Oct1Event–General Impressions

Oct1Event–General Impressions

This Oct1Event thread focuses on general topics related to the October 1-2 Model S event. Here are a few examples of relevant areas of discussion for this thread:

General impressions of the entire event
Info learned in private conversations with Tesla reps
The Factory—General impressions or more technical points
Any hints on delivery date, date when prices/options will be officially announced, etc.
Images and video links of a general nature

Note that other Oct1Event threads address the test drive, the Model S exterior and Interior, and the formal Tesla presentation. If you have comments on those topics, please post them in the appropriate Oct1Event thread. If you’ve created your own thread or site or blog or on-line photo album, please provide a link.

All of us who couldn’t attend thank you for filling us in!

Mike_ModelS_P457 | October 1, 2011

As someone who chose not to attend (conflicts with the Jewish Holiday of Rosh Hashana) I'm now officially regretting not being there. The design studio has me in a mild depression about missing this event. Please, to all who attend, take many pictures!

michiganmodels | October 1, 2011

@Mike_ModelS_P457 - L'shana tova. I'm with you. For those who attend, please post pictures/impressions of the interior/dashboard. And please clarify the panoramic. The website is not entirely clear if the panoramic roof retracts, etc. (the website reads, "With one simple swipe on the touchscreen, it opens wide to provide a “top-down” drive experience." Maybe it's me, but I can't visualize this.

tnawara | October 1, 2011

@michiganmodels: In the Design Studio they describe the panoramic roof as "An extra large sunroof made of a front and rear glass panel. The front panel can tilt up for ventilation or slide open over the rear panel."

michiganmodels | October 1, 2011

@tnawara - thanks!

EdG | October 1, 2011

@michiganmodels: I think the "swipe" they refer to is a swipe on the touchscreen. You drag your finger to the position you want the glass, and it goes to and stops there. Just my interpretation.

tnawara | October 1, 2011

@EdG That was my interpretation as well.

Bgu | October 1, 2011

The cast die's are not yet delivered, they excpect to have them by end of November. For now they are showing and running the machines in test loops. A lot of empty space in the factory, no real "lines" yet. As to the tour guide, they are on schedule. First completed car expected... Evasive answer from the production manager... ;-)

michiganmodels | October 1, 2011

Apparently the first cars will be delivered June 2012:

"Tesla says it now has 6,000 customers who have reserved its 2012 Model S with deposits of $5,000 or more. If it sells each of the cars it has taken deposits on, that means Tesla will have sold out of the first year’s allocation of Model S sedans a whole nine months before the first one reaches a customer. "

Bgu | October 1, 2011

They do have for a fortune of new robots in here. Kuka, German robots working with the modified Numi presses. Huge press for the side panels, as to the speaker the biggest in NA.

MTriantafelow | October 1, 2011

Elon also said that we are 9 months out during his presentation.

michiganmodels | October 2, 2011

Correction: it would be JULY 2012. If it's a WHOLE nine months. So, Q3 delivery.

stephenpace | October 3, 2011

I took 300+ photos of the Day 2 Model S event. In the interest of not boring people too much, I selected a few and made them available here with a few comments:

David M. | October 3, 2011

Everything was organized incredibly well. From the parking lot, to the tour, to the test ride, excellent event. The pre-event meet up at City beach was well attended by at least 40 folks, including at least a dozen roadster owners. I met and spoke with several high level factory managers. What a great staff.

Nicu | October 3, 2011

@ stephenpace

thanks a lot, very nice pictures

David M. | October 3, 2011

My best guess is first Model S deliveries in May 2012.

michiganmodels | October 3, 2011

@David M. - The first Model S deliveries are July 1, 2012 according to Elon Musk and the media:

"Tesla says it now has 6,000 customers who have reserved its 2012 Model S with deposits of $5,000 or more. If it sells each of the cars it has taken deposits on, that means Tesla will have sold out of the first year’s allocation of Model S sedans a whole nine months before the first one reaches a customer."

EdG | October 3, 2011

@ stephenpace:

Thanks. Finally a photo of the rear facing seats. And a nice shot of the touch screen as seen by the front passenger.

Nicu | October 3, 2011

@ michiganmodels - under-promise and over-deliver; they can't be sure about all details so they take a nice safety cushion; they (in fact another team assembled and guided by Musk) were in advance even with the rocket program ...

Betas are done. Only minor modifications to the Golden Master (or Pre Release whatever). They are surely working on parallel on all sides of the factory. I think 1 July or later is the worst case possible, that is less than 5% chance.

Volker.Berlin | October 3, 2011

Nicu, David M., I agree.

michiganmodels | October 3, 2011

@Volker.Berlin - I tend to agree with Nicu and David M. as well. A Tesla rep told in May 2011 that my Signature would be delivered sometime in April 2012. I'm just trying to manage my expectations. A Q2 delivery date seems more than reasonable. If the Betas, which are 95% representative of production models, are completed, Tesla has 6 full months to begin production. We'll see...

Volker.Berlin | October 3, 2011

stephenpace, very nice photos, and a couple of new viewing angles for us who could not join the party. Also the comments are very interesting. Thank you!

Brian H | October 3, 2011

Yes, fine selection and comments. But now, about those 300+ ... pls?

Mark Z | October 3, 2011

The event was "over the top." Elegant, stylish and friendly. Reminded me of being at a wedding with all the food, drinks and music. Being able to experience the leather, dash and paint color choices in person will help make the final decisions easier.

The factory is extremely impressive with large stamping equipment, robots everywhere and super clean final assembly area. The freedom to take photos and video will help share the factory with friends and family.

The ride was impressive as we hit speeds of 70 mph. The Model S tracked steady as we maneuvered through the slalom course. The evening weather allowed for open windows. No buffeting of the air occurred in the cabin, as compared with the Chevy Volt that has that problem.

The smaller designed charge connector is going to be very popular. No visible doors and one connector is used for regular and fast charging. To use the included 40 amp cord, just install a 50 amp dryer socket in the garage. Since the handle locks onto the Model S, the adapter used for public charge stations will stay with the vehicle when charging.

My only mini disappointment was not having one static Model S where you could sit in the driver's seat. Better to wait for that experience with the production model at the showroom. Tesla will make 2012 an exciting year for the new owners.

Soflauthor | October 3, 2011

@Mark Z wrote: "To use the included 40 amp cord, just install a 50 amp dryer socket in the garage."

So is it correct to assume that NO special charger gear (EVSE) will be required? Just plug and play?

jackhub | October 3, 2011

The ride was awesome! As we headed into the slalom I prepared to lean into the curves. Nope. The car tracked like it was glued to the road! Turn after turn steady as a rock and we weren't poking along, either. We came out of a curve into the straight away for the acceleration, and voom,head back into the head rest. Our driver said 'whoops we did 72 instead of 60.' They had test track drivers behind the wheel.

My friend from San Jose's computer scene said the affair was done as Silicon Valley does it. It certainly wasn't Detroit.

Brian H | October 3, 2011

Bizjournal reports:

with a 26-pic commented slideshow:

OK basic write-up, but they can't count!
The tour made its way to floor assembly where shiny red robots work behind red, see-through screens to weld the bottom of the vehicle, which is then attached by more shiny robots to the cars’ frame. The red screens, Slusser said, shield workers from the ultraviolet waves produced by the powerful welding process. The waves could “hurt your eyes and give you a sunburn,” he said.

The assembled cars then travel to paint, which customers didn’t get to see because it’s about a half mile from assembly and would have taken too long to travel to, but they did get to watch a video of the process. And customers saw the robots that installed glass.

At 8 p.m., customers were herded to a staging area in front of a giant screen. Tesla Chairman and CEO Elon Musk drove onto the stage in a burgundy Model S. And from the car emerged seven people: five in the front and back seats and two tow-headed boys from the rear-facing seats, all of whom seemed to e carrying large duffel bags and backpacks. As Musk began to talk to the crowd, a ninth person person, sprung from the front trunk, surprising the crowd, which roared with laughter. The obvious point, made well with the display, was that the Model S has tons of cargo room — even under the hood since there’s no engine there.

(Tesla later tweeted that front + trunk = “frunk” — which I think will catch on.)

Heh. My bold.

Timo | October 3, 2011

Strange mathematics 7+1=9?

cablechewer | October 3, 2011

$@^%! Browser let me type a comment and then the site told me I wasn't logged in :(

I only had 2 complaints about the event:
-people all stood up for the presentation. When they were sitting I could still see. I wish they had been encouraged to remain seated or that the stage had been higher
-I wish there had been a couple more completed cars that we could sit in to check things out. The rides were great, but not being allowed in the driver's seat means I couldn't fully satisfy my desire to check out the car

Sorry Timo - I had a measuring tape with me, but at the end of the evening when I was checking out an Alpha I was tired and forgot to check the ground clearance. Hopefully someone else did.

Overall it was worth the flight. I thoroughly enjoyed the experience and seeing the steps of the production process. Offer an event where I can have 20 minutes alone with a complete car and I would happily go back :) Otherwise I will wait for it to come to a Tesla store to check it out more thoroughly.

jackhub | October 3, 2011

The appearance of the factory was extraordinary. The floors were painted white and highly polished- almost glaring. The entire inside, including the ceiling and the steel structure holding it up were all white. Everything was white except the robots and the numerous Tesla signs which were all in Tesla red. My friend from the Silicon Valley computer world said the factory reminded him of a 'clean room.' The appearance really seet a nice tone, especially for anyone who has spent any time in manufacturing.

The assembly lines were well spaced and separated by function. I suppose the wide spacing is to allow for additional lines producing the X suv and the one after that. They could converge for a common battery/motor platform instalation.

All metal cutting is done with robot controled lazers eliminating sharp edges that would require more finishing work and providing cool surfaces for handling. The robots are still in training- learning their roles with little square sheets of 'practice' aluminum. The abundance of red robots bobbing and weaving reminded me of the bar scene in Star Wars. Scrap falls through the station into bins for recycling. One press- obtained from a 'distressed' detroit auto company for $4 million (original cost $50 million), was so tall they had to dig out the floor for installation.

The large lounges were furnished with white upholstered couches, chairs and ottomans, with high and low glass tables. They seemed to handle the large crowd with little crowding. Palm trees were placed throughout the lounges along with copious flowers. Food was diverse, plentiful and good. The open bars- I counted four, were fully stocked and mixed drinks were among the selections. I believe the music was heavy on 80s and 90s. One of the lounges reminded me of a disco.

All in all a fun night at the factory.

Brad Holt | October 4, 2011

Jackhub, you nailed it. :)

Brad Holt | October 4, 2011

FINALLY got my pictures up to the interwebs!



Hopefully some of those links work. Facebook has captions! I might roll the captions out later, but it is LATE!

jackhub | October 4, 2011

Brad Holt
Good show! These bring it all back and hold it in place.

Brian H | October 6, 2011

Great stuff! Your professional skills definitely show.

There are few dupes beginning with the Elon Speaks sequence, in the Flickr set anyhow.