Free rear floor mats per Elon on Twitter

Free rear floor mats per Elon on Twitter

From Elon Musk on Twitter:

@elonmusk: @davidzh All cars leaving the factory now have good rear mats. Existing customers should get them any time their car heads in for service.

highfalutintodd | April 13, 2013


RedShift | April 13, 2013

Oh goody. Coz the Lloyd all weather rubber mats are S T I N K Y.

(2 weeks of airing them out and they haven't changed one bit)

nickjhowe | April 13, 2013


jd3tm | April 13, 2013


I thought we were supposed to getg rear mats!!!

Thanks Elon,


Sig 692

Crow | April 13, 2013

Tweet is gone. Did he delete it?

riceuguy | April 13, 2013
jeroens | April 14, 2013

it is deleted...

Brian H | April 14, 2013

The vanishing mats ...

magaulin | April 14, 2013

Got my car 3 days ago no mats, and dirty

riceuguy | April 14, 2013

That is really strange, as the link still works for me and it still shows up for me on his Twitter feed!

Brian H | April 14, 2013

Maybe cached? Just scrolled his Twitter feed back a week or so and no sign of it. What day did it appear?

riceuguy | April 14, 2013

April 13, 11:14 a.m. (Central Time?)

riceuguy | April 14, 2013

And now it is gone for me as well...

Sudre_ | April 14, 2013

Someone is going to take Elon's twitter account away from him.

rochec | April 14, 2013

I'm sure someone on the executive team yelled at him for that. Committing to floor mats for all owners would cost the company 10s, if not, 100s of millions at this point.

I agree they are needed, but a decision like that has a major impact on a mass production product. Especially when thousands are already out there.

DTsea | April 14, 2013

the lloyds mats fit well in my car. i got the berber ones not rubber.

Carefree | April 14, 2013

Let's say we have 10,000 Model S on the road today. Let's assume the cost for a rear floor mat is $50 for Tesla. That's only $50,000, NOT millions! It clearly would be the right thing to do at minimal cost to Tesla.

Carefree | April 14, 2013

Sorry, $500,000 of course but still not millions:-)

DC@Tesla | April 14, 2013

And worth every penny for customer satisfaction for Tesla.

rochec | April 14, 2013

@CareFree you aren't counting the cost to coordinate, process and ship all of them to existing owners. You then have to have a system to track who has theirs and who doesn't. Then you need to add installation of them to the production line and pay someone to do that.

You then have to provide them to every owner who buys one going forward.

Things like this seem like small items, but they add up quick.

brookbot | April 14, 2013

They have a nice frunk mat on show room car now as well. I want my rear mats and a frunk mat...

kback | April 14, 2013

Did anyone notice that the mats are now gone from the Tesla Gear shopping page. Like they never existed. Maybe they are included with all new cars now.

vincent1001 | April 14, 2013

@kbackman, I think so. Only All-Weather Mats left in Tesla Gear shopping page.

Andre-nl | April 15, 2013

rochec - lots of words, no numbers

The floormats cost Tesla 10's of dollars per pair. They buy them in large numbers, so they're cheap. No robots need to be changed, these mats are tossed in the back by a person in a matter of seconds.

The tweet mentioned that the floormats would be replaced when the cars were in the shop for other work. So you can forget the shipping costs.

The car comes in the shop, the technician looks in the back, spots old floormats and replaces them with new ones. If he spots new floormats he does nothing. Keep it simple and stupid, why would Tesla need a database for that?

Your 100's of millions was ridiculous. An educated guess is 8000 cars on the road x 50 dollar per pair = $ 400,000 dollars.

rochec | April 15, 2013

@Andre right, the mats just magically appear at the service center? And by your count of 8000 I guess Tesla will never sell another Model S again?

You've completely oversimplified what it would take to roll that out to EVERY Model S.

cb9 | April 15, 2013

Didnt they have two lines of mats? I was looking at all the options (including on lloyds) and thought there was an option to buy rear mat or full nicer set with the Tesla logo.
Incidentally, I was at service center (door handle replaced and picking up center caps and tpms) and mentioned that front passenger mat had curled. Service manager said something about they did a temp fix and will replace when they get them in stock, so wouldn't that be awesome if we could all get full set with logo?

rochec | April 15, 2013

@cb9 ya, they had another set for sale, but now they are gone. They've been updating the show over the last few days, so may just be a temp removal.

Docrob | April 15, 2013

Rochec they have shipments going out to service centers all the time they can easily send out a few dozen mats to start adding as people bring in cars for service, the cost per mat set to ship the mats will be ~$10 max. The costs of the mats themselves to Tesla bought in bulk will be ~$50. Lets add a big buffer for incidental costs and say that it will cost Tesla $100 per car to supply mats. That means for all existing orders adding mats will cost at most $2 million dollars. Your number of "100's of millions of dollars" is sheer lunacy. For all current orders for the cost to add up to even one hundred million dollars would have to come to $5000 per car for mats...

txjak | April 15, 2013

It looks like the Twitter exchange was captured here:

But it's days could be numbered.

fluxemag | April 15, 2013

100s of millions. lol

jkirkebo | April 15, 2013

No need to even pay for shipping to the service centers, just toss a lot of them in the trunks of cars being shipped there. | April 15, 2013

There was nothing said about this being a premium mat. If it occurs at all, I suspect it's the same construction as the free front mats, which are considered (by Tesla) as courtesy mats. They are rather thin and flimsy, so I suspect most existing owners will not be interested and/or have already bought Tesla's premium mats or after-market mats.

My guess is less than 20% of the existing owners would want them, even if offered for free. These thin mats are likely far cheaper too, so the cost to Tesla is really fairly small. The first back mat I bought from Target cost $13 retail and was better construction than the front mats. Let's say it would cost $10 for cheaper mats in volume, and 20% of 10,000 produced cars go for it, we're talking $20K total!

Jolinar | April 15, 2013

mobile twitter still has Elon's tweet:

Laryrob | April 15, 2013

I understand Weather tech is working on Tesla custom mats which will only be sold through Tesla website

sftesla | April 19, 2013

Does anyone know if the luxury (or whatever they were called) carpeted floor mats are coming back on the Tesla site? I was thinking of buying those, but that doesn't seem to be an option any more.

wmgasfree | April 19, 2013

I spoke with the manager of the LA service center on Wednesday and was told that the Tesla floor mats will no longer be offered on their site. We have seen a lot of conflicting information, so not sure if this is accurate. His comment was that they were going to deemphasize accessories and concertrate on the car, service and communication.

jnb | April 19, 2013

Its accurate. Carpeted floor mats no longer available on the site. only all weather ones. Hope this means they will be in the car when its delivered!

kgould | April 19, 2013

I was just in the Menlo Park dealership and they did not know why the mats were removed from the website. They said the dealerships do not stock most of the accessories including the mats.

Will have to consider the Lloyds or some other mats. Very confusing.

dubaty | April 20, 2013

Received my car today and there were mats in a plastic bag in the trunk. Wasn't expecting that, but based on this thread, it looks like they are now included. They looked shaped for the front, however, not the back.

nvjx | April 20, 2013

So, did you only get the two front ones or were there any more?

DouglasR | April 20, 2013

And are they thick, good quality or thin, temporary?

dubaty | April 20, 2013

There are only two and I would say the quality is okay. They feel very similar to the carpeting that they are meant to cover. There is a kind of overstitch edging and two velcro grip strips to hold them in place. | April 20, 2013

This sounds different than the prior "courtesy" mats most of us got. Does it have a Tesla logo in the mat? The ones they used to sell on-line had a light-gray Tesla logo in the mats.

hpatelmd | April 20, 2013

Got my car last Monday, the DS told me that Tesla "heard" the feedback about the initial mats being less than ideal, poor grip, too thin etc. Like dubaty, I had 2 mats in the trunk, which the DS took out & placed in the front, after showing me the "improved" quality. These had the teeth for better grip, with the Velcro, but no Tesla logo. They appear medium thickness, but I never saw the original ones, so have no direct comparison. I found no rear mats.

dubaty | April 20, 2013

I agree with hpatelmd. I also have no experience with the prior version for comparison.

riceuguy | April 21, 2013

My car left the factory today, so hopefully I can report back next Saturday when I pick it up!

Brian H | April 21, 2013

Don't aim at brick walls, or Hondas.

Amped | April 21, 2013

Car delivered Thursday, only had crap temp front mats.