So BMW builds an i3 with very limited range with an atypical (for BMW) body style, then wonder why they don't sell.

Here's the article:

jordanrichard | December 6, 2018

Wonder why....... Oh ya! The Model 3.............

I "like" (sarcasm) they chose to use the word "electrified" cars when talking about the number of models BMW has. That is s German/European expression. This tells me that they just copied/pasted a publish statement from BMW.

David N | December 6, 2018

Mainstream automakers just don’t get it.

Dramsey | December 6, 2018

I'm a fan of some BMWs, like the magnificent new M5, but the i3 and i8 are just...silly.

Their only redeeming characteristics are that some of the advanced manufacturing techniques BMW developed for them, like a lower-cost way to incorporate significant amounts of carbon fiber chassis components, are making their way into the rest of the line.

David N | December 6, 2018

Tesla is out to change the entire industry, mainstream automakers are not.

Sleepydoc1 | December 7, 2018

Less than 10% of their total sales "electrified."
Also an article on the side index said Electrify America installed its 1st 350 Kw charger. 200 miles in 20 min?? What battery will take that right now? 2 chargers out of 8 installed for high speed. Sounds good if it works. What is the true curve, since the author said 20 miles a minute and jumped to the 200 miles in 10 min conclusion? No taper?

NoMoPetrol | December 7, 2018

@jordanrichard "Wonder why....... Oh ya! The Model 3............."

In a world of This EV vs That EV you are right. But I can't help but think that if BMW had put half the thought and energy into developing a compelling EV that they've put into the rest of their automotive line, their EV sales would be growing right alongside Tesla. Because at this point in the automotive world the real competition is EV vs ICE.

ravisundaramam | December 7, 2018

European car makers, especially BMW, are proud of their performance IC engines. Toyota and Honda are proud of their reliable smooth IC engines. These were their crown jewels.
If they lose the IC engines, and the battery and electric motors are farmed out, they become just coach builders. They are not bad in coach building but it does not provide them the same level of protection from competition. So they are very reluctant to admit their crown jewels are not going to be worth much soon.