Submitted by lolachampcar on August 5, 2013
The feeling of revolt associated with dealing with auto dealerships is almost universal. I did have one rather twisted friend that enjoyed running dealer salesmen around in circles well after he had made up his mind but most people I know dread any interaction with their dealer.
Tesla is attempting to address this by "going Apple" with the boutiques and information specialists. In most cases, there is zero pressure to purchase which, in theory, is great. My question is- Is the no pressure thing being taken too far by the front line?
I've given a bunch of demo rides (and drives) with a good number of those people making it by the Tesla store to take a look. More than one has commented on the almost lackadaisical approach Tesla personnel have to people actually wanting to buy the car. I have been told that, in some cases, it is almost like they do not care. It has turned off more than one of people that I've sent to the store.
This appears to be a very fine line and perhaps some with more experience in retail psychology than I have can chime in here. People do not like being pressured into buying. By the same token, I know I like to feel like my order is important to the vendor. I'm not talking discounting but more a general feel that my business is appreciated. I think that is what some of my referrals are finding lacking.