An Aftermarket Approach to TM's Opportunity Console

An Aftermarket Approach to TM's Opportunity Console

Those with an interest in the development of a viable aftermarket center console option can follow the latest progress of the Center Console Insert (CCI) at: Soflauthor’s Center Console Insert at TMC in the “Tesla Parts for Sale” forum. I posted a new progress report with some rendering of the fabrication design earlier today.

The mods at TMC set up a special thread for the CCI, so with the exception of pointers like this one. That’s where I’m posting progress reports and fielding questions/comments.

I hope you stop by to see (and if you're so inclined, comment on) the latest progress.

Getting Amped Again | February 7, 2013

@Soflauthor - I admire your motivations and it looks like you've created a great product. I have a suggestion that might help you; it might be a good idea to do a pricing survey on your website. I know you've invested considerably in your project and have to recover your fixed costs in addition to making a per-unit profit. However, I kind of get the feeling that the "market" is expecting the CCI to cost $300-$400, and might balk at $1000+.

A survey will tell you what the market is willing to pay, and with that information you can optimize your profit long-term. Thousands of $350 sales might be way better than a small number of $1000 sales. I believe this is called the Price Elasticity of Demand, and if your survey is structured properly I think you can determine this (I'm no expert - one class in college).

Just a thought - best of luck to you!

ddruz | February 8, 2013

Agree with Getting Amped Soon. Price point will determine whether I will buy one from Solflauthor or wait for TM to come out with something and compare their pricing. I emailed my rep two days ago and he came back saying TM is still planning to offer an Opportunity Console option but there is no specific time it will be ready.

ChasF | February 8, 2013

+1 @Amped Soon

stevenmaifert | February 8, 2013

Consider what Tesla is charging for their floor mats versus what you can get from aftermarket outlets, and $250 for the parcel shelf. Even at $1K, Soflauthor's CCI will probably be less than what TM will want for their OC, when they get around to it.

ChasF | February 9, 2013

I am as cheap as they come, but alas, I have seen the aftermarket mats and am buying the Tesla mats. At some point, it's worth it to me to have the parts that I (and everybody else for that matter) see up close and day-to-day be special. Having the Tesla branding in that case was important to me.

As for the CCI, I really, really, really want to support SoFL as I appreciate someone willing to extend themselves like he has to take financial risks to fill a niche. That type of spirit is what drives this country. It is what makes Tesla great. It also helps that we both live in FL and I want to support my state. Having said that, If Tesla offers something that is only marginally more expensive but offers other benefits (tangible or not), I may have to follow the consumer in me. If Tesla is double the price, well then "Hello CCI".

Good luck SoFL. I'm pulling for you. Choose wisely.

Shelmire | February 9, 2013

Maybe I missed it, but the "options capability" for the new insert look to be an interesting idea. Everybody has their own thoughts about what looks good and there are several design parts to this insert that I think try too hard.

I do not want a console insert that attempts to mimic the door for instance. Architectural philosophies have changed over the last 30 years. If you are building a new addition to an existing historic building, the thinking now is NOT to try to make it match the existing one, but to make very apparent that it is an "add on".

The designers of the interior of this car did it with great detail and debate. Allowing a third party to come in and try to mimic their design is not cool. While I do not think the insert should be unattractive at all, I hope there will be an option not to include the sad attempt at curvature stitching. Its draws my eye to an aspect of the insert which ought to simply disappear.

Soflauthor | February 9, 2013

All Feb 8th posters,

Very early on, when the first glimmer of commericalizing my early conceptual designs began to emerge, I noted that we would build the CCI using two cost constraints: (1). That the CCI would be priced in the same neighborhood as many of the Model S options, (2) That the CCI would be priced at less than half the cost of a custom installation performed by a local custom shop.

We succeeded in pricing the CCI within these constraints.

The CCI is not inexpensive to build. It requires high tolerance, form fit parts that are generated with computer controlled equipment. It requires hand-crafted customization features ( upholstery and veneers) that require skilled craftspeople. It required many hundreds of hours of design, hundreds more of prototyping, iteration, and revision. It required the solution of hundreds of small fabrication problems and more than few large fabrication problems. It required building a supply chain of reliable vendors.

Finally, it required a not insubstantial investment of capital that's required of every start-up with all of the risks attendant in that investment.

At the end of the day, we will price the CCI based on all of those considerations.

I've had the CCI (in various incarnations) in my Model S for almost 4 months. Not once has anyone noticed that it wasn't original equipment, and when I pull it out to prove it's an aftermarket product, you can see the shock in their eyes. Part of the price of the CCI addresses exactly that -- a product that looks like it came installed in your Model S when you purchased the car.

If you want closed storage, a better cup holder arrangement and a phone caddie, and you want a real center console that conforms to the style of the Model S interior design philosophy, the CCI will meet your needs and it will do that at a price that is fair.

Soflauthor | February 12, 2013

The CCI is a relatively complex three-dimensional entity because the underlying asymmetric curved geometry of the Model S center channel area is ... well ... challenging.

In any event, I thought you might like to see a 3-D rotating image of the CCI outside of its home in the Model S. Here's a tan Standard CCI rotating in space:

Product release is planned for late this month. Still time to get on the CCI Waiting List. Just visit our website.

Soflauthor | February 18, 2013

The final Progress Update prior to our pricing announcement and product launch has been posted at TMC:

(post #255)

To summarize, we now have pics of a CCI in black, tan, and grey posted at our website at:

In addition, we be announcing pricing to everyone on our waiting list late this week and will be ready to launch the product in about 2 weeks.

Soflauthor | February 21, 2013

As I announced earlier at TMC, the CCI will be offered in two versons—the Standard CCI and the Custom CCI. The Standard CCI has a black textured plastic deck and enables you to choose from either black, tan, or grey upholstery colors. The Custom CCI come in deck trim that corresponds to the trims offered in the Model S — Carbon Fiber, Obeche (gloss and matte), Lacewood, and Piano Black. You can choose from either black, tan, grey or white upholstery.

We've just received our finished Carbon Fiber decks (we're really excited because they have an extraordinary correspondence to Model S CF) and we've been able to take some pics of them in each of the upholstery color variants. You can see them on our new Custom CCI page here:

Other deck finishes will follow next week.

Although we're moving rapidly toward a brand new e-commerce website next week, we've reorganized the Products Page on the existing site to better reflect the CCI versions.

Tomorrow we announce pricing to members of our CCI waiting list. Product launch continues to be scheduled for Feb 28th.

TeslaLABlue | February 21, 2013

Any plans for other designs? Just being up front that the current design does not spark my interest to purchase.

Laryrob | February 21, 2013

Interesting that Tesla didnt do it themselves. it's pretty costly for what it is and i'm sure if it was an option it could be done for less expense during manufacturing but may be TMC thought it tacky to charge for a center console so just as soon leave it out?
My wife actually doesnt want it because she likes the center as is for her purse and the little shelf holds the sunglasses.
I think there will be updates to the software so everything from your cell phone will be fully displayed-a cell phone holder would be the only additioin I would need

cloroxbb | February 21, 2013

How does the CCI "stay put?"

jat | February 21, 2013

@Laryrob - I think mostly it is because Tesla doesn't want it, just like lack of door pockets, handles above the doors, or many other things that people like to complain about. There has been talk of an Opportunity Console, that would be provided by Tesla, but I haven't heard much about it ever since they added the "chin cubby" beneath the display. I wouldn't hold my breath waiting for one.

@cloroxbb - mostly friction fit along the sides, though I think I remember mention of optional velcro.

GoTeslaChicago | February 21, 2013

..."a cell phone holder would be the only additioin I would need"

I badly need a coffee cup holder that is not an accident waiting to happen, like the ones provided that are exactly where your elbows go! My wife likes the open area for her purse, but an accident free cup holder trumps that, at least if I'm driving!

Soflauthor | February 21, 2013

@virtualarry: We have plans for other products, but NOT another center console. We (and apparently, many others) happen to like the design, but style is very personal ...

@Laryrob: TM is committed to a minimalist interior. We have had conversations with TM folks (not reps) and they believe that the minimalist feel is the right way to go.

@cloroxbb: The CCI is a friction fit inside the center channels. It does not move once placed into the channels. No other fastening mechanism is required, meaning that there is no modification to your car -- none. I've driven with the CCI in my Model S for over 4 months and it has never moved, rattled, or jumped -- even over rough terrain.

@jat: I view the "opportunity console" as an opportunity for us all :)

@GoTeslaChi: The CCI cup holder works very well ... I use it every morning on the way to our facility. It easily reachable, but not in the way. BTW, the CCI works nicely with a purse. Instead of lying on the floor, it's more easily accessible being 7.5" off the floor, but still out of the way. See pics at our website here:

cloroxbb | February 21, 2013


Do you know if there are plans for more designs? I would buy one with 2 cup holders (or more). Thanks for the previous reply

Soflauthor | February 22, 2013

@cloroxbb wrote: "Do you know if there are plans for more designs? I would buy one with 2 cup holders (or more). Thanks for the previous reply."

As I mentioned, we have plans for other accessories, but not another CCI design. We quite satisfied with the one we've got. WRT the cup holder count--the low profile design of the CCI (to maintain TM's open space interior feel) limits the amount of CCI deck space available and we wanted to provide closed storage space that was meaningful. We designed the CCI with a single, very conveniently located driver's cup holder. Recall, that the model S does have two additional cup holders (in the center column) that can be used by a passenger.

MandL | February 22, 2013

I find that with the cubby (I know some don't have it yet) and the pocket on the driver seat I really don't need any more storage. Especially since I'll be able to use the cup holders as hidden storage once I get my new one installed.

@goteslachicago - I ordered the Audi cup holder from Amazon for $30 an am waiting for it to arrive now. Not perfect, but looks like a good interim solution that won't leave any permanent marks if/when removed. Described on this thread:

(Thanks Tommy!)

GoTeslaChicago | February 22, 2013


Just to be clear, when I referred to the cup holder being an accident waiting to happen, I was referring to the original ones, not the one with your CCI.

Salman | February 22, 2013

@GoTeslaChicago, if you use the passenger side original cup holder, does it still interfere with your elbow? That's what I do on my commutes and it works well for me, but might not for you if: 1) your arms/elbows are bigger than mine; or 2) you have a front seat passenger.

EVTripPlanner | February 22, 2013

Love what CCI has done, but don't have enough money left to buy it! Here is my poor man's version:

cloroxbb | February 22, 2013

I hope more companies decide to make center consoles for the Tesla, so that we can have many options/configurations.

GoTeslaChicago | February 22, 2013


You make a good point, but it requires too high a level of vigilance for me (and no passenger). Also the cup holder is not very deep, so knocking something over is relatively easy.

It's not good enough to not spill anything most of the time, so up till now my Model S is a no food & drink zone.

Pungoteague_Dave | February 22, 2013

$1,158? Seriously? Are you out of your minds? I thought you were overhyping this thing, but now I see why. Good luck selling these.

Pungoteague_Dave | February 22, 2013

Worth maybe half as much.

murraypetera | February 22, 2013

It is very nice looking and was expecting to purchase one but I was expecting it in the $250-$350 range.
Sorry but I'm out.

Good luck.

Suprkar | February 22, 2013

About 400 is what I expected. Oh well, it stays as it is......

rloehler | February 22, 2013


Love the concept and greatly respect the effort and time necessary to design these products, but in my humble opinion, you're not likely to find much of a market among enthusiastic Model S owners at these price points. If you can find a way to sell them at $250-$350, then count me in as a customer. Otherwise, I am also out.

jandkw | February 22, 2013

Wow. This is an expensive accessory given the CCI should be part of the Model S to begin with. Any premium car out there has one. Are we paying for Tesla's shortcoming? I have a difficult time to swallow this one.

Soflauthor | February 23, 2013

Each of us perceives the value of every item we purchase differently. Therefore, it’s perfectly understandable that some might think the CCI is too expensive, while others will gladly pay for the value it delivers.

We’ve crafted a custom product—designed explicitly for a premium automobile. We’ve provided functionality that enhances the Model S. We’ve used materials that correspond to the colors, shapes, and trims that are an integral part of the Model S interior. We’ve priced the CCI right in line with other important Model S options and considerably below others. The CCI is a premium, precision fabricated, custom-designed, hand-crafted product, and is priced accordingly.

I first conceived of the CCI long before my Model S was delivered, based solely on pics of the beta prototype. I proposed it as something that TM might build, and discussed my design openly and often on this forum and at TMC. When I saw that that a TM-originated center console wasn’t going to happen in any reasonable time frame, I decided that rather than complaining on the forums, I’d try to build something that other Model S owners might like. I never planned to start a little company. It sort of happened organically, but that doesn’t mean I didn’t have to deal with every risk that faces every start-up, including a rather substantial financial risk.

Bottom line -- we built something that “fits” the interior of the Model S. Something that you can proudly place in this magnificent, groundbreaking automobile.

I’m not the least bit surprised that the CCI isn’t for everyone—never thought it would be. But for those who seek a quality, integrated center console solution for a premium vehicle, we're confident the CCI delivers.

cloroxbb | February 23, 2013


Seeing some of the responses on this site about $1000 being a trivial amount of money after spending 100k on the car... Im sure you will get some sales on the thing. Good luck with your new business! :)

rd2 | February 23, 2013

I like the product, but it's way too pricey for me. I was hoping for something around $300-400. Maybe TM will come out with some other options for us.

Mocaptain | February 23, 2013

I agree it provides value and perhaps would have provided more value had Tesla not added 2 cup holders in newer models. Since the cup holders were the big value proposition for me when I first looked at this product several months ago...Im out regardless of cost.

Now if you ripped out redundant the cup holders and put in a Kerig coffee machine, that might get my attention :)

DAZ | February 23, 2013

Soflauthor: Thank you for the thoughtful reply around the pricing reactions. I'm interested in your product, and will consider benefits vs. cost carefully.

I wanted to also thank you for your decision to make the CCI in the USA. I imagine there are great temptations to manufacture items oversees as well as additional complications. If I do decide to purchase a CCI you could sure count on me mentioning with pride that it was assembled in America, just like the Model S. Please resist any suggestions to look at overseas assembly.

petero | February 23, 2013

Two questions for those that feel the CCI is too expensive:

1. Have you priced out what a custom auto interior shop would charge for a similar center console?

2. If and when TM makes a center console, what do you think they will charge?

ylyubarsky | February 23, 2013

Trying to repeat myself for those who don't hear.

1. CCI that was offered is not worth this much money.
2. Custom CCI could cost thousands of dollars, depends on design and quality.
3. If TM builds CCI they have to include it in price of the vehicle, it can't be an option.
4. I'd better order privately CCI for my car the way I like, spend even more money but get a product that I choose

bobinfla | February 23, 2013

Wow, haven't seen a sensation like this since the Model S European pricing announcement, or the Canadian pricing, or the cost to add Super Charging to the 60's, or the Maintenance Plan. Money definitely brings out emotions on this forum.

Anyway, I still haven't come up with a way to economically justify my Model S. Not the gas savings, not reduced maintenance, there really isn't a financial justification. But it is a really cool, amazing car and I wanted one. Similarly, probably not an economic justification for the CCI either, but I think it will be a nice addition and improvement to my S, so I will be getting one.

After all the complaints about lack of storage and badly placed cup holders, I applaud soflauthor's efforts. Personally I would have have just complained about it, so great to see someone with the initiative, passion and follow-through that has gotten the CCI to market. Well done!

p.s. If the shipping mark up is as high as TM charged for my cargo net, then I'm taking back all the nice things I said.

Vawlkus | February 23, 2013

As someone that's had to order custom fabricated parts (PARTS, NOT completed assemblies) I find it unbelievable that people are complaining about the price.

This isn't something being mass produced, it's a custom piece. Those don't benefit from economies of scale.

GeirT | February 24, 2013

I like the CCI and is definitely something I will consider when I get the car... whenever that will be (Norway)...

But seeing cliff@hannelcon... solution, which by itself is a good solution to to storage problem challenge, TM should be ashamed of themselves! A luxury car like MS and nowhere to put your stuff? Unbelievable! Someone has had a mind of design and design alone, and not the practicalities of real life. It gives Soflauthor a business opportunity and bless him for grabbing it. The opportunity however is due to a serious short circuit in the minds of upper echelons of TM. And that needs to get fixed.

Not that it will make any difference when it comes to my ordering of the car. I long for it anyway :-)

Hans (Amsterdam) | February 24, 2013


Great initiative.
Your price is quite ok, bearing in mind the small production numbers and your time and money invested.

Soflauthor | March 6, 2013

Just posted some new information about veneers for the Custom CCI at TMC.

We now have finished versions of CF, Obeche matte and gloss, and Lacewood. Piano black will arrive tomorrow. Store opens for our waiting list next week.

If you have interest, visit

Soflauthor | March 7, 2013

The CCI Piano Black deck trim has just been posted at our site. We now have all 23 variants of the product which you can see here:

Standard CCI - Black/Tan/Grey w/ black textured plastic deck

Custom CCI - Black/Tan/Grey/White w/ Carbon Fiber, Obeche Matte and Gloss, Lacewood, and Piano Black

Brian H | March 7, 2013

I notice you are intending a full line of TM aftermarket accessories. Including a screw-in Jesus Handle? :)

Robert22 | March 7, 2013


Could you please post a picture with an iPhone fully seated and charging in the holster. I'm interested to see the spatial relationship between the phone, attached USB cable and if possible a thumb drive in the other USB port. I think many of us will be using this configuration.

Thank you!

Soflauthor | March 8, 2013

@Robert22: I'm pretty sure that we have a pic of that at our website. Try this:

If it's not what you're looking for, let me know and we'll try to accommodate.

ddruz | March 8, 2013

@Soflauthor, Thank you for your efforts with the lovely CCI.

Looking ahead, do you plan to offer back of front seat storage pockets, say similar to the 2013 BMW 3 series with tight mesh and reinforced top? Very sharp and very practical. They could easily be fastened to the plastic seat backs and solve backseat storage and beverage holder issues in one fell swoop without losing the middle seat to an removable console solution.

These shouldn't be expensive to make. The trick would be fabricating them to fit. If priced around $250 IMO you'd sell them to a gigantic number of MS owners. A friend of mine who did a factory tour yesterday confirmed with Tesla they are not planning to offer these themselves when their Opportunity Console(s) finally hits the shelves so you'd have the market to yourself.

I hope your company thrives!

Soflauthor | March 8, 2013


We do have a few ideas for storage in the rear seating area, and they do include cup holders for the back (with no loss of the middle seat) and something along the lines of what you've proposed for the seat backs.

As I've mentioned a few times already on this forum, we're swamped with the CCI start-up. If things go well with the CCI, we'll begin other design projects in a few months. We'll try to be as transparent with those as we have been with the CCI.

BTW, thx for the kind words.

Soflauthor | March 11, 2013

Tomorrow, we open our CCI store - a major milestone! In time, the CCI store will become our main portal for the CCI and future products, but for now, our modest (public) web site will remain up-and-running.

For the next few months and possibly longer, the CCI store will be accessible by invitation only for those who have joined our CCI Waiting List. Waiting List members will be invited into the store in the order in which they joined the CCI Waiting List, beginning tomorrow with Signature waiting list members and then proceeding to groups of production waiting list members. We do this to manage our production ramp-up and ensure that every CCI meets its owner’s expectations.

The CCI Waiting List continues to grow, and if you’re just learning about the CCI and have interest in it, we encourage you to join the list at

Our objective in developing the CCI was to provide an easily accessible driver’s cup holder, a closed storage space, and a phone holder. We did accomplish those things. But that was not our goal.

Our goal, from the beginning, was to provide those things in a design package that truly fits the Model S.

Our goal was to provide a product that could be installed easily by a Model S owner without any physical modification that might alter the Model S.

Our goal was to blend seamlessly with the Model S design, to complement interior trim and upholstery in all variations and add to the visual appeal of the Model S interior.

To achieve all of that, we had to solve a lot of problems and make hundreds of design and implementation decisions. It wasn’t easy, but no one ever said it would be.

Throughout all of this, we were inspired and humbled by the intelligence, elegance, and craftsmanship that the design and engineering teams at Tesla achieved with the Model S. We can’t possibly hope to match their skill, but after this journey, we truly appreciate (possibly more than most) the work that went into their creation.

We look forward to seeing you in the CCI Store.

Soflauthor | March 15, 2013

We're pleased to report that we were able to ship a number of Standard CCIs during our first week. We built up some inventory in anticipation of our launch. We're building veneer decks for all Custom CCI orders over the next week or so, and we hope to be able to ship some Custom CCIs within the next few weeks (ahead of projected schedule). To those who ordered Custom CCIs, thanks for your patience.

The first 100 members of our CCI Production Waiting List will be provided with access to our invitation-only store on Tuesday. The CCI Production Waiting List is now quite long, so if you're on it, please be patient -- you will get access, but it might take some time. Again, the reason is that we're trying to control our production ramp-up. If you're not on the waiting list and have interest in the CCI, it might be a good idea to sign-up at:

We've had a very good first week. To all Model S owners who ordered this week -- many thanks!