Submitted by jordanrichard on Tue, 2019-01-29 07:02
So as we all know, dealerships make a vast majority of their money on service and parts. We also know that EVs are not where its at to make money from service. So an idea that dealerships should look into, is becoming EV charging lounges. Meaning, set up small cafes for EV owners to get something to eat while charging. They could do as Barnes n Noble did and that was to set up cafes, featuring Starbucks products. There is huge profit in coffee and just beverages in general, so this would offset in theory, the lost revenue from service. I mean, we all criticize the notion of having to charge at a dealership because what is there to do in the waiting room at a dealer. Granted there may be some zoning issues in some locations, but at least it's way for a dealer to stand out amongst the competition. The internet has changed the way dealers sell/advertise cars. EVs are/will change the way dealers make money. I think the forward looking dealers will see the writing on the wall, learn the EV culture and think about setting up a café.