Here is a fun idea that I believe would put to rest some of the nay-saying I am hearing from the press. The problem (and I can't remember which news outlet printed this), "$35,000 is not an affordable car. Price needs to get down to about $25,000". Of course as many EV'ers realize, power from the grid is MUCH cheaper than power from the pump. And the media is not fairly capturing this. So TESLA could do the following:
Offer $10,000 off the price of the car up front, and then "Sell" "gas" at a fixed price of $3.50 into perpetuity, at a "mileage" of 30 mpg into perpetuity. So owners would pay monthly via auto CC debit based on their mileage that month and the differential between cost of electricity in their area and the equivalent of $3.50 per gallon at 30 mpg (so about 9 cents per mile or so). It would be easy and automatic for Tesla to set up, and some back of the envelope math indicates this would be a reasonable cost of capital for a bank who would underwrite the funding. Of course, some relatively important assumptions come into play: namely that people who opt for this would put enough miles on their car to pay off at the assumed rate, so perhaps some thought needs to go into this part.
In any event, this would really allow people to compare apples to apples (well, apples to hybridized super-apples) when cross shopping EV's with ICE's. I mean there are still 0 oil changes, 0 emissions, and spaceship controls as bonuses. What kind of sales bump would Ford get if they could GUARANTEE their customers 30 mpg and $3.50 per gallon gas and free instantaneous in-home oil changes forever?