CCI price has been announced

CCI price has been announced

I just received the CCI price. It's almost $ 900 standart and if I want carbon fiber, it's almost $ 1,200. Do you think it's a reasonable price?

Duffer | 23 February 2013

Absolutely unreasonable! Half those numbers would still be unreasonable.

cloroxbb | 23 February 2013

Wow, lame... that is probably like 800% profit.

ylyubarsky | 23 February 2013

I wonder how much is the material and how much is the labor. Considering very simple design and plastic, I can't justify the asking price. Unfortunately there is no alternative but I think if I order it in China, it would cost $ 200 max or even less.

Leofingal | 23 February 2013

You guys are forgetting this is low volume manufacturing, and a large up front development cost. They probably need to sell to a significant number of people to recoup their spend. The margin is probably high, but they are starting from way under water. This is a relatively limited potential market with a lot of variable build styles. That being said, I think I will stick with what I have for now.

ylyubarsky | 23 February 2013

CCI is too simple for this price.

Duffer | 23 February 2013

Not clear to me why the development cost should be very high. The functional requirements are simple, the operating environment is benign, the dimensions are prescribed by the car and the material requirements are not extreme. Even the manufacturing requirements don't appear to be high and material costs can't be excessive. What is it that justifies such a high price? One wonders what volume they have built in to their financial plan for the year.

nav66 | 23 February 2013

Hey - what is "CCI"? I Googled it, and I get the following, among others:

Canine Companions for Independence
Cardiovascular Credentialing International
Corinthian Colleges, Inc.

and I know it isn't this:

California Correctional Institution

(Could you please spell out the acronym?)

Laryrob | 23 February 2013

i agree but answer is because they can'' if S owners wlll buy it. Some obviously will b/c they are used to MB,Lexus/BMW type "storage" space. Others (me) wont in order to keep the interior uncluttered and sleek. Understand both views but it's S owners who are creating demand and validating their price.

Duffer | 23 February 2013

Not clear to me that S owners are validating their price based on this and at least one other thread

EVTripPlanner | 23 February 2013

Love what CCI has done, but can't see spending that kind of money to hold a few things! Of course, price may come down - initial costs for them were high, and they don't have competition can drop price easier than raising it. Not as sleek as theirs, but here is my poor man's version:

(@nick - maybe a cheapskate, or maybe just see "value" in different places! I am sending 3 kids to college, you know!)

Pulse | 23 February 2013

Ugly and expensive. I would rather keep that space empty.

ylyubarsky | 23 February 2013

I don't mind spending even more money for CCI but not this simple piece of leather and plastic. Obviously if I sent $ 108,000 on a car, who cares about another grand. But every item has to have a price. This particular item is overpriced and I think not too many people will buy it. Although I wish them luck and hopefully they will come up with the better design for this kind of money.

jat | 23 February 2013

Low volume hand-crafted production isn't cheap, and what you are paying for is for it to look like it came with the car. Anybody can make something that holds stuff and fits in the center console area for a lot less, but it won't look as good.

I agree it is a lot of money for the functionality, but I am considering it. The question is do you want something that looks like it was cobbled together in your workshop, or that looks like it came with the car?

murraypetera | 23 February 2013

Wow there are a lot of very mean sprited people on these forms. While I too cannot justify the price I think they did an excellent job and should be commended for it. As you mother should have told you, if you have nothing nice to say, say nothing.

petero | 23 February 2013

Teslaaccessories read the posts of reservation holder’s complaints about the lack of center console and set a course of action to offer a solution.

rdloftin1. OK, you’re the man. I will place an order with you, right now, for an equal or better quality center console finished in matching tan leather and obeche gloss. Can you do it for $500 and deliver in 6 months or less? Otherwise, less talk and negativity, if you can do better… do it! I am ready to order a center console from you. My “S” is in the garage, charged, we are ready to go. So please … get busy.

Ylyubarsky. Brilliant, perhaps TM should shift production to China too. OMG, they could market an “S” for half the price!

Pungoteague_Dave | 23 February 2013

I have corresponded with the manufacturer. They just don't get it - they talk about "bespoke" and comparisons with MB, BMW, Porsche, Audi, etc., but don't seem to understand the market for what is essentially a fancy cupholder and bin. Here is the text of my latest email responding to them:

"I am a capitalist and business owner too, try to sell my gourmet oysters as a premium product, but there is a value price point that makes sense, and above which one is either gouging or over-engineering, and will therefore see no business. I can afford pretty much anything, and want to purchase one of these… but also know the value of a dollar and this product, and will not overpay.

The right price point for this product is $300-$350 for basic and $400-450 for custom. They are nice, but not THAT great, especially with only one cup holder. There HAS to be a good margin even if you push it to $600 and $700, or you are not sufficiently value-engineering. I don’t want to insult you, but there’s a sliding scale of price vs quality benefits here. The Model S was engineered with fairly cheap materials , things like felt wheel well liners, cheap interior lights, low quality carpets, and inexpensive body fasteners compared to MB, Porsche, and BMW, for a reason – they had to hit a price point, so put the money into drivetrain, batteries, interface design, etc. Perhaps if this were a Bentley, Ferrari or Lamborghini… but it’s not.

I am certainly not the only potential customer with this type of feedback. I buy a lot of custom-made parts for things like boats, airplanes, motorcycles and antique cars, have no problem paying up, often over-paying for low-volume and exclusive items like yours, but you are not yet in the ballpark with this product.

Perhaps you need to partner with an existing aftermarket accessories company to get your ducks better lined up.


Plenty of cheap alternaives, albeit lower quality:

Jolinar | 23 February 2013


omg, stop trolling... you are not even able to answer my questions (in different thread) and now laughing to everybody? Don't bother...
This thread just discuss if that price is reasonable. A lot of people including me thinks it is not (same as Parcel Shelf), but will somebody buy it? Yea, probably, there is not many alternatives...

Pungoteague_Dave | 23 February 2013

For comparison purposes, there are some other highly engineered custom parts emerging for the Model S, with more reasonable price expectations.

Note that Torklift sells a custom made-in-the-USA hitch system specifically designed to fit only the Model S, and it includes much more engineering thana fancy cupholder. Besides weighing over 50 pounds, it entails custom welding, powder coating, detailed instructions, etc. - and it only costs $349.95!

That $350 included shipping from Seattle to Virginia! The Torklift guys did not engage in the fancy website pre-order lead-up hype, and don't push their product on the Model S forums like some do, but are much more realistic about product value.

Jolinar | 23 February 2013

I mean there is not many alternatives which looks that great and fit so nicely to Model S.

Pungoteague_Dave | 23 February 2013

It does look reasonably nice by itself, and I would buy one at an appropriate price point, although the stitching swirl on the sides is not in keeping with the car's interior design, which is mostly a simple aesthetic. This one design element would be more fitting on a motor home, with splashy side graphics and mirrored ceilings... just sayin. A simple horizontal stitch line or two would be better.

Anyway, they have my order at $65- - WAY too much IMHO, but I would reluctantly stretch to that price point for this product.

Pungoteague_Dave | 23 February 2013

sorry, meant $650

Tiebreaker | 23 February 2013

@petero +1

After the incredible uproar and an avalanche of posts decrying the lack of storage and center console, "essentially a fancy cupholder and bin", Soflauthor saw a business opportunity and took on making one "essentially a fancy cupholder and bin". The whole forum was very supportive until... well - now, when the price is announced.

Well - it is an open market. You can buy it, or not.

cloroxbb | 23 February 2013

Someone said "when you spend 100k on a car, whats another $1000?"

Thats rediculous. Im still going to determine what "value" is, and am not going to give up what I think is way more money than its worth, just to have it.

If you are rich enough that money "aint a thang," well Kudos to you, enjoy your CCI. Just don't talk down to those of us that are not keen to just throw away money.

It makes sense tho, seeing the prices of any of the other options on the car.

Mliss | 23 February 2013

One note: I am getting a 85kwh Perf, 21",black on black with carb fiber. See the note below. Very disappointing that they do not make a unit that matches the black seats with the red piping. I hope they will consider making it sometime soon. I will stay on the wait list and hope for the best.

Hi Mitchell,

Congrats, you are now confirmed on the CCI Waiting List.

Re: availability, the CCI will be forthcoming in a few weeks, Waiting List members are priority, more specifics below:

Note: we have a black/CF custom option, but, this does not include the red piping - photos of this option below:

Getting Amped Again | 23 February 2013

I previously posted that I thought the "market" might be thinking the CCI would cost $350-$450, so I encouraged the CCI developer to run a survey on their website in an effort to determine the price demand elasticity. I'm no expert, but there is a scientific way to determine the optimum price that maximizes your profit. I believe this product has a very elastic demand, and lowering the price could greatly increase their sales.

I also think they did a very good job on the design and know that product development is a very difficult, expensive, and time-consuming process, and I admire that Soflauthor had the determination to follow his idea through to a finished product.

Soflauthor - if you're reading this, consider finding an overseas source to produce your product at a more reasonable cost, and run a survey on your website to determine what that "sweet spot" is that will make everyone really consider the CCI. I think if the price for the standard CCI was under $500 almost everyone that owns or is buying a Model S would consider it. On the other hand, if you are getting a lot of orders at your current price-point then this is just another example of where forum postings do not always represent "reality".

Best of luck to you - your design team did a fantastic job.

wbrown01 | 23 February 2013

I will at least pass until Tesla starts to sell the opportunity console. If TM sells theirs at say $300 to start CCI will be hurting and early buyers will be upset, I'm waiting.

GoTeslaChicago | 23 February 2013

I too am surprised at the amount of negativity. I think Soflauthor has put a lot of heart and soul, not to mention time and money into the development of this product. I wish him the best. I'm also hoping that both he and Tesla will sell in volume, and at some point can bring the price down. However if everybody criticizes and nobody buys, we'll never get to that point.

Is $890 a lot? Perhaps. Will I buy one? Likely, although I'd like to see one in the flesh first.

Soflauthor | 23 February 2013


Thanks for all of your input.

I've posted my one and only comment on CCI pricing on the "Aftermarket" thread. If you have interest, I suggest visiting there.

RobS | 23 February 2013

I got the 86KW battery because it is useful. I got the performance model because, well, it’s fun - and considering that I intend to hold onto my car over many years I figured I may as well go all in. Now that I have this beauty I plan on getting the custom CCI because in my personal opinion it will make the interior look better as well as add functionality. If I have the car for 10 years, that comes to about $110 a year for the upgrade. Sure it’s a lot, but I can afford it and for my baby, it’s worth it.

Getting Amped Again | 23 February 2013

@Soflauthor - please understand that my post was more about maximizing your profit, not a negative comment about the CCI price.

ylyubarsky | 23 February 2013

@ cloroxbb

I was the one that opened this thread and I want to repeat myself again and clarify myself too. I think you didn't get what I meant by saying: I spent $ 108,000 for a car and I can afford another $ 1,000. If you continue reading, you will see that I purposely said that I think that new CCI is pretty simple for the price they are asking. I am willing to pay more than $ 1000 even more than $ 3,000 but give me the product I can enjoy. If you Google the phrase : Concept Center Console, you'll be able to see a lot of consoles that could be built. Different designs, even futuristic designs. Does it cost more to build? Yes, could be, but I am saying again and again that a lot of people would pay much more than a $ 1,000 for a beautiful center console. But the product we are getting for this kind of money is not worth it, sorry. I respect the effort but the numbers don't match the quality and design. It's my personal opinion and i am not trying to convince everybody. There will be a lot of people on my side and a lot on the other.

jat | 23 February 2013

Frankly, if people thought it was going to be $350-450, they just weren't paying attention. When he said it would be less than the paint armor, it seemed clear he didn't mean a lot less.

Superliner | 23 February 2013

Automotive Manufacturers are held to a higher standard than aftermarket offerings. Teslas Accessories have additional front loaded costs (may be required to be accessed for such things as "crash worthiness") and must be designed to perform as an integral part of the whole. How will it perform? will it break free and become a projectile in a side, frontal, or rear impact? cause injury? They are on the hook for it, and as is usually the case consumers are their own worst enemy. We complain that it it expensive, but if it were to break loose and injure your toddler bet you would be screaming that they should have designed and built it better and your next call would be to your attorney.

If I decide to alter or add a "widget or whatchamaycallit" to my car That's on me as I altered the design intent. A manufacturer has no such leeway. Imagine the fallout if it were discovered that Teslas own console accessory was found to be the cause of an injury in an accident investigation as a direct result of manufacturing or design deficiency?

You can't just slap something together and put it in a car "as a manufacturer" There are other considerations. Add the relatively low volume, required testing, will it buckle, fade, etc. and you can see prices that seem to exceed what would seem reasonable for what you are getting.

If all this is not enough Call a Mercedes, or (insert make) dealer and ask what the price of a replacement or add on accessory console is. That might bring things into focus.

rbgliny | 23 February 2013

Unreasonable price for its functionality. I was expecting around $400 but at nearly $900 - not worth the real estate. Time will tell if there is a market for it at this price. We will know when they knock the price down that they are not selling too well. I would be Ok realizing a smaller margin to sell more units. I also hear rumors of TESLA selling their own middle console. I have seen a picture of a back seat console that fits on the middle seat - by TESLA - looked nice. Don't remember where I found out about it -probably another thread on the forum. It's like these guys are selling gasoline in an area after a major catastrophe, there are no alternatives on the market. I know the difference is a mandatory commodity vs. a strictly voluntary commodity - but the main theme here is don't take too much advantage of the law of supply and demand. Bottom Line: love these guys entreprenaurial spirit but come on!!! I would rather sell 500 at $400 than 50 at $899.

Bubba2000 | 23 February 2013

Right now Tesla needs to focus on producing the Model S as designed in the most efficient manner. Otherwise, they are not going to be around. Personally, I am ok with not having too much clutter around. I just take my wallet, cellphone+charger and sunglasses occasionally.

Once Tesla become profitable, they can afford to improve on the interior. What we have now is version 1.0. Seats need better support, cushion. Door pockets? CCI? etc. Got to be standard. For 20,000-50,000 cars, the incremental cost in minimal. At the prices points of the Model S, the last thing I want is be nickel and dime.

JZ13 | 23 February 2013

The simple laws of supply and demand will sort this out. It's clear from this feedback they likely will not be selling many of these at this price. I think it is a beautiful product. And I like to support small businesses. But I agree with the majority that the value isn't there at that price. I would order one at half these prices. Let's see how many they sell over the next few months. If their orders are slow, I would expect them to cut the price and try to make money on volume.

h8young | 23 February 2013

I applaud Soflauthor for taking the initiative and trying to fill a void left by Tesla's lack of a center console. While it is more expensive than I would've like to pay, I can understand how much of a investment risk and upfront costs that he had to risk in order to take on this endeavor to help many of us on this board that was crying for an alternative to the basic Tesla design. I think many are being too harsh on the criticism.

astrotoy | 23 February 2013

As has been mentioned, there are two major costs that are involved. One is the development cost and two is the production cost. The development cost is pretty fixed and must be amortized through the number of units sold. The production cost is mostly variable (some fixed start up costs - like making the molds) and then cost of materials, with some costs dependent on volume of the run.

This sounds like an opportunity for a group purchase, if there is interest. People would commit to a purchase of say the standard model at a specific price dependent on achieving a volume of sales within a certain time period. I am guessing that if 1000 people commit to purchase the standard model, the price will be very attractive. If ten people commit, it will be at list price. Of course the manufacturer will have to determine whether this is something s/he would like to do and what price at what volume would work.

jjaeger | 23 February 2013

Have to admit I am bit surprised by the outpouring on these CCI threads. While I personally am not interested in the CCI (am happy w/ the interior as-is) the way I see it, this is close to the most inexpensive Model S options that exists. Looks to be professionally done, a significant effort to align with and blend in with the various interior options and provides a solution for what's been an expressed need by a large group.

I have my $14 Michael's tote under my cubby and if I wanted something more, the CCI seems like the best alternative. At the risk of alienating everybody on this forum - how about either shut up about the lack of a console or do the same wrt the price of the CCI. Hypocrites abound is my take.

ChasF | 23 February 2013

+1 @JZ13

My feelings exactly. I really want to support SoFL and have nothing negative to say about the CCI, but given what it is (and I would get the custom model to match my expected interior), it is currently too close in price to other model S options like leather seats, air suspension, pano roof. When compared to those "products", the value just doesn't seem to be there. I wish him the best.

jat | 23 February 2013

@Bubba2000 - what you are missing is that door pockets, grab handles, no center console, etc are that way not because it saves money but because Tesla (Elon?) wants it that way. So, the only way I see Tesla offering those options would be if they found out they couldn't sell the car without them. At current reservation rates, that seems unlikely.

inverts | 23 February 2013

One cool thing about the Tesla is the flat floor due to lack of driveshaft. The center console takes that aspect out, and makes it look like just any other car. Also console volume to storage volume ratio is rather poor. The existing cup-holders seem in an awkward place; will have to see what to do about it. I may build something myself, b/c $900 is just way over the top, like a $500 burger (been to alinea several times and loved every second of it).

Lou in SoCal | 25 February 2013

Truly hope that I'm wrong and the product sells. However, the value is just not there for me at that price point. I'm getting use to the center area and frankly, I don't like to keep much stuff in my car anyway. Much luck to the makers though.

ylyubarsky | 25 February 2013

This is my dream console with some adjustments I would make for cups and other personal belongings.

Mark Z | 25 February 2013

Imagine if Tesla Motors had a bench front seat option in the future to seat six or eight. No console. On second thought, order Model X.

kilimats | 25 February 2013

that cup holder is a joke btw, no secure jaw = coffee everywhere

fail !

ylyubarsky | 25 February 2013

@ kikimats

Where do you see a cup holder? There is nothing but an ashtray on the picture, the rest controls should be removed and cup holders and other trays added

ylyubarsky | 25 February 2013

@ Mark Z

Imagine that you bought an airplane....... I am suggesting this console based on what we have.

Pbfoot | 26 February 2013

For those who have time, could always build your own: