While many try to consider Tesla as a Luxury brand, those that truly know Tesla's know that Tesla is not a "luxury" car. It is the most technologically advanced car and that tech brings it into the same price category as your Mercedes, BMW, Audi, etc... and well above Cadillac or Lincoln.
Having come from Mercedes & BMW cars before, I missed the luxury feel of those cars when I got my Tesla. But the tech of the Tesla was enough to outweigh the loss in luxury as I am a tech geek. Now having been a Model S owner for three years, I've grown used to the minimalist interior. But will say, Elon's "minimalist" description is accurate, hence somewhat boring outside of the tech features.
Today, for the first time in a 3 years, I sat in a "luxury" brand. And not even one of the German brands. Sat in the new Cadillac CT6. Those truly in love with the Tesla "minimalist" design would likely hate the Cadillac. But those like me that enjoyed the plush and luxury of a "luxury" car I think would see that Cadillac has come a long way. Wow, that interior was nice. Comfortable. Massage seats. TV's in the back seat. Two big screens. Not the Tesla 17" screen, but a very nicely integrated 12" screen.
Just wondering if Tesla will ever someday consider offering a true "luxury" package option in their cars? For those of us that want it? Probably not likely as they keep taking choices away rather than adding them. But for those that don't love the idea of having an EV, it might help bring in some additional "luxury" brand customers. I know I've heard/read many comments about the bland interior of Tesla from those accustomed to luxury cars.
Wishful thinking on my part, but would personally love it if Tesla borrowed a few more parts from the Mercedes luxury parts bin. Can't imagine it would be all that difficult for them to add luxury to the interior. With the technology of a Tesla as it is, programming a few TV screens & massage seats would be a breeze, along with some fancier materials and rear seats.
Just throwing it out there as a wishlist item. Maybe if enough people said they'd like the option, they'd consider it. Would be nice if they did so before these other brands start introducing their EV's into the market. The Cadillac is already a plug-in hybrid and has their "Super Cruise" feature which is reasonably comparable to AP on the highways. Add a little more EV range and they could be a serious Tesla competitor. And that car fully loaded is $75,000, the same as the base model of a Model S. If it was all Electric, can't imagine it wouldn't steal quite a few sales from Tesla at that price point. Even if the Hybrid offered 50+ miles of EV range, that would cover most people's daily driving and would save having to charge on long distance trips, for those that don't want to.
Anyway, figured I'd share my thoughts in hopes that maybe Tesla will be proactive with some additional luxury choices/options rather than have to react after other premium EV's hit the market.
I know the Tesla faithful will say the Tesla is great as it is and that doesn't have to change. But how about those that haven't switched to a Tesla simply because they want more luxury? Why not offer options for both? Of course they would charge a premium price for the option and just make more money, especially if doing so convinces more people to buy a Tesla.