Will Tesla Motors give incentives to existing owners of Tesla Model S who convince other people to buy a Tesla Model S as well?

Will Tesla Motors give incentives to existing owners of Tesla Model S who convince other people to buy a Tesla Model S as well?

At the shareholder meeting on June 4th, 2013 during Q&A a Chinese looking guy simply asked for it. His proposal was one year free service for every Tesla Model S that he sells to other people.

Will this really happen?

Might this be the solution for the current situation in Texas and North Carolina?

ajamison | June 7, 2013

Elon has mentioned even in that meeting that he agreed some incentive needed to be initiated, however I would not expect it anytime in the next few months from what he said in the meeting it appears he will be super busy until Fall (just extrapolating from what he said he did not actually say he would be busy till fall)

GeirT | June 7, 2013

Sweet deal for us if it is implemented. But if I was TM I wouldn't touch the idea with a pole. Imagine the proof of influence and all the administrative mess. I would be happy to be part of it, but if I should give professional advise to Elon, it would be to stay away. By the way, the car sells itself. So why bother?

Carefree | June 7, 2013

Do we really need this? I don't expect Tesla to give me any incentives to promote the most awesome car ever. Not everything should be about money.

J.T. | June 7, 2013

Brian H made an excellent point in a similar thread. With incentives in place the motives of proselytising owners would come into question.

jat | June 7, 2013

@GeirT - I don't think it would be hard. Referral bonuses for hiring is done simply -- the applicant lists a referrer on their application, and that person gets the bonus when they are hired. Likewise, put the referrer on the car order form (name or maybe some ID#), and if the order is completed that person gets the bonus.

I don't really see it as necessary though -- does Apple pay any of their proselytizers for convincing someone to buy an iDevice? Besides, the car sells itself.

Benz | June 7, 2013

The car sells itself indeed, just because it's the best car ever made. But that's not the point.

The point is that there are a great many people who still have never heard about Tesla Motors or the Tesla Model S. The point is that these people should be told about Tesla Motors or the Tesla Model S. The point is to enlight these people. Speak to them, show them your Tesla Model S, let them do a test drive. All this takes time to do.

And the incentive should not be high. I think that $100 for each Tesla Model S that gets bought by a new customer should be just fine. And Tesla Motors will be very glad every time a new customer orders a new Tesla Model S. Actually $100 is very little when you compare it to $100,000 it's 1/10th of 1%!!!

I think this could work out well.

Brian H | June 7, 2013

Yeah, I think it would reduce credibility immensely.

Tom A | June 7, 2013

A number of businesses have referral programs, from online trading services to apartments. It wouldn't be difficult for Tesla to add a field during configuration to include a name and, perhaps VIN#, of the person that referred them. It should apply to Roadster owners, as well.

A related question: is there/will there be discounts for existing owners? I'm pretty sure there is/was a discount for the Model S if you are a Roadster owner. Are there discounts for Tesla owners to buy another Tesla, even if it's another of the same model?

I doubt that brand loyalty will be a problem, but who doesn't like a discount for coming back?

ORWA | June 7, 2013

The person that asked the question about receiving an incentive during the Shareholders meeting told Elon he had a suggestion about compensation. Elon asked him what he would do. Answer: Give the referrer a free year of service.

rch1708 | June 7, 2013

I think that owners already have an incentive, namely to ensure the longer term success of Tesla and thereby the resale value of their cars. When my MS arrives I shall be encouraging everyone I can to buy one, not least to preserve my own investment. (But also out of a desire to show the damned thing off!)

Brian H | June 7, 2013

And a lifetime supply of Tesla T-shirts. ;)

J.T. | June 7, 2013

Tesla time, the amount of time spent showing, explaining, "selling", bragging is a perk, not a chore.

portia | June 7, 2013

+1 rch1708, jtodtman

I agree, no materiall incentive is necessary, other than a successful Tesla.
oh, maybe a thank you card signed by Elon! but even that won't scale. will you be happy with a preprinted one?

hsadler | June 7, 2013

Incentives are created for products that are having trouble selling.

Do we see that with Tesla?

carlk | June 7, 2013

I like the T-shirt idea.

jbunn | June 7, 2013

No reason to bother when you have a waiting list. Car sells itself. Last thing we need are thousands of untrained car "salesmen" trying to talk buddies into buying one so they can get a t-shirt. Ugh.

What to make money moving cars? Get a job at the factory and start bolting on parts.

stevenmaifert | June 7, 2013

Well, let's see... who's the Chairman of the Board at Solar City? Oh yea, the same guy who's Chairman of the Board at Tesla Motors. Does Solar City have a referral program? Yup!

I host a Solar Party. Solar City brings the wine and cheese and a presenter. They provide the invitations that I send to friends and neighbors. If anyone who attends the party eventually signs a contract, I get a cool $400. Pretty painless. There's no reason a similar model couldn't work for Tesla, except they bring the quiet whine of the coolest EV on the planet, instead of the other kind.

Benz | June 7, 2013

Well, if they do such a thing at Solar City, then why could something similar not be organised with Tesla Motors?

GeekEV | June 7, 2013

I don't mind Teslafying for free, but a referral bonus would be nice. Make it a soft-cost rather than hard cash. Credit towards goods and services. The cost to Tesla would be pennies on the dollar. For the number of cars I've probably helped sell, I'd be tickled pink if I could get a center console for free. As for administration, why does it have to be difficult? Just have the person ordering give your name or email or something. If they don't, no credit for you...

AmpedRealtor | June 30, 2013

Give me one free annual service for each customer I refer. How about that?

defmonk | June 30, 2013

Geez. I've sold at least two (working on three). Seeing the Tesla grin spread is enough satisfaction in itself.

TikiMan | June 30, 2013

If they do decide to do that, can I retroactively pickup my residual for a free P85+?

HenryT2 | June 30, 2013

Cash incentives for referrals will call the referrer's credibility into question. So will big value incentives.

I wouldn't mind a jacket. I'll continue doing it for free, but the jacket would be a nice thank you. Maybe a special limited edition jacket for referrers? A SIGNATURE jacket???

And maybe, for 10 referrals, a special gift of some sort - like a gold key fob.

paultysonl85 | January 17, 2015

The SolarCity incentive plan has changed. It is now called the Independent SolarCity Ambassador program and is a multi level marketing deal. You get $250 for referrals that end up signing up as customers with SolarCity. You should then sign up that customer as an ambassador. When that ambassador under you gets a referral that ends up being a customer you will make $100 residual from that. It goes down one more level for $50 of residual. The link to sign up is below (it is FREE and a personalized Web page is included as well as marketing materials such as flyers.) Everything is done through the mysolarcity app. Pretty much anyone can be an ambassador (think your college aged son who wants to make money passing out flyers).

Chunky Jr. | January 17, 2015

Since many Model S owners, such as myself, also own Tesla stock, the incentive is an increase in the value of TSLA.

AmpedRealtor | January 17, 2015

The incentive is one less ICE on the road to make the air that we breathe toxic. That should be reward enough!

ILOVEMYTESLA | January 17, 2015

Free software and paid hardware upgrade!

amodaff | January 17, 2015

OP wrote:"a Chinese looking guy"Puhleez!Would we write "a black looking guy" or "an Hispanic looking guy?"

Burt Court | January 18, 2015

I'd joyfully sell Tesla's for 1%, even tho way below my normal minimum wage. But its more fun. Bet I've let more couples drive my new P-85D than the mall sales office. But I'm shooting myself in the foot, as soon as I get iced in a Tesla Supercharger I know I've gone too far.
old geezer

Brian H | January 18, 2015

ICEing requires an ICE using the spot. It is not a synonym for being blocked. ICEing has nothing to do with icing.

Burt Court | January 18, 2015

You're right, Brian, wrong expression. What will it be called when all the Tesla Superchargers are filled with Teslas and there is a line waiting?
old (hope my grammar is right) burt
Teslas, Tesla's or Teslea

TaoJones | January 19, 2015


Not to be confused with all things Tesla.


Meanwhile, back at the ranch, I'd happily accept the addition of a single share of TSLA for each confirmed/executed referral.

richard | January 19, 2015


+1 for the share idea, best option so far, but in reality tesla don't need to do this until they are capable of making at least 10x as many vehicles a year, and are thinking about spending on marketing.

Then it would be far more cost effective to pay the marketing budget to tesla owners than to marketing companies!

Just another way to do things differently :)

malcolm.hall1932 | January 19, 2015

Carefree. I agree with you 100%

Brian H | January 19, 2015

The higher the incentive, the lower the credibility.

Brian H | January 19, 2015

How many free hats can you wear?

Captain_Zap | January 19, 2015


I joyfully sell them just to spread the joy!

drpr | January 19, 2015

Referral bonus of any kind is considered an advertising expense. Tesla so far has refrained from advertising, rightfully so, since the demand is far greater than the capacity. Eventually, when TM produces lot more cars than they can sell, I am sure mgt. will give it a thought.

Grinnin'.VA | January 19, 2015

OP: The answer to your question is "NO".

Or if you press the issue, HELL NO!