How do i go about buying shares in Tesla? Thanks.

Curt Renz | May 8, 2013

Sign up with a stock brokerage. Plenty of them can be found online.

frmercado | May 8, 2013

Never heard of E*trade, Ameritrade, Merrill Lynch, etc? Or, you can give me the money and I'll buy them for you minus my commission, of course. ;)

FLsportscarenth... | May 8, 2013

Maybe he is asking because some companies have a direct purchase plan so you can skip the trading fees. I do not think TSLA has this yet, though would be a nice idea.

negarholger | May 8, 2013

a Tesla DRIP would be nice... in a couple of years.

TeslaRocks | May 9, 2013

A DRIP would not work as Tesla does not and is not planning to pay a dividend in the foreseeable future. Thank goodness for that policy, because they can find a better use for any loose cash than we ever will. Plus the boom will last a while because there's a whole industry to electrify, then maybe a whole world economy.

If you are considering buying shares now, though, keep in mind that euphoria is a very poor basis for good investment decisions.

holidayday | May 9, 2013

I'm currently paycheck to paycheck, but I finally bought a single share at 50.50.

My plan is to keep it long term, and buy more as finances allow. 1 year out, about 25,000 Teslas on the road and expanded SuperCharger network. 5 years out, over 100,000 Teslas on the road with new Gen III coming out (yeah yeah, they say earlier, but that's how I see it). 10 years out, about a million Teslas on the road, built out SuperCharger network removing "range anxiety" even for cross country road trips. Cars that give you upcoming charging options as you drive along, actively communicating with your mobile device when away from your car, oil drenched politicians crying about it, etc etc etc.

I also see the Federal EV incentives disappear and states taxing mileage more as EV's take over. More REAL competition from larger motor companies as they lease Tesla battery technology on more platforms, and a few even building EV's from the ground up.

So, I'm buying to be a part of something big, not just for profit.

kashiraja | May 9, 2013

If I had bought 8x the shares I did when I did I would have already paid for my car :). What a ride....

DallasTeslan | May 9, 2013

Holidayday---kudos to you for getting the investment started, but if you paid a fee to buy the stock (often times $8-$10) then you'd need a 20% return owning a single stock in order to break even.

Fortunately TSLA did better than that today alone.

evanstumpges | May 9, 2013

I've been using TradeKing as my online broker since around 2010. Just $4.95 per trade and no minimum balance. Makes it a bit more economical to buy fewer shares at once. Even so, I don't buy less than $1,000 at a time to keep the fee at less than 0.5% of the order. My TSLA shares are up over 80% since I purchase less than 2 months ago. Puts my other investments to shame! Glad to see all the TSLA shorts loose lots of money by betting against this groundbreaking company.

This rate of stock growth is certainly unsustainable, but I have great confidence in Elon's ability to lead Tesla in executing on their plan and expect that the stock price 5 years from now will be considerably higher than it is today. In the mean time, I'm glad to put my money where my mouth is regardless and ride the short term ups and downs of TSLA.

Brian H | May 9, 2013

shorts lose lots

negarholger | May 9, 2013

"couple of years" was meant to be in the 10-20 year time frame. Apple and Microsoft pay dividends now... a DRIP is good to get average folks involved.
My in laws are amazing - they never owned any stock ever. After I got the S they became interested in the TM, now they visit any showroom they can find, and bought some stock and selling it for profit. Sun shines today so they buy some more and sell it for profit.... almost like day trader. What gives me a kick is that they actually listened to the earnings call yesterday.

ian | May 9, 2013

+1 kashiraja!

I'm 1/4 of the way there. ;-)

kilimats | May 10, 2013

@ Brian H

Short seller like me don't lose, they simply wait for an opportunity lesser than the point of exit which usually always happens by being patient ;)

TeslaRocks | May 10, 2013

And the short squeeze continues to unfold? Seems like more people got a margin call overnight and are forced to part with their negative ownership. The higher it goes, the more it could create an opportunity for new shorts to take up a position, if they can find shares to borrow.

@ kilimats

I never thought anything bad of shorts. They have their place in the financial ecosystem. In fact I think it takes a lot of courage to be short Tesla now. You have to have faith that sellers of Tesla shares will be found in large enough numbers to stall and reverse the rally or short squeeze. Bet shorts like you are really praying for bad news, anything, for the lack of which Tesla has been especially cruel lately. As for me, shorting crossed my mind in the fall of 2008, but the only thing I will ever short is put options, making me long (but with limited upside). Other than that I am patiently waiting for a possible buying opportunity of Tesla stock at some time in the future. So I can't hate shorts, because maybe they can help drive down the price to something I would be ready to pay, hopefully something ridiculously low if it doesn't threaten the company, because I dream of owning a model S carload of shares Tesla, frunk included!

TeslaRocks | May 10, 2013

Gee, what a way to ruin my punchline... you will have understand that I added the word "Tesla" in the wrong place and meant to say:

"because I dream of owning a model S carload of Tesla shares, frunk included!"


AcuraKidd | May 10, 2013

I just opened a share builder account a week ago, and had my eye on Teslsa for the last few months now. Keep in mind that I've never bought or sold stock in my life before.

I finally decided to take the plunge a few days ago and bought 20 shares @$62. They had their earnings report that same night, next morning share shot up to almost $75.

I regret not buying $20k worth of shares, but with the way this company is going, it looks like I should pull the trigger now @$75 per share and just wait a year.

What do you guys think?

Will shares continue to steadily increase? How high can it really go?

ghideg | May 10, 2013

Alright everybody...time for some freshly "SQUEEZED" homemade Tesla orange juice!
Thank you Elon for coming through and rocking my 401K. Now keep rocking the car world and crush the shorts!
I'm already getting in line for the model X.

Brian H | May 10, 2013

"steadily" is unlikely; TSLA has been rather volatile. But on average it should pace the fundamentals, which look positive as far as the eye can see.

Brian H | May 10, 2013

Another day of 8%+ increase! Lots of buying pressure the first hour or two of trading. $78 -- whoda thunk?

Brian H | May 10, 2013

Correction, 12%+. That makes almost 100% YTD ‼

Teslation | May 10, 2013

At this rate $150 by the end of the year. Tesla printing dramatically better, year over year numbers every quarter. In the sweet spot of this ramp up phase, coming off a low base. How sweet it is.

Hi_Tech | May 10, 2013

3 years ago (right around IPO of TSLA), I had this conversation with my friends/family... I'm going to buy some shares of TSLA and have this help pay for part of this awesome car that I think will completely change the industry (they thought I was carzy). Over the period of time, I've added slowly to my holdings (wish I had done far more), then finally did my first sale of some of my TSLA shares yesterday (@ $70, and kicking myself for it, though I've still got about 60% of my original holdings). This is not to say that everyone here should expect that the TSLA shares is the right gamble for owning this car. It is your personal choice!

In short, I've just switched from Model X reservation holder to Model S "buyer" as of today! :)

Hoping to see many more great things to come from TSLA over the next 3-5 years (and beyond).

Moral of the story: shorts are loosing their shirts!
(or is it: "I told you so!") :)

Favguy | May 10, 2013

@ Tesluthian,

It could well be $150 by the end of next week! Although probably only briefly...

Teslation | May 10, 2013


Fast Money guy on CNBC says don't short Tesla, could be going to a $100 shortly ! Even finally upgraded it to a buy (from a hold ).

Teslation | May 10, 2013


No one ever lost money taking a little profit. You also were wise not to sell your entire position at once. Anyways congratulations, eventually you may get to ten times return on your investment with Tesla.

Also known as a ten bagger/ten bagger (ten times return on investment, see link).

What a great company.

ghideg | May 10, 2013

Well, I am happy that 1/3 of my position stopped out at $75.50 and the stock has settled. Another 1/3 has a bit of a deeper stop, but still waaay in profit territory and another 1/3 I'm holding onto till my kindergartener gets to college:)
Always happy to reap profits; I'm even happier to root for a visionary like Elon AND watch the shorts get crushed:)
People like him can change the course that society takes.

AcuraKidd | May 10, 2013

To those of you who are experienced investors, my question is, how high can a stock really go before it stops going up?

Like for example netflix, it used to be cheap, around the $60 range, today its over $200 but doesn't really grow much from there. Are we supposed to expect the same with Tesla stock?

PorfirioR | May 10, 2013

Nobody really knows how high a stock can go, particularly this one. There has not been a new car company in the US in a long time. Also, Tesla has only made a fraction of the vehicles they will be making. Eventually, Tesla will be producing several models simultaneously and increasing their production rate many times over. It is not inconceivable that one day they will be producing millions of cars a year.

Also, Tesla has no real competitors yet. Once the government incentives and green credits dry up, it might actually benefit Tesla because it would make it that much more difficult for another Tesla to enter the market. In other words, one can argue that Tesla, having only built a few thousand cars, has achieved strategic dominance over all other auto manufacturers. This is Microsoft in the 80s territory. Microsoft stock has split about 9 times since then and, my math may be a little fuzzy but, at one time in the 1999-2000 Microsoft might have been trading at 18,000% higher than at IPO.

Don't get off this train yet.

jk2014 | May 10, 2013

Investing is about future growth. If you evaluate Tesla will grow to be the biggest American car company in 10-20 years, then current price is a goddamn steal.

GenIII and beyond will explode on the market. There is such a pent up demand, it's going to be just as a wild as when the iphone hit the mobile phone market. This is a case of developing a product people don't know they'll desperately want yet but they will when they see it (specifically GenIII).

This is not a matter of will the product be a success in the market place. It's a matter of creating, developing, sustaining a effective organization to meet the monstrous world wide demand soon to come. So far, so good.

ghillair | May 10, 2013

Once big difference between Tesla and iPhone. The cell phone market world wide is like $17 billon while the world auto market is about $10 Trillion. If Tesla can pick 5- 10%, Apple will look like a small company.

DutchNurse | May 10, 2013

Investing IS about future growth. However short term (inside of 10-20 years) there are a few things to think about.

Doing some very rough volume counting, it appears like 24.5-26 million shares have been acquired since thursday mornings ~3,000,000 positive volume tick (I'm using every 15 minute candles).

We know the last shot interest reported yesterday was 27 million as of the end of April.

I very much doubt ALL positive ~26 million accumulation was cover action. Probably half these shorts are still waiting for failure. Chances are half of these are professional traders (something like myself at least part time; esignal, chart pattern reader kinds) and half aren't.

Important point: professionals/semi pros, that is to say experienced investors almost ALWAYS set a limit for losses. I usually limit bleeding at a trailing 7.5%. You can do this with shorting too. It's called a trailing buy to cover stop order.

That leads me to think many of the shorts out there are emotionally attached to these trades. Many of them either peeled trailing cover orders off or never had them in the first place (WTF?!).

That tells me its likely that maybe we can speculate that half (if that!) of the recent price action is cover action. It's very likely there is still squeeze potential out there. Wait for the supercharger announcement to hit, and it's possible some of these pokey shorts will cover up.

There is one other element we need to address. Some brokerages have instated Hard To Borrow fees on short positions of TSLA. Lots of professional platforms will do this - like Interactive Broker. Platforms which, arguably encourage, high frequency trading.

I know of at least one brokerage now charging 40% annually as a hard to borrow fee on TSLA shares. I cant say if there are others. The way this works, is, the brokerage may have had to borrow shares from ANOTHER brokerage to even complete the original trade because available shares are in such short supply. This means a 40% annual charge on CURRENT face value is being charged monthly to the shorts. So these guys are losing about 3% a month (off of ~$75, not an original purchase of $35 or $40 - HUGE difference) just to stay short. Either way this is expensive time to bide for a better cover. In the case that you shorted from $30...Well I wouldn't like to do that math. Just waiting just a few months if your privileged to a hard to borrow fee could negate out, well your entire trade in the first place.

Cliffs Notes: Shorts may be forced to cover soon, wait for supercharger announcement and european sales. Longs MAY want to take a breather somewhere, but its more likely that q2 is just sideways trading rather than pulling back to give better entry. Is the company overvalued on paper? Yes... But near term its possible the shorts will provide undercurrent support. Long term, I really am starting to believe this is a multibagger - and I'm not emotionally attached (yet...Might be getting an S soon...)

Brian H | May 10, 2013

YTD, TSLA is in the 100% gain bracket. Could it happen again?

negarholger | May 10, 2013

@jk2014 - Model X is the game changer... Gen3 is the icing.

jk2014 | May 10, 2013

+1 Dutch

noel.smyth | May 11, 2013

well my S is more than covered in my gains over the last 6 months. Thanks Elon and company for an awesome vision and product. I too believe we are in the beginnings of a multi-bagger. (I'm thinking a 10 bagger over a decade from where I got in is very achievable)

AcuraKidd | May 11, 2013

So I'm just waiting for the prices to come down to around $70/share so I can make a big investment.

Is that a reasonable price or should I just buy now?

DutchNurse | May 11, 2013


It seems you are not the type to be charting bases and looking for doji star turn arounds.

If that sounds like japanese to you (assuming you dont speak japanese of course), then you will probably fall into the long term investment category with TSLA now.

Anything other than a long term hold (1-3 years) would probably be a poor time to invest. There are no readable patterns and recent movement is irrational. A short term trader looking to get in NOW is probably something I'd advise against.

For a trader who's already LONG you could feasibly keep the positions now and look for a potential turn around but good luck reading anything into it. Maybe I will be able to sell prior to a slight pullback and then buy back in with my proceeds as a larger position, but I really dont know how likely that is - right now I cant tell which way is north until I get the next short interest read on May 15 (reported probably around may 18). That will at least give me some guidance.

I would say to anyone else there will be hiccups along the way, but probably five years from now current pricing will look CHEAP. I do think Elon is pretty with it and Tesla might really work.

I really try to stay disconnected from the company, of course I'm rooting for it, but that makes for bad decisions sometimes, but long term, it a very interesting speculative play.

Tesla, if it works, certainly has MASSIVE growth potential.

If you have good standard of living and could afford to, worst case scenario, lose the money, than go for it. NEVER PLAY WITH WHAT YOU NEED FOR THE MORTGAGE (if you have one) or debt payments!!!!!!!!

P/E is what you talk about, EPS is what you trade. Reminds me of the saying "horsepowers what you talk about, torque is what you drive"

If I'm not giving a definite answer and your frustrated - this is how investors talk. Try listening to buffet :)

That said, I'm looking for two Gen III's when their out.

DutchNurse | May 11, 2013

I owned Cisco since 1992. Do stocks really make more than 100% over a lifetime?

Check those charts.

Johnsmith1000 | May 11, 2013

What are the chances that a major disrupting event impact the demand for Tesla Model S and thus impact the share price? For example another EV, even not directly a competitor, could make an unexpected announcement and release a car that attracts the low-end of market for Model S. I'm thinking of say an Infinity LE next gen or such. Although at significantly lower range and class, but still due to lower price, it will distract some buyers away from Tasla.

Would like to hear from more knowledgable folks on this thread regarding such possibilities (but please don't beat me up for my example above, not suggesting Infinit will compete with Tesla:-), I'm talking about the investment market reactions).

Ok, shoot now...

DutchNurse | May 11, 2013

That is a big deal. Tesla is currently probably overvalued in some sense according to its current state of financial affairs.

The price may make sense as it currently stands but it has significant expectations attached to it. The argument 'longs' are making now is that "In 5, 6, 10 years Tesla could be a multibillion dollar company!". I agree, it very well may; however for the time being, it earned low double digit millions this quarter.

Generally stocks are valued to current earnings (this is how 99% of securities SHOULD work). Tesla here is the exception because the potential for fiscal success is SO huge IF it works. People are willing to value tesla at what it could be worth, 3, 4, 5 years from now.

If Tesla doesn't make it through a hoop - us longs are in trouble. That would significantly delay 'time til expected value'.

DutchNurse | May 11, 2013

I do think however, Tesla has a huge competitive "moat" around it. Other EV companies don't really seem to be a worry at least at this point. The market, my own analysis backed up by a test drive among other things, patents, and reviews, suggest to me at least, that Tesla has the overwhelming superiority in the EV market for now.

I guess Nissan Leaf is the only other comparable vehicle at this point, being a zero-gas vehicle. The range, warranty, and unknowns (does is behave in varying climates?) leaves significant room for improvement. Plus it's ugly. The engineering expertise and patents suggests to me, Tesla is years ahead of the competition.

jk2014 | May 11, 2013

Dutch -- you are still not looking at the big picture with Tesla. Tesla develops energy storage systems (i.e. battery packs). Energy storage systems are what many households in America will have in 10-20 years. Add business (hotels, warehouses, office buildings) and government (military) and this could be a huge revenue stream outside of vehicle sales. This, of course, in partnership with SolarCity which is another value add. Also, consider every other device or machine that require energy storage and the skies the limit.

There are other revenue potentials, but will have to write a novel to explain them all. They are that vast.

Elon does blurt out a lot, but he also can be discrete about future areas of interest.

DutchNurse | May 11, 2013

We could say Tesla is the proprietor of the future so-called hyperloop too. That's just too far fetched to consider as an investor currently or for the next number of years.

For now, I, as well as the market, view it as a car company. The minute Tesla begins to sell batteries is the minute it will count as far as the stock is concerned. Trust me, if it's not in the 10-K (including forward looking statements), its non-existant as far as an investor should be concerned.

I'm not saying your wrong, but for now, I believe Tesla isn't a battery and energy storage company. If you were in the market for a battery stock in the immediate and foreseeable future, but Panasonic, or much better yet check ticker ENS.

It's not so much that Tesla develops energy storage systems as it develops power conditioning systems and management for existing storage products - as it currently obtains Panasonic batteries. You are absolutely correct though - Panasonic batteries are much improved by the utilization of Tesla patented technology, but the biggest way is through thermal regulation.

Thermal regulation (more cells instead of a giant cell preventing malignant temperature increases, AND actively controlling the actual cell temperature through heating and cooling elements) is their biggest competitive 'moat' in the energy storage management area. It's probably true that this is much more a factor in vehicles than in homes.

Again, I'm not saying your wrong, but I would advise caution valuing that into the stock. For now.

jk2014 | May 11, 2013

Dutch -- do you know how much development Tesla has done with panasonic on the batteries? They are very much involved, unlike any other company using the same base battery product. Panasonic acts more like an outsourced factory then a vendor, IMO. If panasonic batteries were the source of the range and reliability of Tesla's system, then why isn't GM, Ford, any other established car company coming out with 200+ range? Because they can't do it. Tesla has the patents to make sure they don't do it for awhile/if ever. I can't remember which Tesla executive said it, but they told the big three to move on to the next propulsion idea because they've beat them to it. I interpret this as we have a barrier to entry in this market (BEV), move on because you won't figure out a way around it.

In our industrial history, many big things have come from innovations that were meant for other purposes. This is no different in Tesla's case with the battery storage system tech. In combination with the exponential growth of solar, specifically SolarCity, Tesla will have a readily available market to take advantage right now. Military will most likely be first to make a mass order soon, since they are expanding their contract with Solarcity to install PV systems. Not only are they sold on how solar reduces energy expense, but to have distributed energy capabilities looks really good for energy security reasons as well.

Don't discount this future surprise move in the near future.

DutchNurse | May 11, 2013

I need to do more reading.

You may have me eating my words I'll definitely look more into this.

Any links to bring me further up to speed?

I do really feel though, that the next big capital intensive hurdles are getting the Model X out and the Gen III production and development.

It's very unlikely we will see any bit new energy storage business derivatives until the primary business is thoroughly flourishing... Along that thread, I do think that marketing the company in a completely different direction, or even simultaneously expanding in another direction would probably be received as a bad thing by wall street right now. We (I'm long and a probably not to distant future owner as well) are winning the mental E-automotive war, but there are a couple important battles yet to wage.

I personally am becoming more of a believer everyday (I'm 'paid' in my second job here of trading to be skeptical, but certainly never spoke against tesla - I have a chemistry undergraduate and love successful science based companies)... But we need to convince the rest of the world this REALLY will work - even down to the Gen III sedan/coupe level.

It's extremely nice to hear about second stage growth potential outlays though...That is what I would consider something like that...and thats also what makes double digit bagging equities...

DutchNurse | May 11, 2013

Are you aware of the 3-d battery technology that is coming out of the University of Illinois? Besides bringing more bragging rights to my state in terms of our energy research -

jk2014 | May 11, 2013

There are other links, but here are a couple to whet your whistle on the business right now...

Buffett is already ahead of the game with China's BYD.

However, the US market is wide open for Tesla (or subsid.). Solarcity will push it's way in soon I think. They already have pilot programs going on as I write this.

AcuraKidd | May 11, 2013

well...wish me luck guys, im buying 120+ shares this monday, hopefully i can somehow get them around $75/share

any tips on whens the best time of day to buy?

teslajolt | May 11, 2013

Another thing to consider. what do you guys think will happen to Tesla's old batteries.. a 85k battery with 50% capacity is a perfect candidate to be used in a house solar system.

jk2014 | May 11, 2013

teslajolt -- right on. This is very much in the future, IMO. To accelerate adoption of electric vehicles, Tesla will look for all and every opportunity to do so. Energy storage systems for homes and businesses (and other areas) will help develop economy of scales quicker, which brings down unit price faster, which then gets us closer to mass market sooner. Sparks more battery research and development, etc... can't deny its effect on achieving Tesla's stated mission...