Letter to George Blankenship

Letter to George Blankenship

Posted this letter to George Blankenship today. Thoughts?

I am a long-time fan of Tesla with an order in for a P85 (VIN: P17616) due to be delivered on August 22. Let me start by acknowledging what an extraordinary thing you all at Tesla are doing for your customers and the world at large. Thank you.

I am writing today because I noticed that Tesla is now offering the Parking Sensors for $500. I would love to add those to my configuration, but I am seeing in the forums that Tesla is only allowing me to add the sensors if I am willing to reconfigure my order, which would cost me several thousand dollars more than my current $114,453.00. I have already arranged financing for this amount. I have already signed the Tesla purchase agreement. All I want to do is install the parking sensors that you are currently offering.

This seems grossly unreasonable. And, in the past, Tesla seems to have always chosen the reasonable course.

Given Tesla's interest in providing world-class customer service to people willing to spend more than $100,000 on a car, I would hope that Tesla would be more accommodating for those few of us who fall between the cracks and have made a commitment, arranged financing, signed the paperwork, but whose car has not been built or delivered yet. I have to believe that the parking sensors will be available as an aftermarket upgrade sometime in the near future (likely at a higher cost than the $500 Design Center option). I also have to believe that it will be more costly to add the $500 parking sensors as a retrofit, since you will likely need to remove the nose cone and rear numbers, drill some holes and install the sensors. If that is the best you can do, I will wait for the retrofit option. However, this seems like a classless solution being offered by a very classy car company. Is there not a compromise between paying thousands of dollars for reconfiguring the car just to get a $500 feature (A feature that probably should have been part of the Tech Package already) and being forced to wait until the car is completed, then have to bring it all the way back to Tesla, wait for days, and pay extra for the retrofit? This doesn't sound like world-class customer service to me.

The minor cost of accomodating those few of us who are in this situation would seem trivial when compared to the loss of image to the elite Tesla Brand. Or, at the very least, would it not be more indicative of world-class service to offer to install these new options in those cars currently going through their builds for some incremental amount above the current Design Center List Price but below the expected retrofit price. Everyone would be a winner and you would once again be viewed as stepping up to another level of customer service.

I hope you can resolve this. In any event, I remain a big fan and a hope to be happy customer driving my P85 very soon. Thank you again for all that you and your employees do for us.

Warm regards,

CalabasasKid | 3 August 2013

I would love to add my name to that letter.

jq5073 | 3 August 2013

This sounds like a pretty reasonable request and I echo your sentiments.

Tesla may feel that it sets a bad precedent to allow customers to add features that have been announced after commitment. But I agree with you that it seems to be a relatively minor cost to incur in the grand scheme of things.

Geert.Snijders | 3 August 2013

+1 well put

Personally, being dutch, I was able to configure the PDC right from the start in june, so there's no issue for me. Still I feel your pain.
It would be nice to know in advance what kind of upgrades/options are in the pipeline so one can anticipate, maybe even opt-in without knowing the exact specs, release date and price.
If it can be done with the whole car under development, then why not with an option or subsystem ?

@Tesla: please give the guys&girls a brake, even if it costs you some margin or you lose a bit of money on the sale of the option or retrofit. It buys you a lot of loyalty and reputation!

Best regards, Geert

earlyretirement | 3 August 2013

I also feel EXACTLY the same. What is especially troubling is the "right hand" doesn't seem to know what the "left hand" is doing. I emailed my "Senior Delivery Experience Specialist" today and he sent me wrong information telling me that I could get the $500 upgrade price "since my car hasn't yet entered production".

I emailed him back to confirm it would be $500 more and he confirmed. Then I get a phone call a few hours later stating that wasn't true. This is really frustrating to get conflicting information.

I'll also email Mr. Blankenship separately and forward my email from my "Senior Delivery Experience Specialist" but really if these guys aren't sure of something it's better to say " I don't know" rather than giving out wrong information.

NomoDinos | 3 August 2013

I was about to scrap my order and reconfigure with the higher prices, but will most likely just retrofit, as I don't want to pay an additional $8,000 for the opportunity to have a non-retrofitted parking sensor system. Feel free to add me to the letter if you send it out, looks great. I'll give you my reservation number if you need it.

Dcp9142 | 3 August 2013

I just hope the retrofit is priced reasonably.

earlyretirement | 3 August 2013

I'll say another thing. While I do think Tesla is a revolutionary company, I'll have to seriously rethink my opinions on their business model. Before, I was raving to anyone that would listen how Tesla's business model vs. the traditional dealership model was clearly better.

I really don't feel the same way anymore. I've never liked the dealership model and this model that Tesla was after seemed to be the better model but quite honestly I'm not sure anymore.

I thought the direct to consumer model was going to be a more transparent, more ethical, and more simple process vs. the dealership route. But quite honestly, I almost feel like a dealer would have fought more in this situation vs. Tesla's handling of this kind of situation.

Again, I can understand if those of us that are complaining didn't originally order the technology package, or our cars already started production. Then absolutely I think it would be a no brainer. But many of us already ordered the technology package, our cars haven't yet entered production so it would be no big deal for Tesla to simply add the PDC to our order.

It's not really even just the financial aspect of this. But the way they are handling it.

I mean, I spent several minutes on the phone with a girl from Tesla today telling me that it would be better if I would downgrade my order and leave off HPWC along with other things that "probably wouldn't be needed by most Tesla owners". Saying things trying to get me to downgrade several upgrades to my P85 all so they could upsell me on the new pricing.

Suprkar | 3 August 2013

My thought is what ever happened to George?? Remember the lighted sun visors and pano roof shade not a word and almost a year ago these were promised! I don't expect a response....

firerock | 3 August 2013

My car won't be delivered until August 17. I want to add the parking sensors but it makes no sense to reorder the car with new pricing. I can't believe Tesla is leaving some of us stuck in this situation while the car hasn't been build. I hope someone from their top can recognize our special situation and make us a reasonable upgrade offer instead creating an order!

Brian H | 3 August 2013

"The cost of accomodating those few of us who are in this situation would seem to far outweigh any loss of revenue or loss of image to the elite Tesla Brand."

That one sentence is almost impossible to understand, but I think it says the opposite of what you intended.

AmpedRealtor | 3 August 2013

I agree. Tesla is looking greedy.

rfriess | 3 August 2013

My Car is to be delivered on August 10. I was told that I could add the parking sensors, but only by repricing the whole car. That adds up to about an extra $5000. Tesla needs to rethink this. That is not a way to treat a customer. Surely there can be an accomodation for those of us whose car hasn't entered the final production process and the cost to Tesla is only a couple hundred dollars at most. I'd be happy to pay the $500 for the sensors, but they are not worth $5000.

Come on Elon, do the right thing.

AmpedRealtor | 3 August 2013

Anyone willing to tweet Elon abou this?

firerock | 3 August 2013

@ampedrealtor, I tweeted to Elon earlier. If you haven't, you should voice your opinion!

rfriess | 3 August 2013

What is Elon's twitter address?

AlMc | 3 August 2013

This has the potential to work. Precedent: TM raised the price of one of their service contracts recently without notice. There was a large backlash and they gave a 'grace period' of several days to allow people to get in at the lower price.

Hope you are successful.

Dallasdds | 3 August 2013

+ 1

firerock | 3 August 2013


earlyretirement | 3 August 2013

FYI. My Delivery Specialist just emailed me to "apologize for conflicting information in previous emails".

I forwarded that email along with this email to George. I hope he responds.



I want to preface this email by telling you what a wonderful job you are doing. From all accounts, you are an ethical, reasonable and fair guy. It's clear you're an extremely hard worker and I really admire how accessible you have been with your valuable customers. I'm a big fan of your company, Mr. Musk (and I have friends/clients that went to University with him in Canada and personally know him) and your amazing cars.

I'm sure you have received several complaints about this Park Distance Control upgrade issue. I am attaching my email correspondence with my Senior Delivery Experience Specialist. My VIN# is 17334 due to be delivered on August 24. As you can see from my order, I already ordered the Technology Package and I find tremendous benefit to upgrading and ordering that package.

When I noticed that you are offering the Park Distance Control option for $500, I immediately emailed my SDES and you can see our email chain below. While I can appreciate that this is new and there may have been some communication issues with the staff and members of your team, I simply can't wrap my head around the thought process as it pertains to valuable customers who have already placed orders and already upgraded to the Technology Package whose vehicles have NOT entered into production yet.

I had a member of your Configurations/Inside Sales team call me today to inform me that although I have upgraded and ordered the Technology package, and my car has NOT yet entered into production, that there is no way for me to upgrade to add the Park Distance Control for the added $500 fee. She said that I would need to "reconfigure my order" to pay the increased prices that you came out with yesterday.

George, I could understand if this was a matter of me not originally ordering the Technology package and now trying to take advantage of adding it now after the fact. Or if my car had already entered production, (which my Delivery Experience Specialist has confirmed has NOT happened yet). But this is not the case. I can't understand the thought process of not allowing me to upgrade to simply add on the Park Distance Control since my car has NOT yet entered production.

I have already signed the Tesla purchase agreement, and I am fully committed to purchasing the vehicle and have the funds to purchase it. I don't find my request unreasonable to simply upgrade to add on the Park Distance Control. I realize that later you might have an option to add on a retrofit option to add on the Park Distance Control but it will be much more expensive and also it doesn't make sense because my car hasn't yet entered production yet. It would be a win/win situation and make sense for Tesla to add this to my package now before production begins. Maybe there could be a compromise and you could make it available for some extra fee vs. the $500 but I'd appreciate some feedback from you on what the possibilities are short of paying $6,000+ more simply to add on PDC.

I consider myself a very objective and fair person. And from everything I have seen and read about you, I am confident I can say the same about you. If there is some compromise that makes sense for people that are in my situation it would be greatly appreciated and we would continue to have a great feeling about a great company that values their customers more than the almighty dollar.

I'm quite confident there aren't too many people that are in my unique situation. However, I do know they exist out there and from all accounts, we all feel the same exact way about this issue.

The worst thing to me is I was someone that truly believed in your business model vs. the traditional dealership model. I have been singing your praises why Tesla's business model was better vs. the traditional business model. I have even signed various petitions to assist Tesla's cause in Washington DC as well. But the way that I am being treated in this unique situation doesn't leave a good feeling with me.

Your Configurations specialist that called me today even was trying to talk me out of upgrades that I already made and ordered telling me things like, "most Tesla owners wouldn't need these things so it might be a good idea to reconfigure your car to remove these unnecessary items". Quite honestly George, this felt like extreme up-selling to me of a great car that I already configured to get me to pay thousands of dollars to simply add the Park Distance Control. It was a far worse feeling vs. any slimy experience I've had over the past several decades buying cars in a dealership. That perhaps is the saddest thing about this experience.

I hope you can come up with some compromise and I'd appreciate the simple courtesy of an email back about this issue. Time is of the essence due to the fact that my car hasn't yet entered production and I really believe this matter needs some resolution. I want to thank you in advance for your time and attention to this matter.

gttex | 3 August 2013

Please add me to the letter and let me know if you need my VIN. I'm in the exact same situation as you and was expecting delivery 8/19. After i spoke with my specialist this morning, I told my wife how disappointed I was with the way Tesla was handling this situation. Knowing how impressed/excited I had been with the car and the promise of this company, my wife had convinced me that i would be more upset without the parking sensors and had almost won me over to reconfigure and fork over the extra few thousand. I don't understand why TM wouldn't honor our existing pricing and just charge us the extra $500 for a car still in production.

I'm truly shocked and amazed by their decision given all the great praise I've showered on this car to my friends.

I hope we receive a positive response soon.

mclary | 3 August 2013

Instead of writing all of this on the formums why don't you call your delivery specialist to see if these new items can be added to your vehicle while it is still in production. I have been told my car is supposed to roll off the line on 8/5 with a delivery scheduled for 8/13. I would also like to get the parking sensors, fog lights and Michelin tires, but I don't blame Tesla, Elon or GB if my request cannot be accommodated.
I see it as the price for ordering before the announcement if I cannot get them.

earlyretirement | 3 August 2013


Are you even reading any of these posts we took the time and trouble to post about? I HAVE spoken to my delivery specialist. I got confusing emails from him about it today. Read all the posts.

mclary | 3 August 2013

I did read all of the post.

If you don't like your current configuration, then pass on your current order and place an order for a new one with the new prices and options.

Please stop complaining and blaming Tesla.

thranx | 3 August 2013

I would be delighted to add my name, order #, and VIN # to Mr. Thorens' (or anyone else's) letter referencing the parking sensor issue. It should be noted in any such letter that virtually no one is asking for such consideration in re leather, or fog lights, or anything else. It's all about a safety issue costing $5-6,000 more for those of us with orders already confirmed and vehicles in, or about to enter, production.

No one is threatening to cancel their order over this, but the situation takes a shine off the purchase. Does Tesla marketing take into account how many buyers in this position will be telling friends "Yes, great car, great buying experience...except...."

How many word-of-mouth "excepts", at a cost of $500, translate into lost potential sales of $100,000 cars? There will be no charts, no statistics, to show that. Is it worth it to the company?

sgarapat | 3 August 2013

Could any one (existing owners ) contact tesla and clarify this point. Previous owners who purchased service plans, should be able to add these new options for the incremental price only, ex: PDC for 500$. Because the service agreement says hardware upgrades. As these options were not offered at the time of purchase to previous owners, if they could retrofit these options Tesla should only charge the hardware fee($500 for PDC, cold weather $750). Because the service agreement says hardware upgrades, I hope that's what they meant. In future, they should be able to do the same for 4G LTE chip when they include it in the upcoming models.

Please correct me if I am thinking wrong. Also I am not an owner, one of my close buddy was feeling bad that these options were not available when he bought. My understanding is all these new options are retrofittable in the previous models unless there is a redesigned internal structures. I saw some tesla engineers profiles on LinkedIn and few people had mentioned that they worked on integration short range radar systems (PDC) in the Model S. May be they have redesigned some structures, I am not sure.

firerock | 3 August 2013

Please add me to the list regarding adding parking sensors. VIN FP17479

I totally understand if I don't have the sound upgrade and I need to pay for the new price of $2,500 instead of $950. But I already have the tech package and I shouldn't have to reconfigure a new car to receive a new safety feature.

dfu102 | 3 August 2013

You can add me to the letter also. I was excited this morning after finding out the parking sensors I've been waiting for have finally arrived. That was before I found out it will cost me an additional $8k to reconfigure my current car just to get them. I'm very disappointed to say the least.

scmbug | 3 August 2013


Same situation here. Great letter. It sounds like you already sent this, but if you haven't, please add my name to it too. I don't have a VIN yet, but my res # is 756035.

jq5073 | 3 August 2013

I'm res #873753 if it makes any difference.

earlyretirement | 3 August 2013

EXACTLY. Great points so I'm glad you guys/gals agree. I totally agree with you that no one is threatening to cancel their order. I certainly won't and I'm very much looking forward to getting my Model S.

I also think there is a good distinction that this isn't something that is some cosmetic upgrade or something like audio upgrade that would be something that isn't too important. I want it from a safety aspect and I speak from someone that has young kids and also someone that personally knows people that have had accidents from rear ending either a young child or pet.

Also, I think a big distinction is that many of us have NOT even had our cars enter production yet.

I think rather than some of you asking to be added, let your voice be heard and email Mr. George Blankenship at

Bubba2000 | 3 August 2013

I just got my 85P/Pano/Tech Package/Loaded. I want the parking sensors, smart cruise control, etc. All these are safety features and are not that expensive to implement. Toyota offers this stuff for next to nothing price.

There is not point getting worked up about these issues. Unless somebody has money that is rotting, these features are not worth the price. Just got to be careful with parking or starting to move the car. Makes sure no kids, animals are around.

I have so much fun driving the car, I do not care that much. In 3-5 years, Tesla is going to add all kinds of features. Look at the Mercedes Benz S550/2014. Then Tesla will had 500 mile battery, AWD, etc. All good, but what I have is also very good.

Just my opinion.

mclary | 3 August 2013

+1 Bubba2000

jason | 3 August 2013

I spent a good part of the morning on Saturday exchanging emails with Jerome on this exact item. I also spent time on with a product specialist -- and ALMOST removed some extras from the car to get the price to match my current finance and cash plan for buying the car... luckily my wife convinced me to stay the course with my current model. I also got bad news that my delivery date was pushed a week. I feel like I've aired my concern with Jerome, but feel free to add me to the signature line.

Perhaps Monday different thinking will emerge.

pdx4s | 3 August 2013


pls. add myself to the list, I suggested a petition to Tesla earlier today. VIN#17844, P85, finalized 7/3, delivery expected 9/16, planned to go into production 8/26.

From phone discussions with Palo Alto CS folks this morning, they have a list of people who called for the exact same issue/situation, they added me to the list and in an hour an OEA (Ownership Experience Advocate) emailed me that there will be a clarification of the retrofit details in the next weeks, replied that I want to add the "retrofit" as part of the assembly steps and not having to bring the car back to a service center to install them as my time is valuable too.

My opinion is that they expected this reaction, the fact that the new options didn't showed up on the web yesterday as expected makes me feel they knew its coming and that there will be a positive reaction from TMM to this.

By the way I think this should be applied to the fog lights too, folks complained about the disappearing of them back in the spring. I personally asked about them when I was in the local TM show room back in May and was reassured by the sales folks that it is standard with the Performance.

rfriess | 3 August 2013

Please add me to the signature list.


CoreyM | 3 August 2013

I also sent an email, although I sent it to Jerome Guillen (or at least I hope, based on what I'm guessing his email address is).


Hi Jerome-

I’ve been looking at buying a Model S for a long time and on July 31, I placed my order (RN899388) and entered my 14-day confirmation window where I can “make as many changes to [my] Model S design as [I] like.”

So, when I woke up this morning, I saw that there are now new options, including one that I want to add: parking sensors. But when I logged into My Tesla, I am not allowed to add any new options. So, I called Inside Sales and was told that I can either a) keep my existing configuration without parking sensors; or, b) get parking sensors, but re-price all the other options under the new pricing structure.

I didn’t get angry with the individual on the phone, because he was just communicating the policy that I’m sure he was told to. This doesn’t mean, however, that I’m not extremely disappointed with how Tesla is handling this. Everything I’d heard was about how Tesla was supposed to be different from all the automakers, but as I finally make the transition from observer/shareholder to actual customer and Model S owner it sure doesn’t feel like it.

Let’s pretend you go to a clothing store to shop for a new suit. You spend the time finding the perfect one for you with a price tag of $1,000, and you go to the cash register to check out. The sales person then says, “Oh, we actually have a brand new tie that’s $100 and it just became available today.” But when you say that you’d like to buy it, they tell you that if you want it, they’ll need to charge you $1,200 for the suit because you want the tie. If that store is customer service-oriented, then it makes no sense. It’s the same suit that you agreed to buy at $1,000. They priced the tie at $100. Why should you have to pay more on the suit just to get the tie at the price they’re offering it for?

Am I threatening to cancel my order? No. But for what I was hoping was going to be a long-term relationship, it’s certainly getting off on the wrong foot, and the buying process will leave a bitter taste in my mouth.

My car isn’t in production yet. I agreed to a price when I put my deposit down. Tesla made a new option available for $500. I haven’t confirmed my order and am supposed to be able to make as many design changes as I want until August 13--yet I can’t add the option for $500 (as it’s priced to anyone placing an order today) without Tesla going back against our agreed pricing on the other options. This means that the $500 parking sensors would actually cost me an extra $5,400 to get the exact same configuration + parking sensors.

I’m not asking for a retrofit. I’m not asking for a car to go back on the production line. All I’m asking is that I can add a $500 option to a car that hasn’t entered production while still honoring the price of all the other options that we agreed to when I made my deposit.

I gained a lot of respect for you and Tesla after hearing you speak at TESLIVE. Unfortunately, seeing how these new options and price changes are being handled is making me lose some of it—although I still hold out hope that Tesla does the right thing in the end, which seems to be the track record.

Regardless, I still look forward to owning what I expect to be the best car I’ve ever owned, and I appreciate your listening to customer feedback.

earlyretirement | 3 August 2013


Yeah, the girl that I spoke to that called me sounded like she was getting beat up all day about this. I was firm but polite with her but I stressed to her that this did NOT make any sense. She did mention that several other people she spoke to complained about it.

But then she went into a diatribe about it being wise for me to remove options that I originally ordered so I could afford the $7,000 PDC. LOL.

She didn't know much about retrofit options but I asked her if there was some list to get on and she said she would take my information but didn't seem to know much about it.

I know this is a VERY basic way of looking at this but I look at it this way to really dumb it down. You are going to cater an event and you order a bunch of expensive pizzas. And when you originally order it, they don't stock fennel sausage. Then several weeks before the catered event, you see online that this restaurant now offers fennel sausage for an extra fee. So you call up the restaurant and tell them that you see it's now available and you'd like to add on the sausage and more than willing to pay the same price advertised on their website for the sausage.

But then they tell you that although they haven't even started making the pizzas, they are selling pizzas with sausage for a fee, they will only allow you to order it if you cancel the entire order and reorder adding in the sausage costing much more than just adding on the advertised sausage. Sure, they might have raised the price of pizzas the day before but adding in just the "sausage" won't cost them anymore and I'm still willing to pay for it. That's all I'm saying.

I realize this is a REALLY dumbed down version of it but in many ways it's very similar. It would be different if they already started making the pizzas but that is far from the case.

tobi_ger | 3 August 2013

It'll always be more expensive when adding a sausage where it wasn't supposed to be. ;-)

redders | 3 August 2013

What makes you think you are so special? 15000(?) people have bought the Tesla already and will pay extra if they want the sensors. If you really want them, start your order again. Tesla are giving you that option.

You knew what you were ordering when you ordered it. Follow through on the order or start again at the new price.

ThorensP | 3 August 2013


"I think rather than some of you asking to be added, let your voice be heard and email Mr. George Blankenship at"

+1 Let our voices be heard. Send your emails.

earlyretirement | 3 August 2013


What makes me so special? Because I'm a valued Tesla customer. ANY Tesla customer should be treated valuably. Those 15,000 people that already ordered a Tesla Model S are also very valuable and if they were in the middle of an order for a car that has NOT gone into production then all 15,000 customers should also expect to be able to add it. But that is far from the case.

You are clouding the situation, IMHO, when you bring in people that already ordered the car. What makes some of our situations special is that our cars have NOT yet gone into production yet (confirmed by Tesla).

I always believe in life to be completely objective and I don't find what some of us are asking is unreasonable. Again, the biggest separator here is for people whose car hasn't yet entered production.

And I'd honestly agree to some "retrofit" fee even if it's above the $500 fee. I just don't believe it's ethical, or fair or even makes good business sense to ask people to do their order again just to add on the PDC.

I think it's also ok for us to agree to disagree on this point. I simply believe in business there is the right way to do things and there is a wrong way of doing things and I can't objectively say Tesla in this instance is doing the right thing.

TeslaEV | 3 August 2013


Honestly, this is why Tesla or Elon or George should have announced it in advanced of any changes and stating their policies rather than just changing the website without any notice. That is how they prevented any misunderstanding in Dec 2012 because they announced the price change well in advanced.

The current orders should be honored and given the option to add. It's not great service for the customers that are in between with the production and options. All it takes is communication! I haven't met a single Tesla owner who wasn't understanding of these kinds of situations but communication is everything in these types of cases.

As Bubba2000 mentioned, Toyota has most things standard albeit a higher starting price but that's why it is simpler and easier to understand a Toyota than a Ford or GM car.

If they're going to add an option they should just add that one option and keep the same package. And if a price increase is needed they should announce it in advance like last year so that people who are already committed can get their car the way they were promised. I hope they respond to your letter. It would be uncharacteristic of them if they didn't.

earlyretirement | 3 August 2013

@ TeslaEV,

I SO agree with you that good communications is key. You know internal communications isn't good when the Delivery Experience Specialists don't really know how things will be. That's a tell tale sign to me.

justineet | 3 August 2013

With the flexible option now, in a way you can get a the exact version of MODEL S you want for cheaper price than before though there is overall price increase per option. You are not forced to buy options you don't really want as before that probably ended up costing you more than the current set up. U have more flexibility with choosing options now. That can translate into cheaper car for many.

nonchalance | 3 August 2013

Thinking of getting a model S, but something about this recent incident seems off. I would imagine that the purchase agreement with Tesla locks in the cost and features (which would be important, as I am thinking of getting a low-interest-rate loan at the local credit union). Is that not the case? The entire situation seems strange ...

Xerogas | 3 August 2013


Yes, it is true that "the purchase agreement with Tesla locks in the cost and features". I don't think anyone is claiming otherwise.

The point of this thread is that people have already locked in an order, but some new options (parking sensors, etc.) have become available *after* they locked in their order. They are rightfully upset that adding a new $500 feature to their locked-in order forces them to re-order the entire car at a much higher price.

Elon has done the right thing in the past, when mistakes have been made. I'm hoping he will do the right thing this time, too.

nonchalance | 4 August 2013

@Xerogas ah yeah that seems lame, especially if the cars haven't hit the production line yet (upon re-reading, I see that's what happened to quite a few people). Strictly speaking, is the parking sensor needed? I didn't try parking in my test drive, but it didn't seem any harder than any other sedan ...

TeslaEV | 4 August 2013

@earlyretirement Agreed. It's really bad when the upper management goes off on its own. It's a head without the body. Especially with major changes, it should be a company wide notice before it hits the public since it is their jobs to specialize in the delivery process, hence their job title. They need a hard look at their direct sales model and why they are doing it. We have to talk about prices??? This is what I hated about dealerships.

@justineet I agree that you have a more flexible choice but people who got what they wanted configured exactly the same options as before and came out with several thousand dollars more even if those people had delivery dates in the next week or five months ago. I agree with you that you can get exactly what you want. But the issue that many Tesla customers are having are the people who are stuck in between. Some already did ALL their paperwork just days before the changes. If the price changes by several thousand, their finance deals are going to be affected dramatically. And if they have to pay more for the exact same thing that doesn't make sense since they never communicated this. Some people just want one of the new options(PDC) and they have to pay 5k more. Also, DS are giving conflicting information above all. If they had laid out everything a few weeks back and how they will deal with the people in between then this would have been avoided. This isn't just about the price but a matter of principle and customer service. Giving people the option to add the PDC or some other minor new option should be a long term courtesy for the "early adopters" Why? Because Model S owners go out and advertise the very car they bought. They also promised a much superior customer service experience than a dealer and this situation doesn't showcase it.

CheckeredFlag | 4 August 2013

My order went in last week. If I redesign with same options and add the $500 parking sensor, I would have to pay an additional $9,350. My existing reservation #914983 would go from $110,220 to $119,570. Even worse, I actually thought parking sensors were included in my original reservation. Wow, I was shocked! First glitch in an otherwise pristine buying experience. I really want parking sensors, but for $9k, I could just hire a full-time parking assistant who yells when I'm too close to the car in front of me.

justineet | 4 August 2013

@TeslaEV....for anyone who has placed an order prior to the new pricing their prices or features are not affected. Only if they want to add a new feature their prices would be affected. Now I do understand some of the arguments for those have placed orders but have not received their cars yet perhaps they should be able to get new features w/o increasing the prices for options they have already ordered. Perhaps that can be accommodated. But I don't think that is as simple process as many people think. For one thing, the cars are at different stages of productions. That could mean major costly reworks depending on the new options requested. Second, we don't know how many orders Tesla has in their books currently. It could be multiple 10s of thousands....that would mean a big hit financially for Tesla.