I think that for Tesla, a good thing to do would be to create and sell a new model which should be a compact car. People really want these kind of cars more and more. With the technology that Tesla is able to give to their cars, that compact car would be far ahead of the competition. About 80% of the popular electric cars are compact cars. So with, let's say, the Model C, Tesla is going to get popular and is going to have a lot of sales all around the world because compact cars are the most popular i Europe and Asia.
Is it a good idea for the brand ? Give your opinion!
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Seriously, Tesla needs to go from top to bottom in order to survive. Everyone trying that other way around has failed. With GenIII you will get something that could be called a compact car, but not subcompact. Then they are large enough to build 100k+ cars / year which is required for low margin compact car to be profitable.
TM is running as fast as it can ...
1) build a very expensive niche target car
...and use money from that to...
2) build practical luxury car to bigger target group
...and use money from that to...
3) build an affordable car to rest of us.
That's the plan in a nutshell.
That step 3 is referred as GenIII here (generation III). Generation III will be a platform to many different car types, not just the affordable car, but main point is that you <u><b>will</b></u> get that affordable compact car pretty soon after Model S (in couple of years, my bet is at late 2015 or early 2016).
Some outlets are hyping the collapse of the EV market and cancellation of EV plans by the Majors, world-wide. I don't know to what extent that is true, but if it is it's because none have broken the Range Barrier like Tesla has. (Probably there are a couple of Range Barriers, and the SuperCharge network takes aim at the second, longer one.)
People aren't prepared to pay more for a car that can't go very far (unless they have the Save The World bug). So 60-100 mi. range cars don't cut it (unless they're cheap). TM couldn't do "cheap", so it did "long", but no one else could pull it off.
Anyhow, the combo of Model S and SuperCharge world-wide will (IMO) reverse that trend.
Bigger does not mean safer.
Small and agile cars are highly valued here. Big does not mean better in here, and safety has not direct mental connection to size. In fact it's more like big = clumsy = unsafe.
European cars have always been smaller (in general) than US cars. My father had a Triumph Herald 13/60 when I was younger, he sold it when it got too small for our family (and dogs and...). Now I wish he hadn't sold it because it was so fun for a car. Not especially fast but turned on a dime and accelerated nicely. All US cars of that era were quite a bit larger if my memory servers me correctly.
A compact car would be lighter and smaller than the Model S, so it should be able to drive more efficiently, which would mean lower costs to run. Granted, the energy cost difference would likely be fairly minimal since this is already extremely low with the Model S.
Thus far, I think Tesla has demonstrated a good strategy for their vehicle roadmap, but assuming they are still around in the next 5 years (sure hope so), I think a compact car could make a lot of sense. Not everyone needs a full sized sedan, let alone an SUV, but they often need something more practical than the Roadster. A compact hatchback fits the bill and consumes fewer natural resources (i.e. more sustainable but still meets the needs of many consumers).
Of course if you drive a tank, it would not matter (to you) if you collide with a car. OTOH if you manage to flip that tank over you still get hurt.
But I suspect Autobahn pile-ups provide some interesting data!
I think the main reason people want these kinds of cars more and more is to improve fuel economy, not because they actually want a car that is physically smaller.
"About 80% of the popular electric cars are compact cars."
Hence, there is the advantage of differentiating by offering a large sedan.
50 yrs difference in tech and design and materials. Apples and apples, please?
http://www.teslamotors.com/blog/secret-tesla-motors-master-plan-just-between-you-and-me
Elon hat the same idea in 2006 already, and is still following through on it. You may also want to read this thread:
http://www.teslamotors.com/forum/forums/bmw-quicker-tesla-bring-bluestar-market
If bigger was safer then the 6,000 pound cars of the fifties and sixties would be the safest vehicles around. However, bigger isn't safer. If you take a McLaren and an Explorer and run both into a tree at 100 mph, you stand a really good chance of surviving in the McLaren. Not so much in the Explorer. Yet the McLaren weighs far less.
Good engineering and strength of materials is what creates safe vehicles--not being bigger.