Submitted by fishtank on January 13, 2013
According to TM press releases on European pricing "...the goal is to make the same level of profit per car no matter where it is ultimately delivered around the world".
In Denmark this translates into an entry price of 100.600 USD for a bare bone 60kWh Model S. ( including 25% VAT and 0% tax on EV). That is approx. 80.000 USD without VAT. In the US this car would be 70.000 USD without the tax incentive, right?
The car has to travel half way around the world, I have no clue what this costs. But I do know I can by a car produced in the far east, shipped to Denmark, sold by a dealer who makes a profit for a total of 15.000 USD!
But what I really cannot understand about the pricing is that the extras are also marked up considerably. The tech package is 30.100 DKK or 5.400 USD! Up almost 50% from the US price. The danish VAT accounts for the first 25%, but still! I cannot see the business rationale behind this? Tesla wants to ship cars with as little extras as possible? Not exactly best practice as I was taught at the business school...