Bentley upped its interior game last year with the Bentayga SUV's 22-way adjustable drivers seat. The headrest moves up, down, forward and back and features “ears to pull around your head … cocooned in beautiful soft leather,” says Day.
“We envision a seat that’s smarter than a 20-way seat – that anticipates other things you need to be comfortable. We envision up to 32 ways of how to move the human body. But we don’t want the occupant to need a PhD to control the seat and get into a comfortable position…so instead, we’ll make the seat smarter — let it adapt to you.”
In the US, the Ford Motor Company's 2017 Lincoln Continental features a 30-way throne of comfort that seems capable of doing everything except make a mimosa. Ripping a page from the high-end, airplane-seat-design playbook, this versatile front seat —