I think its fair to say that all Tesla stakeholders; investors, employees, and customers all believe in Tesla’s mission and want it to succeed. As all car manufacturers know, brand loyalty is key to sustainability and growth. This means that current Tesla owners would not only buy another Tesla for their next vehicle purchase, they would also be ambassadors to spread the word on the benefits of all things Tesla.
Its plain to see from the posts on this forum that owners are passionate about their M3. Some are ardent supporters and can’t imagine ever buying another brand, whether ICE, hybrid, or EV. Others have voiced disappointment and will likely never buy another Tesla, even if they still believe in EV.
For me, I worked through the initial quality items and now the M3 is the best car I ever owned; not perfect but the best in my experience. I live in a two car household where my other car is an ICE (Camry). I would certainly buy another Tesla to replace my M3. I am not ready for both cars to be EV but you never know what the future holds.
If you would buy another Tesla, What is the main reason for brand loyalty? If not, what was the main reason you are turned off to Tesla?
Assuming Tesla actually monitors this forum and posters are sincere, this thread could be the most important communication to guide Tesla product development and policy.