I noticed that Tesla reuses the same music to go with presenting their cars, just like they use their trade mark, graphical logo, tag lines... It's got the characteristics and use of a jingle, but it's much longer. If you don't know what I mean, watch this video with sound: http://vimeo.com/27312877
I like it. It's memorable, and it goes well with their performance oriented, silent cars. I assume this piece has been composed exclusively for Tesla. Is there anything known about the composer/musician(s)? Any background to how this music came about?