Just saw this online:
I posted a topic about a Tesla Supercar a few months back and thought it would be a really good idea for the company's brand.
When you ask most people about Tesla they don't know anything about the company, certainly outside of the USA anyway.
However if you ask the average person if they have ever heard of Bugatti many will reply "Yes they make the fastest car on the road, right?"
Therefore I think Tesla should produce a car that beats the Bugatti in the 0-60 mph or 0-100 mph categories. We all know this is the real thrill in a Supercar, as how often does one do 250+mph (or even 150+ mph) without running the risk of being thrown in jail!
I suggested producing a special edition roadster (this would be faster and less expensive than designing a whole new car) and most tech savvy people here on the forum agreed that it could be possible to do this with modified aerodynamics, a more powerful motor, reinforced chassis, and using the new model S battery cells for an upgraded roadster pack. The Roadster "Supersport" perhaps?
Because people always seem to know what is the fastest thing out there on the market.
If Tesla were to do this the car would be splashed all over the front of every car magazine out there (and who doesn't glance at the cover of those, or stop to read an article or two, when passing by?)
The brand exposure for Tesla would be huge.
Little boys would take down their Ferrari posters and put up a Tesla one because everyone would now know that Tesla makes the fastest car out there.
More importantly however it would let the world know that electric cars are the fastest accelerating cars on the planet...bar-none.
I think for the EV industry as a whole an electric Supercar that out accelerates the fastest gas guzzler on the market would serve as a massive psychological jolt for the world to finally wake up to the potential of the electric car!
And here's the best part...I think Tesla could build this special edition roadster for a fraction of the price of a Bugatti (currently starting at $1.7 million!)
What would the automotive world say if Tesla could make a Bugatti beater for 1/5 of the price or lower!?
Might also be a nice little money maker for Tesla as well...but it's the brand exposure for Tesla and EV's that would pay off big here.
I think Tesla needs this kind of exposure to get their name out there as the world's pinnacle electric car manufacturer. They need to do this if they want their name to survive long term because let's face it, if the big auto makers want to get serious about electric cars they could produce cheaper vehicles that people would be more likely to buy, as they will tend to trust big brand names like "Toyota, Nissan, etc." They know that these companies are likely to still be around for the next 10-15 years over the life of their vehicle so that spare parts, etc will be readily available. This is something people will be apprehensive about when looking at buying a Tesla - it's a new brand that might not make it.
However as I said by making the worlds fastest car and getting the Tesla name on the tips of everybody's tongues, that fear of an unknown brand will quickly fade away.
Telsa need not build a huge amount of these "supersports" either...Bugatti only makes a hundred or so cars every year. Just enough to take the title of fastest accelerating production vehicle will be enough.
I'm with Elon...Tesla should build an electric Supercar but the Roadster is so close to that already...just up the specs...do it now...save a ton of money...and reap the brand awareness much more quickly!