I was glad to see that GM is dedicating their Cadillac line to EV only now. This morning I was reading an article on Electrec that included an image of their first prototype. Of course the article title used the line "to compete with Tesla", which is at least a large step up from the phrase "Tesla killer"..... but the disappointment in the image for me was on the front end. It was a little hard to tell due to shadow, but it appeared to be a large open area resembling a grill - one that brought to mind the huge and terribly ugly farcical grill that Lexus and Toyota have gone to in recent years. The article also complained about it.
Which got me to thinking about "grills" on EV's. The original Model S had a faux "grill" - perhaps a bit more reminiscent of an E-type Jaguar. I can take that I guess. That was greatly improved with the current configuration, which is more a slight nod at the fact that cars used to require grills, without looking like a grill at all. The Model X also has this type.
While writing this, it struck me that perhaps one of the reasons some dislike the Rivian's exterior front end appearance is due to the lack of a grill-like facade. I then considered how much the lack of that feature contributes to how much I like the Rivian's front end, despite its unusual character. As a result, I am placing a small bet with myself - or more of a point to pay attention to as more EV makers enter the transportation landscape. Will companies that truly produce a design architecture that builds from the use and requirements of an Electric Vehicle have more success, or will companies that try to make their products re-using the old ICE aesthetics do better? And of course his question applies to aspects of the design, inside and out, top to bottom. Legacy automakers I believe will struggle with this more than startups. They have so much more to leave behind.
I am personally biased toward the former, as an admirer of design elegance - in which the requirements of the object being designed (utility) drive the design, but the design uses that utility to produce beauty. The Model 3 is the best example in EV's that I am aware of at this point. The other Tesla models are moving in that direction, and Rivian appears to be starting a bit further in that direction as well.