Tesla has the vision to make all new Tesla cars with the capabilities to be autonomous cars whenever the software will be ready to use. How can the vision of all Tesla cars to be autonomous if some customers as me will not be willing to pay $8k option to unlock the software? Since Tesla cars already included the full self driving hardware, why don't Tesla allows all new Tesla owners to have access the software whenever it readys to use by just charging a reasonable price to maximize profits and to maintain all customers to use the autonomous cars with the extra cost of the software into the base model. What is Tesla going to do with the cost of hardware, included with the car that some customers will not buy to unlocking software?
Classic car manufacturers give options not to buy Navigation and WiFi LTE, so not all cars have theses features. Tesla is changing car manufacturers to offer base model with Navigation and WiFi LTE, and updates software over the air when is available. Full self driving should do the same as those features. Nowadays anyone needs navigation and internet with the car. Later on, people will need autonomous car feature as well. These features are the most important selling point for buyers. Customers will not look only to buy a car, but also these features as well. I will compare autonomous feature the same as Window or Mac OS. Both OS used to charge costumers to upgrade. Apple decided to offer all mac computers to have free upgrade for the life of mac computers. Later windows is followed. new upgraded software allows customers to experience new features, improved security from hackers, and easy for developers to make their app to target both old and new customers.
Talking about full self driving hardware is costed money to make, and I know that Tesla already figures it out to charge customers for the cost of hardware with the car. It can be charged through premium or battery upgrades or else options. There is no free. Regarding to the software, it is only cost one time to make it, but the software can do unlimited copies. Having one customer or millions customers to use it. The cost of making the software is still same. Tesla will make more profits and sell even more cars for long term by increasing the price of base model to have all cars fully autonomous when the software is ready; instead of that 50% or 70% fully autonomous cars are needed to pay for unlocking. This strategy will make competitors very hard to compete because no body can make or own the Tesla autonomous software the same way as Window or Apple. Competitors can order the same hardware from Tesla suppliers, but not the software. To full fill the vision, Tesla must include with base model with reasonable prices.