This past Saturday (4/15) I reserved my spot in line to buy a Model 3. I'm quite sure that, for at least a few milliseconds, I was the last person in line worldwide and maybe I still am.
Coming so late to the game, and having finally done it, I thought I'd share the reasons why I think someone would make a reservation like I did. I think you could pick any one of the three reasons below, but I suspect many, like me, actually view the decision as a combination of all three.
1. You're a tech-nerd and you've always wanted an electric car.
To me, Tesla is offering a compelling value proposition. Good performance and range, combined with a commitment to the infrastructure to support it. It will have advanced connectivity, over the air software updates, and the ability for full-autopilot (someday). When you look back at Science Fiction movies from the 70s - 80s and see their vision of an exciting world in the year 2000 and beyond, it seems like a Tesla would fit right in.
2. You believe the climate is changing and we've got to find alternative ways to get around.
I was impressed that Elon opened his presentation in the now-year-old announcement video by first talking about the climate. I think this is a real problem and we have to do something about it. I had a friend tell me once that, "The amount of complexity in your life is directly proportional to the number of cylinders in your life..." He was right. Think about it. 2 x cars; lawn mower; leaf/snow blower; maybe a boat, it all starts to add up. Frankly, I'm tired to tending to noisy, dirty gasoline engines and I'm ready to do something to leave them behind and support the advancing tech.
3. You're impressed with Elon's broad vision (both Tesla and Space-X).
I read an investment blog once that said, "You don't invest in companies, you invest in people." Autonomous electric cars, solar energy generation, advanced battery tech, re-usable rockets, visions of getting to Mars, even hyperloop! You name it. I find the bold vision and the willingness to challenge the traditional ways of doing things to be quite compelling. I looked hard at the Chevy Bolt (a very capable EV). In the end, I became convinced that Chevy just wanted to sell me a car. With Tesla, it feels like I'm buying an experience. Something that actually fits into a larger vision.
Anyway, I'm really happy to be joining the revolution, even if I am the last one in line :-)