Luxurious electric car charging station? Cool!

Luxurious electric car charging station? Cool!

First the Tesla Model S, a luxurious electric car. Now, come plans for a luxurious charging station! It IS a good thing the Model S has cup holders... Check it out!

GeirT | April 18, 2013

As discussed earlier, once there is a viable business model someone will fill that demand. Here is a non-profit that seems to have found a raison d'etre.

shop | April 18, 2013

That "new type of car charger" they are talking about is most probably a fast DC CHadeMo charger, like the one Blink makes. Won't help model S owners at all unless Tesla makes an adapter, and right now it doesn't look like they will.

Tesla either needs to get a move on with their supercharger network, or throw in the towel and have an adapter for Chademo - there are already around a hundred Chademo fast DC chargers in the US. Tesla has ... 8.

Peter7 | April 18, 2013

Shop that may sound good, but realize that the CHAdeMO chargers are only going to put out half the power now, soon to be 40% so charge times will be in the couple of hour range with them. It would be nice to have an adapter, but even with one they are not a replacement for Superchargers.


mpottinger | April 18, 2013

This is a model that makes sense to me. I appreciate Walgreen's installing chargers at their locations, but the first coffee shop/casual dining chain to install chargers is going to clean up. I would much rather have a beverage and check email for an hour than shop for toiletries. Are you listening Starbucks, Panera, Caribou, Green Mountain, etc.?

dsecrist | April 18, 2013

Hey, Peter. Do you have any references with more information on CHAdeMO chargers having limited power output? I haven't heard that before. We have lots of these chargers in WA state thanks to the West Coast Green Highway project. I am one of those people that are really hoping for an adapter since I was under the impression that they would be another fast charging option. These chargers are usually set up in pairs with a Level 2 charger. The CHAdeMO adapter loses a lot of excitement if it won't charge much faster than the Level 2 with a J1772 adapter sitting right next to it.

gimp_dad | April 18, 2013

The thing Tesla could do that is far better than adopting CHAdeMO is to release the SuperCharger spec. There are now far more Model Ses on the road than the combined total of all other EVs on the road which can use anything above 40kW charge rates. Hence, the market dynamics of building out a charge station with SuperCharger capability rather than CHAdeMO are pretty obvious. If either one makes sense it is SC.

shop | April 18, 2013

It will charge faster than a level 2, but not as fast as a supercharger.

Supercharger is 90kW, rumored to be going to 120kW.

CHAdeMO chargers are made by different companies and can range from 30kW to 60kW.

Level 2 chargers typically run at 7.6kW. The new 80A level 2 chargers can run at 19.2kW, but those are pretty rare (and not many cars can use them - for instance, only Teslas with dual chargers can use them).

BTW, the reason why other manufacturers aren't building faster chargers (there is no inherent reason why CHAdeMO couldn't charge faster), is that ONLY the Tesla Model S has a big enough battery to accept such a large charge. All other electric vehicles to date aren't able to charge at 90kW as that much charge into their smaller batteries would fry their batteries.

shop | April 18, 2013

@gimp_dad - it isn't only releasing the supercharger spec, but it is also having a car that can accept 90kW of charge at all. Most (all other?) EVs have batteries that are too small to accept 90kW.

I believe Tesla's strategy is in fact to allow other car manufacturers to use Superchargers - they would have to pay Tesla a license fee per car. While this business strategy hasn't been explicitly stated by Tesla, I believe this is the way they are going to make money or at least break even on having "free" superchargers. Five years down the road when Mercedes releases their real EV (not the B class!), they will pay a license fee in the order of $2,000 to Tesla for the right to put in supercharger hardware into their cars. That fee will, on average, cover the lifetime expected supercharger use by that car.

gimp_dad | April 18, 2013

That's my point, shop. If you are a business and thinking about putting in charging hardware forget about "Most (all other) EVs". Collectively they add up to less than the Model S. If you had a 7-11 and installed CHAdeMO charge stations where are the all the EV owners who would come running to use them? If you installed SCs you have invited the single most concentrated group of customers who are actually motivated, ready and willing to use a high speed charger. Pretty simple economics 101.

The only other interesting car today is the Leaf and it doesn't need much in the way of special charging capacity. By the time others come out with a high capacity battery that will benefit from rapid DC charging, they could adopt the de-facto standard SC if it were readily available.

The thing that people haven't internalized yet is that other than the Leaf there are no other significant EV customers other than Model S customers. Clearly there will be more in the future. But the time to exploit that incredible most mover advantage is now.

And don't even try to bring up Volt or Plug-in Prius. They can't rapid charge and the drivers aren't going to be motivated much by charge stations since it isn't do or die for them.

shop | April 18, 2013

@gimp_dad, and that's my point - Tesla actually isn't interested in putting in superchargers in urban areas. Their business model isn't compatible with urban charging AND with a big battery, urban charging isn't needed anyways.

Tesla is envisioning a future where you slow charge your car where it is parking for long periods of time - at home and maybe at work.

Driving within a city, you don't need chargers since the battery is big enough for a lot of city driving. Even in big cities like LA and San Diego.

Since Tesla's superchargers are FREE, the only way to make that work is to put them in places where people will only occasionally use them - ie on inter-city freeways.

Frankly, I think urban chargers are a short term solution - in ten years they will be obsolete. In ten years, $35K cars will have 85kW batteries.

shop | April 18, 2013

Just continuing on my point, urban chargers ARE useful and needed for the small battery EVs like the Leaf, but not the Model S with its bigger battery.

alcassfast | April 18, 2013

A super-charger restaurant that has your pre-ordered gourmet meal ready when you drive up! It will have given the passengers food options based on how long they will be there for a charge (it will read the cars computer and be in video communication with the passengers).
The driver stops at the entrance of the restaurant, a valet takes the car and plugs it in, the passengers enter and their meal in delivered in minutes, giving them time for a potty break...they enjoy their meal, the valet returns their car and they drive away... refreshed, relaxed, revitalized, renewed, and, recharged.

DonS | April 18, 2013

While Tesla outsold everyone else in 2013Q1, the Leaf total is more than 3x Tesla. Leaf and Volt together outnumber Tesla by more than 8x. (See the link for details:

I wish there were more higher power chargers, but the numbers are driving to the minimum requirement of 30A. Besides, businesses know that the more time you spend there, the more money you are likely to spend.

c.bussert67 | April 19, 2013

I agree with Don S' last statement...
I spent a LOT of money at the Mandalay bay shoppes in Vegas waiting for my 'free' charge!
We'd go check on the car and it wouldn't be full, so my wife jokingly says, 'we can go shop some more until it's done..."