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Countdown to Design Studio Opening!

Countdown to Design Studio Opening!

With 20 days now left in "This Winter", and TM's tab button statement of opening the remaining stations of the Design Studio "This Winter", I predict there are 20 days to go before the remainder of the studio opens.

Brad Holt | March 13, 2012

They do indeed! They stay surprisingly active on there too. Not terribly responsive to comments, but they do feed lots of info! :)

Brian H | March 14, 2012

I'm in Canada, and found the Options, Specs, and Design Studio just fine. No changes/updates that I noticed.

adstein | March 14, 2012

Spoke with someone at headquarters, call to ny store was redirected, and she indicated that the design studio was about 1 month away and that only the Santana store was getting the in store studio at this point. She also seemed surprised that I had not received the email about the Santana showing since I am a signature res.

Quite dissappointing.

Larry Chanin | March 14, 2012

Spoke with someone at headquarters, call to ny store was redirected, and she indicated that the design studio was about 1 month away and that only the Santana store was getting the in store studio at this point. - adstein

Thanks for the information.

However, the answer doesn't make a lot of sense since Tesla still continues to post that the Design Studio will be available this winter. If they know now it will not be generally available for more than another month, waiting to the last minute and then springing this on reservation holders is not going to sit well. Perhaps there was some sort of miscommunication.

Larry

stephen.kamichik | March 14, 2012

I was also told by TM that the design studio is under construction and it won't be ready for four to six weeks.

BruceR | March 14, 2012

Don't believe everything you read or hear on the internet or from customer service reps. Part of the customer rep job is controlling expectations.
And especially don't believe what I write! ;-)

adstein | March 15, 2012

@Larry

The rep specifically said that the web designers have been working hard but it will be another month before ithe design studio goes up on the web. Hopefully she was wrong but that is what she said.

I have since confirmed that the NY store is installing the final display including leather and interior samples this week which contradicts what she said, that it would be a few weeks for that as well.

mlascano | March 15, 2012

I plan to visit the DC store this weekend so I contacted the store manager about the Design Studio and this an excerpt of his reply (Wed 3/14):

"...our new design studio area is currently under construction. We have a couple of large holes in our wall this morning, so I’m not sure if it will be up and running by the time of your visit, but fingers are crossed that it will be."

So DC store Design Studio should be up and running soon.

ThomasN | March 15, 2012

Bellevue said they will be getting a different car next week, as well as a revamped display

Larry Chanin | March 15, 2012

The rep specifically said that the web designers have been working hard but it will be another month before ithe design studio goes up on the web. Hopefully she was wrong but that is what she said.

I have since confirmed that the NY store is installing the final display including leather and interior samples this week which contradicts what she said, that it would be a few weeks for that as well. - adstein

I plan to visit the DC store this weekend so I contacted the store manager about the Design Studio and this an excerpt of his reply (Wed 3/14):

"...our new design studio area is currently under construction. We have a couple of large holes in our wall this morning, so I’m not sure if it will be up and running by the time of your visit, but fingers are crossed that it will be."

So DC store Design Studio should be up and running soon. -mlascano

Perhaps the new Design Studio will only be available at stores in in a few days, and it will take an extra month or so to shake it down for general use via the Internet.

Larry

jordanthompson | March 15, 2012

I have a feeling we may see some changes today or tomorrow...

wbrown01 | March 15, 2012

The Design Studio will be here Friday....

wbrown01 | March 15, 2012

We are less than 24 hours away

Crow | March 15, 2012

There are some in-store pics up on the TMC website of the design studio in Santana Row and Menlo Park.

BYT | March 15, 2012

@Kroneal, I would rather hit up the Menlo Park location (it's closer and less busy). Where did you read or see that information about that store specifically please?

Volker.Berlin | March 15, 2012

I should add... I saw a new version of the design studio at the Geneva Motor Show. It seemed to be a stand-alone version of the online design studio with one more view -- interior! But that single interior view, which allowed to apply different seat cover and accent options, was carefully tailored not to show the "open center storage space". I think they are still hiding something from us.

BYT | March 16, 2012

THANKS!

discoducky | March 16, 2012

Could someone post the VIN's of each car please? This will be a great indicator of how many have been built so far.

jordanthompson | March 17, 2012

So much for my sources! Perhaps I should stop believing in the mayan calendar end of the world theories too ;-P

Brian H | March 17, 2012

Disco;
Smart! Remember all the obsessive VIN tracking when the Roadsters first started to come out? Heh.

The Froq | March 17, 2012

Nr 43 and 44...there are some pictures of the Vin ......somewhere....

discoducky | March 17, 2012

VIN pis here: Google+ Photo Album of Model S "four signatures" and Model X Design Prototype (247 images

https://plus.google.com/photos/117433471618932049710/albums/572080445134...

Brian H | March 18, 2012

Disco;
Quite a gallery! Can't figger some of the close-ups, tho'...
E.g. -- where are the VIN tags located?

The 21" wheels make it look like the tires are deflated, it sits so low, in some of the shots!

discoducky | March 18, 2012

Sorry, those are not my pic's (I should have credited the amazing Engle in the post). Here is the thread he started on TMC: http://www.teslamotorsclub.com/showthread.php/7834-Model-S-Weekend-at-Sa...

Engle's pics are the only ones to show the VIN's so far that I have seen but I assume they are in the same spot as on VIN00023 in Bellevue (Driver side dash just inside the windshield)

Brian H | March 19, 2012

So, where are the VIN 24-42? Test cars?

ThomasN | March 19, 2012

I'm sure that I'm not the only one thinking that today is the last day of winter.

EdG | March 19, 2012

So, what does the phrase "coming this winter" mean to you on the first day of Spring? December 2012?

discoducky | March 19, 2012

I can't imagine TM calling any sig holders without first opening up the full design studio *and* giving them at least a few days to figure out exactly what they want. So, I'm guessing that it should be open within the next few weeks *if* TM is to stay on track to delivering the first sig holder car in July.

I was hoping the design studio would be open in March and thus TM could deliver in June. But if TM opens it in April then deliveries won't start until July (which is inline with Elon's statements).

So, in theory, the design studio could open as late as April 30th with deliveries starting on July 31st. This is the full amount of buffer they have in their communicated general schedule.

I don't expect TM to use all of it, I hope that it opens sooner rather than later, but it's my biggest concern that TM rushes this part of the process so I'd want them to know that they should ensure that they have lots of eyes on the prize and hear every employee that has an opinion before flipping the switch.

Brian H | March 19, 2012

Remember there are cars before the Sig series. Supposedly, all the Founders have had their final choices recorded. Could be some surprises on delivery dates ...

stephen.kamichik | March 19, 2012

TM should change "coming this winter" to "coming next winter".

prash.saka | March 19, 2012

+1 stephen, but for the funny quotient :)

By the way, you know that next winter will always be "next" winter. Which means, it will never come as we will be waiting for next, then next, then next, ... winter and it will never become "this" winter.

BruceR | March 19, 2012

SPRING EQUINOX

March 20, 1:14 A.M. EDT

...............

blurry_eyed | March 19, 2012

I went to the Bellevue Square store today (Monday March 19th) and the design studio is updated on the touchscreen there. You can select the different interiors to see what they look like. I would suspect the other stores around the country also have their touch screens updated to show the interior design studio.

You can select the interior color and the accent finishes and also see what the Signature Performance version exterior looks like with the carbon fiber accents.

Brian H | March 20, 2012

stephen;
coming last winter?
;p

Ron5 | March 20, 2012

Going to the design studio now on the web still shows "coming next winter." TM should be embarrassed, not only because they missed their promise, but because they left it up there to look like a rinky-dink website. This sort of oversight is not one you should see from a public company.

foto | March 20, 2012

I had been hoping that Tesla would surprise us all this morning by updating the design studio late last night (official end of 2011 winter). As much as I believe that TM is doing a lot at the moment to meet deadlines, a promise is a promise and they should know that people take them seriously for their words. I just hope we'll not be shocked as we continue to drool with expectations of other things that SEEM important to us.

ManuVince | March 20, 2012

over promise, under deliver....

Liz G | March 20, 2012

Looks like the design studio has been updated at a number of the store. The Lone Tree store outside of Denver has it and I think the reps at the Menlo Park store said it was updated there as well.

I'm just shocked they would roll it out to the stores but not the web. I know it's very frustrsting for those of us not close to a store.

BYT | March 20, 2012

The Web Designers are busy fixing and getting the online design studio right. I noticed late last night the site was down for a while and my guess was they were testing another version of it. I assume it failed and it's back to the drawing board to get it right. The "Coming this Winter" tag is an oversight but imagine it will just disappear and be replaced with the design studio instead and soon. Soon meaning, after they get it right.

mwu | March 20, 2012

Hmm... There are such things as test and staging environments for web sites... Shouldn't ever push updates to production only to have to roll them back due to something not working. Test it until it's right in dev, push to test, let QA pound it, push to staging let prod. mgmt & marketing pound on it, push to production (or some variation thereof). Production pushes should only occur when the team is positive everything is perfect.

Personally, I also stipulate prod pushes should never happen fri-sun, or after 3pm on a weekday. I don't want myself or any of my devs being called after hours or on weekends if it can be avoided.

prash.saka | March 20, 2012

One idea can be that of a soft launch. Or, in other words, Beta testing.

Tesla can ask some of us to "play" around with the Design Studio. Of course, informing us that this is still Beta and hence, there could be unexpected bugs. This way, some of us can get lucky to have their hands on the product and Tesla can get some very important advance feedback.

Or, it could make matters worse, as there are too many folks working on an incomplete product. Oh well, I had to chime in.

~ Prash.

Volker.Berlin | March 20, 2012

I assume Tesla is a burnt child wrt to offering us anything "beta".

They released an "Alpha" model, explicitly earmarked as such, and what do we do? Start a discussion about the nose cone (while the primary point of the alpha was to build just the first version of the Model S from the ground up, instead of modding an existing car as was done for the prototype).

They released a "Beta" model, clearly labeled as such, and offered us rides, and what did we do? Start a discussion about leather color and center console storage (while the primary purpose of the beta models was to demonstrate that the Model S actually drives, and will meet or exceed expectations wrt to handling and performance).

I don't blame Tesla if they switch mode at some point and stop showing us anything not 100% finished.

steven.maes | March 20, 2012

Volker, I agree.

Volker.Berlin | March 20, 2012

I'd go even further: Assuming Tesla has a center console option ready, including cup holders and everything, it is probably wise not to reveal it just now. The discussions wouldn't stop anyway, we would surely find something else to nit-pick to death. By holding back what they might have in store as a center storage solution, Tesla keeps the forums busy with essentially irrelevant topics and can focus on getting the rest of the car done. Am I in a cynical mood today...? ;-)

prash.saka | March 20, 2012

@Volker, I can certainly understand your point. More than that, I am grateful for your involvement in these forums and your thorough opinions.

If I may and if I were a manager/architect of any product, then these inputs are very valuable to me. I'd rather know about what my future customers think that about my product as early as I can. This will give me information on how to go about creating my product. Yes, sometimes, it is too much information or too late in the process. In those cases, I, as an architect, can draw the line on what to offer and when.

The other side of the picture is, the fact that we start talking about the nose or the leather means that the biggest leap of faith that Tesla took, the battery, is excellent and none has any qualms about it. In fact, the discussions here have been mostly positive. Some of them very inquiries (performance tires, blind spot indicator, rear seat shoulder room, etc.). So, Tesla did hit a home-run with the biggest aspect of Model S.

If we are complaining about center console or leather interior, then that is because we feel they are important to us. There is nothing wrong in letting our needs/wants know. I mean, we are not getting it for free; we are paying quite a bit in terms or money and time for the vehicle.

Yes, no other car companies do provide public access to Alpha or Beta. And since Tesla did this, it is fair to provide them our honest opinions. If we offer only praises of the aspects we like and not speak up about things that aren't quite up to the mark, we are doing Tesla a disservice. We are not cursing anyone or wishing them failure, we are being constructive (in most cases) about what we have to say. The good thing for Tesla is that, in spite of all the reservations, so many of us are still sticking around with our decisions (I, too, and holding back from switching to Leaf). What happens when all the uber-enthusiastic supporters all have our Model S's, and Telsa has to compete with the "general" public, who can't be as forgiving as we are?

Finally, customers may not know what they want may be applicable. But, it can't be applicable all the time. The iPhone may have succeeded beyond anything else even though, before its launch, no one wanted a phone with just two buttons. But, there are so many products that sunk without a trace (webvan, iridium, etc.). In all these cases, the notion of the higher-ups at these companies was "The customers do not know what they want". Now, where are they? In the history books drubbed as disasters.

~ Prash.

Mycroft | March 20, 2012

So what are you saying Volker? That we say nothing about the dog's nose? That we say nothing about the complete lack of interior storage? Just because they're alpha or beta?

If so, then we're more likely to get exactly what we asked for. Nothing.

Even though they're alphas or betas, our input *should* be valuable for the design team.

That said, if you "need" a tactile keyboard on your phone, you don't buy an iPhone. If you really need a specific app from the app store, then perhaps you put up with the lack of a keyboard and buy the iPhone. -> Model S

brianman | March 20, 2012

Regarding Design Studio in the stores...

Ok, suppose Tesla got a pass on "Winter" for releasing it in the stores but not yet the web.

My understanding is that the PACKAGES and OPTIONS sections still say "coming this winter" even in the stores.

So even in the stores they didn't fulfill the timetable.

Volker.Berlin | March 20, 2012

Tesla values our input, there can be no doubt. And I'm not saying we should shut up, I am far too vocal myself for that. I guess I'm just getting tired of repetitive discussions, and I can imagine the same happening to Tesla.

Just assume for a second that they themselves are not satisfied with the nose or center storage or whatever. They know it and they are working on it. There is a point of diminishing returns to input from the forum, and wrt to nose cones, center storage and leather color, that has been reached looong time ago (just my opinion).

For a couple of years, I was moonlighting for my company as a trainer to introduce our software at different companies. I learned a lot from those occasions, and the product matured. After a dozen or so trainings however, the feedback from the users did not contain any more news for me. There were still some issues, we knew about them, and we had made a decision to fix them later or not to open that can for good reasons. Of course feedback did not stop, but it was no longer as valuable as early on. How does this relate to Tesla? Go figure...

Even if Tesla would improve communication and tell us that they are working on it (well, they did, didn't they?) -- discussions won't stop. While we are waiting for our cars, discussions will carry on, if only to kill the time. Thinking that our discussions should evoke an immediate response from Tesla, and then the discussions would stop, is fundamentally flawed IMO. If they take the time and don't mind the distraction to directly respond to our comments, more comments will come and will in turn require direct response from Tesla. Either they have some cheap marketing guy responding to the forum, in which case the answers would be unsatisfying at best and plane wrong in the worst case. Or they have somebody "in the know" responding to our concerns... well, those guys have crunch time now and I don't mind if the forum is not their top priority.

Volker.Berlin | March 20, 2012

plane -> plain, edit feature anyone?

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