My concern for Tesla is the shift in competition. Most electric car companies are still relatively small. However when big corporate giants decide to make a switch to electric, what is stopping them from taking over?
I believe Tesla can be the number one electric car company in the world. I believe so because of their great executive and engineering team.
On the other hand, Tesla had to face lawsuits involving their design (Fisker Coachbuild), and marketing department (Top Gear). And in my opinion has not picked up from there.
The first thing Tesla must do is get some better designs and change the logo, it looks like a thumb tack. And a letter 'T' is a cop-out to represent a technological genius.
I would like to know what are some of the ideas Tesla has to create waves of publicity.