In my travels around southern Calif it is SHOCKING how many people have no idea about Tesla. The survival of the company IMHO lies with marketing.
Since the company is relying on word of mouth I would humbly suggest each car delivered come with 10-20 brochures. When people ask about the car (and trust me they DO)
hand out the brochures...... Word of mouth alone is tough and it will save you a lt if talking which after a while gets old.
Southern Calif is more car savvy then most places and the level of awareness here is alarmingly low.
What do you think?
Power to the people!