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Fiat-Chrysler wont invest in EVs until pricing improves

edited November -1 in General
Interesting article
http://europe.autonews.com/apps/pbcs.dll/article?AID=/20130806/ANE/308069937/chrysler-fiat-wont-invest-#axzz2b

(not sure if it had been discussed yet?)

Looks like Fiat-Chrysler haven't noticed how many Model S Tesla are selling!
By the time they invest heavily into EV's they will be about 10 years behind Tesla!

Comments

  • edited November -1
    It's a classic catch 22. They don't want to invest until costs come down, but costs won't come down if nobody invests. Enter Tesla. The first mover advantage can be significant!
  • edited November -1
    They'll be far behind the learning curve when they're finally "ready" to jump in.
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