How would you advertise the Model S?
The best advertising most of us can do is talk about Tesla and show Teslas to friends and family, but I bet there are a lot of creative ideas about how to sell it more broadly out there in this community.
I have this idea for a TV spot called “Cure Cancer”.
Open with a CGI generic human body like a pharmaceutical commercial: “Cancer can hide within; silent, invisible, slowly killing our bodies.” Show transparent tumor overlay.
Switch to aerial video of a major city. “Our cities have cancer. Unseen, deadly pollutants. Silent, pervasive emissions clog our streets, offices and homes.” Show transparent overlay of smog and CO2 concentration over city streets.
“It’s time to cure cancer.”
Switch to video of the Model S. “Introducing the Tesla Model S.”
In text and voiceover: “416hp”, “265mi Range”, “89mpge”, and lingering, “0 emissions”. Switch to city again, show smog and CO2 overlay fading.
“The Model S, available now from Tesla.”