Nissan add campaign

edited November -1 in General
What I want to know is why Nissan is saying in there comercials on TV that ...they are the only car company with a car that doesn't use Gas at all... thatis a quote. Is Tesla going to do anything about this?


  • edited November -1
    GrammarNasty mode ON/: "Ad Campaign", not ADD. "their" commercials, not 'there'. /GrammarNasty OFF.

    Tesla might comment on it, but they have plenty of customers, and don't really care how many cars Nissan sells. Nissan is mass-market low-cost moderate-quality. Tesla is niche-market moderate-to-high-cost high-quality.

    Very few people buying the Leaf are potential Model S customers.
  • edited November -1
    @BrianH, Very wise insight here. Wy dissapate limited resources on such matters. Guess if you got it on the grammatical thing "you got to flaunt it". Because after all you probably paid "big bucks" to get "it",ha.
  • edited November -1
    I completely disagree that Nissan leaf and tesla model s are "not attracting the same customers.". I am actually going to test drive this leaf for comparison, already have model s reservation too!

    According to my local Nissan dealer, current leaf units shipping are "decked out" with all options and going for near $40k. This puts them only $10k away from tesla pricing on 160mi version of model s.

    Cnsidering the additional range, acceleration, features, for additional money, i think they are VERY competitive...

    Admittedly, I will be in favor of the model s, but the leaf is a slightly cheaper way into EV! I think it is just ford vs BMW or something like that, because it is higher quality/luxury for higher money...

    Don't get me wrong, I am MUCH BIGGER FAN of tesla than Nissan, but I can see their value, just a cheaper, more basic car!!

    Although, I will probably buy $80k model s, big battery, options...
  • edited November -1
    Tesla doesn't want customers who would be satisfied with a Leaf. They're not worthy!
  • qwkqwk
    edited November -1
    The Leaf MSRP is around $33k before the $7500 tax credit(what reservation holders can buy the car for), the base Model S is $57.4k.

    That is a $25k difference, not $10k.

    Not many people who can afford a Model s will go for the Leaf as it is an EV artifact compared to the Model s.
  • edited November -1
    Right Qwk.

    And the correct term would be "settle for", not "satisfied with".

    I really want the 300 mile version, but my wife thinks we can't even afford the 160 mile version. I just hope I can convince her.
  • edited November -1

    My dealer is selling these for $40k before tax credit, that means model s is $57.5k (before tax credit), difference is $17.5k.

    My bad, but not a $25k difference either... The question then becomes "do I want to drive a camry or a Lexus?"

    I will personally be buying a model s. But some will buy the leaf and I hope it does well... But you are right it is worse in every way compared to tesla model s, except in two ways (and they are BIG ONEs) price and time to market!

    Earliest model s is 1 year away, leaf is here now. This is a big difference! Nissan may have many of these on the road before the first model s is out!
  • edited November -1
    The point is that the Nissan false statements may confuse potential ev customers and result in lost market share. I am certain Nissan and others will take full advantage of this. To ignore it would be a serious error for a new player in a massive automotive market.
  • edited November -1
    U don't get it, and never will.

    Musk WANTS as many EVs as possible on the road. Whoever makes them. He's not in a position to produce millions of cars in the near future (~5 yrs).
  • edited November -1
    Nissan will also have more dealers supporting the cars for repairs and maintenance than Tesla. I for have a Roadster, will have an S and probably one other model, which will most likely be a Leaf. I need a car I don't care so much about.
  • edited November -1
    Well I won't pretend to know what Elon Musk wants or doesn't want, and while I find the Nissan commercial personally annoying (though not as high on the annoyance list as some other things), I really don't think the commercial makes a difference one way or the other.

    I doubt anyone will make a buy decision based on a commercial claiming the Leaf being the only car that doesn't use gas. And if they do, they'll soon get a reality check when they brag to friends that they have the only non-gas car. And when they're set straight, Nissan will have managed to annoy their own customers. It's one of those self-healing issues.
  • edited November -1
    I'm pretty sure Nissan is saying they are the only "full line" car company not using gas. Being a career ad guy the splitting of hairs in a 30 second spot are part of life.

    When Tesla does come into the market with the Model S I expect a serious ad blitz from Nissan, Chevy and Toyota playing up both their full line and "years of experience" as a foil to Tesla as a new brand. It should be interesting to watch.

    I think Tesla should focus on their history of innovation. Let's face it, that is the differentiator for Tesla.
  • edited November -1

    Tesla is the only full line car company not using gas. As in: none of the cars they make uses gas... :-)

    But I get what you mean: full line as in covering all market segments. However, the "years of experience" bit could play to people who are more conservative, but they don't tend to buy new stuff like EVs.

    I think that after Model S and other EVs with comparable features come out and prove their viability, the demand for EVs will outpace the supply for some years to come.
  • edited November -1
    I for one would not comment on what TESLA will do or wants, and not knowing the CEO personally would not guess as to his motives. I do own a TESLA Roadster S and love the car, but am looking for a second EV to drive in upstate NY winter. The lack of TESLA dealers and maintenance locations even with the ranger program makes Nissan and BMW more attractive. My preference would be to see TESLA continue to grow because of the innovative spirit of the company, and because I want to be able to buy new batteries and upgrades in the future. I did see the 1/10 second line in the Nissan spot that states it is a full line company I suppose that solves the issue for them. I look forward to the expansion of the Tesla line and hope they continue to support battery exchanges on the road as an alternative to the slower more technical demanding charging. It seems to be the alternative likely to rival gasoline fill up in terms of convenience and speed.
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