3G pricing inadvertently revealed in source of services page

3G pricing inadvertently revealed in source of services page

If you view the HTML source of the new available service options page, you'll see this!

Connectivity + Unlimited 3GThis monthRecurs at $30 each monthPayments begin 4/7/2013  $30

Which implies (and says!) $30/mo. starting April 7 for unlimited 3G. Mystery solved?!

riceuguy | 22 March 2013

And incidentally, it is just high enough to annoy me and just low enough for me to buy it. Sigh.

Electron | 22 March 2013

Ugh. I'm not happy about that. Hope the tethering option still exists. ATT already has enough of my money.

ken830 | 22 March 2013

Too much.

Captain_Zap | 22 March 2013

Does it come with a free cell phone?

shop | 22 March 2013

Remember that includes all the slacker radio streaming that people do. It may also include the slacker service too. Presumably they won't start offering this until wifi works. And finally that may just be an HTML programmer mocking up stuff without knowing anything about plan pricing.

Captain_Zap | 22 March 2013

For some reason we cannot upgrade the Slacker service to "Prime". I don't know if this is an issue on Tesla's end or Slacker.
We cannot access Pandora either.
$30 still seems quite high. I expected a fraction of that.

At the same time, it may just be an error on the website and they are not yet ready to release the final pricing and features.

rloehler | 22 March 2013

I was under the impression that they would offer this service as an annual fee, perhaps at a discount. It also occurs to me that if they offer it prior to WiFi options becoming available, then Model S owners who decline to purchase connectivity will have no means of obtaining service updates or remote diagnostics. I can't imagine them offering plans prior to the WiFi option becoming available.

Oliver in Seattle | 22 March 2013

Why wouldn't they treat it as a tablet? From the connectivity standpoint I can't imagine the car would use more data than my ipad...

jat | 22 March 2013

I sure hope I can swap out the SIM and add a data-online line for $10/mo to my TMobile account (which has much better coverage near me anyway).

JoeFee | 22 March 2013

Free for Sig’s would help pay back the “Sig Tax”!!!!

Captain_Zap | 22 March 2013

I wouldn't even want Tesla to have to pay that rate for my Sig on my behalf. It's a rip. | 22 March 2013

Seems somewhat in line with what phone companies are charging. Tesla has already stated they are going to pass the cost on without markup.

Keep in mind those Google map updates are a lot of data - all graphics being sent all the time. Add any kind of music and it's a fair amount of data. Tesla must have a fairly good feeling for the level of use currently.

The browser data will be minimal, mostly when stopped, and I doubt many users are going to sit in the car using the browser that much if it can be avoided.

I wish they did have two pricing levels - one with streaming music and one without, since I expect streaming music uses double the data or more.

Lastly, I think software updates may be included with a service plan (it sort of implied it), over 3G, even if you don't subscribe to the monthly plan. We'll have to see on that part.

dayoreo | 22 March 2013

I can Not find any mention of 3G in the HTML source on

Where is it???

jat | 22 March 2013

@Frank2 - I use Google Maps on my T-Mobile phone all the time, and even downloading the map tiles for the satellite view (the rest is rendered on the client by vectors) is negligible bandwidth. Really, the only way you can use lots of bandwidth is streaming video (which you can't do in the Model S) or continuously streaming audio (which could potentially be a problem if you drive all the time). I stream Google Music to my phone far more often than I listen to streaming audio in the car, and I never even hit half of the limit T-Mobile gives for $10/mo data-only.

Sudre_ | 22 March 2013

I will not download updates for the car on my wireless dime. They will definitely have to get the WiFi working before casting us off onto a data plan. I will also NEVER use ATT. It's been almost 6 months and ATT has finally resolved a complaint I had filed with the Attorney General.... the only way to get ATT to actually do anything.

I tether two tablets and my wife's phone to my cellphone and have had no problems with my 5gig Tmobile 4G data plan. The S does not use more data than that... at least not for me. Even if I did run out of 4G, Tmobile doesn't charge more they just drop the data down to 3G for free.

Electron | 22 March 2013


Yup, if 3G is a requirement for proper functioning and service for the car, that part needs to be free or have a free alternative. If they want to charge for personal use, that's fine and it's our choice to decline or pony up for it.

Brian H | 22 March 2013

Software updates have nothing to do with plans. They're free to all, part of the ownership purchase.

bfranks273 | 22 March 2013

Nicely done. I dont see it now, they can react quickly cant they. Also you have to allow that $30 might have just been a placeholder for a test page, maybe.

Thanks again, nice job.

riceuguy | 23 March 2013

@dayoreo and bfranks, it was in the source of this page: but has been removed (I guess Tesla does indeed read the forums!).

Opus | 23 March 2013

Add me to those who think $30 is far too high. The cost of the car is one thing, but potential owners of Model X and Gen 3 are watching and quickly reaching the conclusion that the purchase price will be kept low by adding in things like $30.00 connectivity or $600.00 required maintenance, to mention a couple. I'M starting to feel that way! I know we all want TMC to survive, but I don't think over-charging (pun intended) the early adopters is the way to do it.

lt | 23 March 2013

$30 for 3g is too high. Maybe for 4g. When do we get wifi? The 3g is way too slow!

stevenmaifert | 23 March 2013

If it's unlimited for a dollar a day, I can live with that. Until or unless we get video streaming on the browser or some other high data rate function, I can live with the 3G too. Get some perspective folks. Anyone price a cup of coffee at Starbucks lately?

Lou in SoCal | 23 March 2013

$30 is definitely way to much. The 3G service is slow, Slacker skips and freezes, and feels like Tesla is nickel and diming loyal early adopter customers. I truly hope they allow tethering.

jason_freedman | 23 March 2013

I'm making the assumption that this is a fall back if you aren't tethering or using wifi when it works? I'm sure Tesla isn't making anything on this and it's just the same AT&T deal that Apple has with the old iPad. I certainly don't want to pay that or use 3 g but if we can eventually go to tethered 4 g it's ok w me. Also assumes no contract.

Carefree | 23 March 2013

Let's just wait until the "official word" is out. This is all just speculation right now. I don't think Tesla is trying to get rich with this 3G offering:-)

Robert22 | 23 March 2013

Agree, this was either a trial balloon or if true, an exceptionally unenlightened decision. Willing to wait for official word.

Captain_Zap | 23 March 2013


Yes, I have priced a cup of coffee at Starbucks and that is why I haven't bought one there in over 10 years and got a Jura espresso/cappuccino machine instead.

$30 a month is $3600 over 10 years!

hsadler | 23 March 2013

So, basically, the furor here is over something that was found hidden in software code?

Wow!! When I think of the things I put in code just to remind me of something to do, hold a space, or as a test. Can't imagine if they were all taken as Gospel.

Cirrus | 23 March 2013

I guess, I am in the minority as I think it's reasonable. I pay that for my iPad and will steam way more with radio in the car, Love the mobile app access, (granted that's not much data, but love the convenience)... If it's that price, I'm in.. Not to mention, I'm even happier that we are currently getting it for free right now!

Robert22 | 23 March 2013

Everyone gets the first snort for free.

jjaeger | 23 March 2013

Ding ding ding. Give the man a prize. And for all you Tesla shareholders, gotta like the way to hook us all.

Shesmyne2 | 23 March 2013

$30/month -agreed. I don't like slacker _that_ much.
$20, sure, wouldn't argue.

STARR X | 23 March 2013

I thought I read somewhere in the forums that 4G was in the car but not turned on? I expected a service plan with 4G as the car's internet is slow and although I LOVE Slacker, it does lock up. I am OK with $30.00 as that is what I am charged for my tablets.

Bubba2000 | 23 March 2013

Tesla is simply passing the cost of 3G to the customer. $30/mo is probably what ATT charges. Yes, it is slow. However, over time Tesla will implement 4g. It may even offer alternative carriers. Or use of WiFi hot spot access. All this will take engineering, programming dollars.

Meanwhile, I suspect the company is focussed on running the manufacturing efficiently, achieving rated capacity and making a profit. Early adopters got to realize they are paying a premium for the product and subsidizing the company. Like the folks who paid a ton of money for the 2 seater Roadster.

Hogfighter | 23 March 2013

I drive the car a lot, and my energy bill went up $90 per month. So for 33% of the cost of transportation, I get to surf the web slowly via 3G? I like hanging out in my S, but not that much....

awaite | 24 March 2013

Tethering from the phone would suffice for when you are in the car but a dedicated connection in the car is needed for the mobile app to work effectively. The data for that is incredibly small. Assuming the standard 3G service is $30/mo or for some more than what they are willing to pay it would be nice if they found a way to separate the two use patterns. Offer app connectivity for free or an annual cost that is much cheaper and the current "all you can eat" plan they've been discussing. Then if you only want the app connectivity and prefer to tether for everything else (maps, music, etc,) go for it.

tylerhen | 24 March 2013

That is exactly what I am hoping they offer. I would really like to use the mobile app, but that is all I would use the data plan for and it is obviously not worth $30/month just for the app. I don't plan to use slacker and can always tether to my cell phone if I do want that or use maps.

hnashif | 24 March 2013

Audi Connect plan w/TM is:
1) Monthly Recurring ($30/month)
2) 1 Year pre-paid - $324 ($27/month)
3) 2 Year pre-paid - $600 ($25/month)

There is an option, available only when you buy the car of a pre-paid 3 year plan for $450 - ($12.5/month). | 24 March 2013

I very much doubt Tesla will have multiple plans, but seems like four tiers would cover it all. Here's my list with a WAG (Wild-Ass-Guess) on pricing.

Level 1: Unlimited 3G for everything ($30/mo?)
Level 2: Unlimited 3G, for maps & browser, no audio streaming ($20/mo?)
Level 3: 3G for app remote access only ($10/mo?)
Level 4: 3G for Software updates only ($0/mo?)

This all assumes WiFi tethering is available for those who want access via a hotspot.

hnashif | 24 March 2013

I only want WiFi to be enabled as I have tethering on my phone. How many times do we need to pay for the same service?

Jolinar | 24 March 2013

Well, first of all, I think you should wait for official release :)
Second, on Tesla Bulletin Board is specificly written: "We [...] are happy to announce that the option to tether your smartphone device to Model S will indeed be possible." However, how will it work is another question... If you opt only for tethering will you be able to use mobile app remotely? Hmm, lets wait and see...

Captain_Zap | 24 March 2013

True Jolinar.

We were surprised by free electricity at the Superchargers. That was completely unexpected. I thought that we would end up paying $30 a month for Supercharger access in the beginning.

stevenmaifert | 24 March 2013

I hope Tesla will be able to get some sort of fleet discount and pass it along to us. They will be bringing a whole lot of customers to whichever provider they finally go with.

ylyubarsky | 24 March 2013

I have a friend who drives Rolls Royce Ghost and is complaining that the gas prices went up. You are spending $ 100 K for a car and complaining that $ 30 is too much. I wish it would be the biggest problem with Tesla S. I think we have a lot to improve in the car. So I am ok with $ 30

BYT | 24 March 2013

@ylyubarsky, I think if it was helping Tesla's bottom line, I could stomach the cost, but the death star is only fractionally better then OPEC. I got an electric car to tell OPEC to SUCK IT. Don't want to trade one bad for another (even if we are talking $30 a month vs. $5 a gallon).

Curmudgeon | 24 March 2013

I do not have 3G. Only ATT edge is available here. I won't
be able to do anything until MS has WIFI. ATT edge works OK
for my iphone MS APP. I do have WIFI in my home and it does
work in my garage.

olanmills | 24 March 2013

@ricuguy, lol that's the way I feel about it too.

Honestly, I'm not surprised though. I wouldn't call the price "reasonable" since I believe that the wireless carriers in the US charge unreasonable rates for their services. That said, 30/mo is sort of in line with what I expected given what the carriers here charge for their services.

Brian H | 24 March 2013

If you can stand the shock, check out wireless charges in Canada. Your eyes will roll back in your head.

I don't think TM's sales numbers will be significant from a carrier's POV. What is the ratio of mobile phones/pads to cars?

Captain_Zap | 24 March 2013

There is one thing far worse than Canadian cellular rates... and that is the rate you get when a US cell phone roams in Canada.

Occasionally we will pick up Rogers network in the US due to the the terrain. That means accidental $100 phone calls and text messages.

Getting Amped Again | 24 March 2013

Be careful on boat tours in the San Juan Islands. One time I was almost paid like $30 per megabyte while on a whale-watching tour!