Submitted by omarsultan.ca.us on August 3, 2013
OK, so I realize the price increases suck for folks that are "in process", but from a business perspective, I think this is a good sign. It means Tesla thinks they are leaving money on the table and they feel comfortable raising prices without unduly impacting sales. If they can increase average selling price while continuing to drive down costs, it will help with both top line revenue growth and bottom line profitability, which will certainly help the stock price.
For those of you who don't care about the business angle, remember, Elon has also said he wants to fund Gen III development out of operating income from the MS and MX, so this move will also help them move the Gen III along.