"One auto maker’s scandal is another’s gain."
(One story I liked from the article, especially the last paragraph):
Douglas Surber, who lives near Tesla headquarters in Orinda, Calif., was also among the first wave of customers to put down a Model 3 deposit. Surber, 58, works in software and owns a 2013 Model S and a 2009 Jetta TDI. “When the Model 3 comes out, that’s what I’m going to want,” he says about replacing his diesel car.
Despite the enthusiasm surrounding the rollout of the Model 3, there are still a number of uncertainties surrounding the car, including whether it will be delivered on schedule and what the final product details will look like, Edmunds’ Caldwell says. However, the deposits are refundable, leaving prospective customers with little risk. “The worst that can happen is that it comes out, you don’t like it, and you buy something else,” she says.
Tesla has had its own set of reputational problems to deal with, earning the attention of the National Highway Traffic Safety Administration for problems with the Model S suspension and its Autopilotsemiautonomous driving feature — which was involved in a fatal Model S crash in May. “Today’s automobile is a very complex machine,” says KBB’s Harley. “If you’re an auto maker, you have to cross your ‘Ts’ and dot your ‘Is.’ It isn’t a pleasant environment to be an auto maker.” Tesla didn't respond to a request for comment.
However, the negative press hasn’t deterred prospective Model 3 buyers. “There’s absolutely no comparison between corporate-wide fraud and disagreements about whether Autopilot issues should have been reported,” Darling says. “I love value, and Teslas are profound value.”