Tesla Model S = the best-selling car in Norway!

Tesla Model S = the best-selling car in Norway!

With a market share of 6.1% it out-sold the VW Golf (4,9%) and the Mazda CX-4 (4,2%) for the period 01.09 - 09.09.

That is pretty amazing! :-) Congratulations Tesla!


carmacoma | 01. Oktober 2013
Notre | 01. Oktober 2013

808 Model S registered in Norway until Oct. 01 this year.

olefn | 01. Oktober 2013

Topp 10 in September (biler=cars):

1. Tesla Model S: 616 biler, 5,1 prosent

2. Volkswagen Golf: 561 biler, 4,6 prosent

3. Toyota Auris: 511 biler, 4,2 prosent

4. Skoda Octavia: 444 biler, 3,6 prosent

5. Mazda CX-5: 421 biler, 3,5 prosent

6. Volvo V40: 373 biler, 3,1 prosent

7. Nissan Leaf: 349 biler, 2,9 prosent

8. Toyota RAV4: 312 biler, 2,6 prosent

9. Toyota Yaris: 297 biler, 2,4 prosent

10. Volkswagen Tiguan: 294 biler, 2,4 prosent

Brian H | 01. Oktober 2013

Yeah, buy it back immediately!!

btw (by the way), prosent in English is percent.

Benz | 02. Oktober 2013

Maybe some people don't realise it yet, but what actually has happened is that for the first time the Tesla Model S has become the most sold model of all cars in a certain month (September 2013) in a certain country (Norway has the honour). That actually is a historical event on its own. I know that Norway is not such a huge country with not that many people, but it happened, and it's official, it's a fact, nobody can deny it. It's going to be in the news and people are going to talk about it. And that's good news for Tesla Motors, as they will get more and more media attention.

Somebody mentioned that more than 100 Tesla Model Ses are being ordered per week, in addition to the already existing 2,000+ backlog of reservations of the Tesla Model S. That could result in a total annual sales figure in 2014 of 5,000(+) in Norway alone. This must have some effect on other countries in Europe as well. And Europe as a continental market could even become (at least) just as important as the US market.

GeirT | 02. Oktober 2013

@ Benz

Very true!

But is is a fragile victory as it all depends on no taxation of EVs. Nevertheless, EVs are safe until 2017/50,000 cars.

Envy is seeping into media and ICE reps don't let a chance go to waste to fight back on the 'unjust competition'. This mumble will definitely increase as the numbers of MS and visibility increases.
As mentioned earlier, envy is in general stronger than sexual desires in this country.

ONTNR | 02. Oktober 2013


I see you keep referring to envy as a strong force

While it's not at all negligible, I definitely believe you're over estimating it. At least in the cities; the countryside can be very different, but that applies to all countries as far as I can tell.

Perhaps being part of a young generation leads me to a different conclusion, but what I hear from others (that I talk to) about the MS is mostly enthusiasm and joy. The Jante law has become part of our national mythology and thus is being used as explanation for much more than it can be ascribed to, in my opinion, just as other countries have their own mythologies, which often serve to promote stiff preconceptions rather than truisms.

I don't think it's appropriate to ascribe the particular discussion regarding the public transport lanes to envy, as it could very well be a real problem. If we EV enthusiasts want to be taken seriously, we need to look at some issues from both sides. The intention with the public transport lanes incentive was to promote EV traffic in a time where most electrical cars were small and slow and in few numbers. MS is a big car, it makes a lot of "visual noise" and can complicate traffic situations by its performance; electrical cars are taking over the streets and it's a great sight, but the public transport lanes are firstly for public transport and when Ruter complains that buses (in Oslo) are increasingly troubled by the EV traffic amounts, it should be taken seriously.

As for all the noise and naysayers, it's expected in every economy/culture when a shift in paradigm occures. Gasoline cars is an emotional topic for many and seeing that EV cars are getting truly competitive and popular can be a hard pill to swallow.

My impression is still that there's a very positive vibe surrounding the MS.

Notre | 02. Oktober 2013

Almost anybody who can afford a new car can afford to buy a Tesla S (and eventually will), so I don't see how envy can be a part of it. Obviously everybody envies us who were first in line, but that's something else..

Volleyguy | 02. Oktober 2013

Interesting just Model S and the Leaf now make up almost 10% of the car market in Norway.

I can remember saying 50% is faster than we think.

Model X will be a big seller in Norway.

Benz | 02. Oktober 2013


That's a good contribution to this thread. Well said. Cheers

Brian H | 02. Oktober 2013

So Norwegians would rather screw somebody than screw somebody?

GeirT | 03. Oktober 2013

My point is not so much the general public as they "frankly don't give a damn" until the bus lanes are blocked with EV luxury cars, tax free even. This is all orchestrated by politicians and don't tell me that they basically are not thriving on envy. That said and correctly so stated, all the benefits for EVs are in place for their encouragement, historically. The point is that it is not sustainable, especially from a societal aspect. The diversified tax policies will be considered blatantly unfair.
Underneath it all I will keep harping on the fact that the key driver is The Janea Law and as Brian H eloquently put it, we actually like very much to screw somebody that screw somebody ;-)
But seriously, do we believe this regimen to be allowed continued very much outside the 50,000 cars and 2017? If not the message is that Norway is remarkable for TM now but this is not sustainable.

(sorry for typos, iPhone not brilliant with these fingers)

ONTNR | 03. Oktober 2013

The thing is, the jante (town) law was a literary creation by a danish-norwegian author a hundred years ago, and it's valid for small town societies around the world, maybe a bit more so in scandinavia given our egalitarian ideals.

Luxury cars in numbers in the -public- transport lanes would be an issue *anywhere*. China or New York.

I don't agree that the politicians thrive on envy. Erna doesn't, Siv definitely does, but she represents the comment section trolls. I don't take them seriously. Look at cute Hadia Tajek. There are many lovely politicians who actually care about society. The communist guys (Bjørnar Moxnes) are just harmless communists; great, funny people though. I loved his "rich people safari" in his own neighbourhood.

Look around the world and all the hate rich people get (99% movement). There was an interview with one of these norwegian super rich guys and he remarked that his rich people colleagues around the world had to build fences etc and lived in their own world because they couldn't interact with the rest of society, and he enjoyed that he didn't need that here and that the respect he got was because of who he was as a person rather than how much or how little money he made.

There are problems with Jante, but it's not a general society thing. It's a thing if you go to a remote village in nord trøndelag or if you're so unlucky to have comment section trolls in your hood. Janteloven was some serious, destructive shit in a poor society, I don't recognise that in the society I live in. It has in my opinion very little to do with the norms or ideals that are just a little stronger than what you'll generally find elsewhere. Fairness and equality is not a scandinavian patent. I really think we have some issues with these ideas of exceptionalism, just as the americans do.

As for the sustainability, some of it is just a question of maths.. public lanes are going to be gone. Tax incentives are hopefully here to stay. People like EV cars, politicians do.. us climate fanatics do.., I don't think cheap luxury cars can stop that. But as the incentives are no longer necessary to compete with fossil cars, they'll rise a little. I don't think we (I) want many more cars per capita in the big cities, we should replace fossil cars in the long run, but still have to develop PT.

Benz | 05. Oktober 2013

How many Tesla Model S registrations in Norway can we expect in October 2013?

robert.Kristiansen | 05. Oktober 2013

well in Norway a passat with leather seats also cost about 80000 usd so the tesla is cheap here.No import taxes or car taxes. A petrol car with 400+ hp can have 130000 in taxes on top of car price.

Volleyguy | 05. Oktober 2013

How long before will it be before we hear of gasoline/diesel sales starting to decline in Norway? EV's are 10% of the new car market and rising fast?

erici | 05. Oktober 2013

Which taxes will their government increase in order to make up for the shortfall in revenue from EV sales?

Benz | 07. Oktober 2013

Any news on Model S sales in Norway in the first week of October? If you find it, then post it here. Thanks

Notre | 07. Oktober 2013

Very quiet now. Will pick up again late october. Probably close to 4000 reservations in Norway. New orders can expect delivery late January.

Hijan | 12. Oktober 2013

@Notre According to Tesla rep in Trondheim october is quiet, but november will be very busy again...

robert | 12. Oktober 2013

@Brian H
"btw (by the way), prosent in English is percent."

And "biler" is "cars" in English.
That table was written in Norwegian, not unreasonably, since this thread basically is internal for Norwegians.

Geir is of course right when he says that using the bus lanes is not sustainable, and I may think that that is one advantage that actually should be abolished, possibly along with the free street parking. Why? Because that actually could disturb the traffic picture, perhaps nit yet, but soon. But the congestion tax (bomavgift), the freedom from tax and VAT don't disturb anyone else on the actual street and should be kept.

It is the politicians' duty to try to steer the society and change it in the direction that the majority of voters feel comfortable with - that's their job description.
Everyone knows that economical instruments (økonomiske virkemidler) are a very efficient way to point out a direction and I can only doff my hat to the Norwegian Government for its perspicacity and taking responsibility for their neck of the woods. It would seem that Estonia is on the same way. Bravo to them. They are an inspiration to the RotW, including my country, Sweden.


Benz | 13. Oktober 2013



You are right, the Norwegian Goverment is on the right track. And it's good to know that the Estonian Government is on the same way as well. Could you tell us some more about that?

mario.kadastik | 13. Oktober 2013

Benz, what do you want to know :) The funds for this were taken from the CO2 quote sale to Mitsubishi by the Estonian government a few years back.

The deal was that with the funds the government would:
* build a dense charging infrastructure (completed),
* buy a hundred MiEV cars for social services workers who have to drive around the country all the time for various reasons
* and to subsidize purchases of EV cars and building out wallboxes for safe charging.

There is no concrete deadline when it will end, the program ends when the funds run out. So far from what I have heard there's plenty of funds for 2013 and most likely first half of 2014 as well. After that it's a gamble when it runs out precisely. But it's unlikely that the funds will be available end of 2014 / 2015. Which is sad because Model X would be perfect for the Estonian usage and I think a lot more people would buy that instead of Model S. We'll have to see if any new incentives will be put in place once those end or if people don't use them up fast enough on Leafs etc, then maybe it's extended...

Al1 | 13. Oktober 2013

"How long before will it be before we hear of gasoline/diesel sales starting to decline in Norway?"

Well, I'm sure gasoline/diesel consumption is already in decline in Norway (and in Europe in general). Overall it is still growing though due to rising demand in developing world.

The main contributor so far has been economic downturn. I've seen overall car demand (ICE car demand that is) is down almost by 30%. And gasoline has historically been expensive, which is also a big driver to rising car efficiency.

Al1 | 13. Oktober 2013

PS: 30% decline was a number from one particular country, overall in Europe the trend may not be that dramatic. Because if it was, it is already death spiral.

RanjitC | 13. Oktober 2013

I agree that benefits like free parking an bus lane use will go once the number of EV's increase. We have already lost free parking in LAX
the old yellow stickers allowing carpool privileges to hybrids are gone.

Benz | 13. Oktober 2013


"the CO2 quote sale to Mitsubishi by the Estonian government a few years back."

Interesting. But I think that I do not fully understand the situation there.

Did Mitsubishi somehow need this deal to do business (selling cars?) in Estonia? But what about the other car manufacturers then? Didn't they need such a deal as well?

mario.kadastik | 13. Oktober 2013

No I think the point is that Estonia is spending far less CO2 than allotted due to heavy reduction of heavy industry from the time the limits were set. So the excess quotes are sold on the market to those who need them. I guess Mitsubishi needed the CO2 credits. Ehy such a deal though, that I'd have to investigate.

GeirT | 17. Oktober 2013

The link Hijan has put up is to the newspaper that has started a vote for the most popular car in Norway this year. Tesla is in the lead but as the vote runs until mid-November nothing is decided on just yet. I don't think anybody mind too much if some Tesla MS friends from abroad voice their opinion; search the Tesla MS icon and click the big red button. No need to give your phone number in the next window to enter your chance to win NOK 5,000 worth of gasoline afterwards ;-)

Benz | 21. Oktober 2013

Are there any Model S loaner cars in the Service Centers in Norway (just like in the US)?

frekri | 21. Oktober 2013

I think there is a shortage at the moment because of the long waiting list for test drives. I had to wait about 4 weeks for a 20 minute test drive and had my first test drive about one week ago.

Benz | 23. Oktober 2013

How many Tesla Model S deliveries will there be in October 2013 in Norway? Anyone who wants to make a guess? 100?

GeirT | 01. November 2013

The October numbers are out:

"The September winner Tesla Model S, ended up on the 39th position with 98 cars registered. That means that so far this year 903 cars have been registered"

Nissan Leaf: 716 cars, 5,6 %
Toyota Auris: 679 cars, 5,3 %
Volkswagen Golf: 646 cars, 5,0 %
Skoda Octavia: 540 cars, 4,2 %
Toyota Yaris: 446 cars, 3,5 %
Volvo V40: 319 cars, 2,5 %
Toyota RAV4: 300 cars, 2,3 %
Mazda CX-5: 299 cars, 2,3 %
Volvo V70: 291 cars, 2,3 %
Suzuki SX4: 277 cars, 2,1 %

SMinnihan | 01. November 2013

From 1st to 39th?

rdalcanto | 01. November 2013

I'm sure December will have big numbers again. Tesla probably wants to time deliveries so that the production and deliveries happen in the same quarter for now.

GeirT | 01. November 2013

The fall from 1st to 39th position has to do with available cars for registration. The number does not reflect the actual number of customers. The list is long and delivery time is also long, around 6 months.
The number is a consequence of a planned Tesla Motors policy. They do production campaigns as the Norwegian models has to be according to EU standards, and they also prioritise the high domestic demand for the P85+ that I saw from another post was the case, that generate a better profit margin.
So - no drama.

Benz | 02. November 2013

Anyhow, it's good to see that an EV is on the top of the list. The registrations of the Nissan Leaf: 716. Norway loves EV's. And that's great.

I wonder how good the sales of the BMW i3 and the Mercedes Benz B-Class Electric Drive will be in Norway? Any idea?

GeirT | 02. November 2013

I predict the BMW i3 will literally park the sales of the Leaf. Frankly, it is a great car has received raving reviews in the local press and is a BMW after all meaning style, quality and a little prestige. At least compared to the ugly Leaf. I know our US friends are not all to enthusiastic over the i3 but for Europe as a city car. Would be perfect.

Benz | 02. November 2013

@ GeirT

Well, I'm not so sure about that yet. There will be a price difference between the Nissan Leaf and the BMW i3 as well, think about that. But indeed, you are right that there will be extra competition for the Nissan Leaf.

Anyhow, the Nissan Leaf will be the first EV with 100,000 sales worldwide (probably to be achieved in Q1 2014). And in that respect you can call the Nissan Leaf a pioneer of EV's (in my opinion).

NKinne | 02. November 2013

Norway only get 1000 i3's 2014, they are old sold my dealer told me. The vw e-up and the e-golf is going to sell alot! I got the reservation for i3, will keep it until the Tesla X arrives.

GeirT | 02. November 2013

Judging from the price indications the i3 will be close to NOK 300,000 while the Leaf is NOK 270,000, so true - the Leaf will still have customers. But seeing the i3 alongside the Leaf I at least would chose to save some more to avoid the Leaf. I really think it is one of the most ugly cars ever made, disproportionate and meaningless design elements. But that is me. And why I love the MS ;-)

NKinne | 02. November 2013

I agree. The leaf is ugly, would never buy it. Makes me sick seeing them everywhere!

Brian H | 02. November 2013

Not familiar with Euro models; how many of that list are EVs?

NKinne | 02. November 2013

Only Leaf. But the VW e-UP is coming for sale November, its a very small VW, but cost alot less than the Leaf. That is going to sell a lot I think. The e-Golf is coming later, thats going to be a hit too. And The BMW i3, 1000 are pre-sold allready, but thats all thats going to be delivered in 2014, delivery starting in January.

Notre | 02. November 2013

75% of the number 2 ranked Toyota Auris are hybrids.

Benz | 02. November 2013


The VW e-Up will already be available in Noveber 2013 in Norway? That would be very interesting indeed. Do you know when they will start to deliver them in Norway (if someone would buy a VW e-Up in Noveber 2013)?

rdalcanto | 02. November 2013

The nice thing about the Leaf, is that the interior has a lot of space, and the trunk is large too. Very practical car. The look grows on you after a while, especially in white.

NKinne | 02. November 2013

@benz: I have seen some on the road already. Pretty cheap, around 23000 euro fully loaded with Sunroof and everything. I think they are ready for delivery now in November. Im on a list for test drive now any day. I won't buy that one, but would be fun to test. Seems like the ultimate town car since its so compact.