding situations with overflow in the dams. They can actually stop production and import cheap surplus electricity at night via cables from Netherlands and Germany.

What makes electricity a little expensive compared to some is the cost of infrastructure in this large, mountainous and sparsly populated country with rather harsh climate in many parts.

Fredlambert | 16. September 2013

Anyone have the registrations numbers for last week?

Benz | 16. September 2013


Maybe somebody in Norway should call the newspaper where the numbers of the first week of September 2013 were published as well, and ask them to do the same for the second week of September 2013?

Volleyguy | 16. September 2013


"Hydroelectric power production is flexible"
By this you mean you produce more hydro in the day or when demand is high (assuming demand is low at night in Norway) and slow the dams down at night?

We have a little of this in Ontario but our hydro is more or less constant. Fossil fuels are the swing producer here. Produce in the day and heat waves and nothing at night or very little.

We just have too much electricity now.

I for one am NOT worried about too little electricity (unlike oil) but wayyyy to much. My brother in law is the plant manager at the windmill factory of over 200 employees and I have no idea what we are going to do with all that electricity except drive electric cars?

Volleyguy | 16. September 2013

In Ontario we already only use 3% coal soon to be 0%. (down from 25% in just 10 years)
We pay the Americans to take excess electricity off our hands and pay producers not to pay!

There is for certain no shortage! So that is one thing I would not worry about by owning a Tesla. (no end of power ever!)

Benz is right we need EV's and to be charged at night at low rates to help absorb all of the excess electricity.

Alternative energy was at one point a side show not anymore. We have moved to a world of endlessly manufacturing energy (wind and solar) as opposed to drilling for it.

Energy shortage is soon to be a thing of the past. For 40+ years oil (main source of energy) has done nothing but go up. That era is over due to the fact oil will not be able to compete with rapidly falling in price "alternative" energy which can not be called that anymore just energy.

Can Norway plug in the entire country with very little increase in hydro needed? I know they have said in the U.S. for years as long as cars were plugged in at night no new facility needed to be built till at least 100 million EV cars. (a longggg way off)

Brian H | 16. September 2013

Get an engineer drunk and ask him about the durability and servicing problems of windmills in the ocean. With no women or children around. I dare you.

The promised and projected lifespans of those eyesores is about 5-10X too high. Mark my words. Salt water is Nature's universal solvent. Chlorine and hydrogen ions don't fool around.

Volleyguy | 16. September 2013

Brian we do not have any of those. All land based windmills.

Everyone is critical of them too but they are producing the power. Kind of like fracking Nat gas. Many of us do not like it but they are getting lots of it.

Volleyguy | 16. September 2013

With FIT is the builder not out the money if salt rots the windmill?

We live in a world never so polarised about energy.

One thing I hear is that the wind does not produce all the time and we need hydrocarbon back up. (what a disaster)

Really though so what? It is not that coal is not effective we just can not take the emissions.

I think this era though is not going to be long. Once ways are found to store the energy then all complaints are off of course except that birds will still be hurt!

Volleyguy | 16. September 2013

Sorry back to the thread.

Norway will sell buck loads of EV's and it will be all oil reduction.

Benz | 16. September 2013

That would be really awesome.

Pungoteague_Dave | 16. September 2013

Windmills are not effective compared to equivalent solar production in my experience. We designed a 27kwh wind system for installation at our farm - required hydraulic system to raise and lower the tower for maintenance, and it would have produced inconsistent output as wind is variable and sometimes nonexistent. We ended up installing a 27kwh solar system (84 panels) on our barn for slightly less money and have zero maintenance, no big tower, no noise, and no down times, just a few days with less output due to clouds or rain. A no-brainer in my opinion.

Benz | 16. September 2013


I agree with you that solar is a better way to go.

bent | 17. September 2013

A problem that has been flagged in Norwegian media at irregular intervals is the coming green energy flood. We have a system for green certificates ("grønne sertifikater") that causes heavy investment into green energy production, and the projects underway are looking to produce so much power that within a few years we're going to drown in sustainable electricity we have no idea what to do with.

In part the complaints are probably coming from existing power plant owners/operators who are worried about the competition, but they wouldn't have wasted time bringing up if there wasn't something to it. Personally I don't quite understand the problem inherent in having "too much" electricity. And I do have at least one idea about what we can use it for … :D

Volleyguy | 17. September 2013


I agree about having an idea of what to do with it all a nice Tesla! (electricity)

On the energy front it is a bubble brewing. My brother in law has 15 years before retirement (plant manager) at the wind mill factory if they do not hire another person or increase production at all in 15 years he will build more name plate capacity than the entire province of 13 million uses now! This is just "his" factory and just wind.

We are putting Solar panels on our roof for enough for the house and the (to come) Tesla. So my brother in law is not even going to get us as a customer for the EV. It is really not that much money either. Panels and a base Tesla are only just over $100k. (we are Nat gas for heat and major app)

It is just mind boggling what a cost advantage solar and a Tesla is over a gasoline car that gets it's fuel from the oil sands in Canada. Think of the monstrous process of turning "dirt" into a liquid fuel from a cold remote place in Canada shipping to markets. A huge energy intensive process.

This is such a monumental shift in the world it can not be overstated!

We are going to a world of energy abundance...

Norway is leading the way but many are going to follow.

I have done a fair bit of oil stock trading and I think oil is going to get creamed in a few years... Looking at the massive capital cost to produce oil from the marginal high cost producer Canada's oil sands.

I will be following the Norway story close. I still bet 50% EV share is pretty quick! Then it is going to be falling gasoline sales and starting the closing of the stations. I could not imagine building a new gasoline station in Norway???