Status Tesla Motors Showroom Beijing

Status Tesla Motors Showroom Beijing

has anyone actual infos to this topic? It's quite a while- no infos to the showroomopening or the trademark-issue. China is so important! Please post news regarding this topic

bradslee | September 29, 2013

I spoke with Michael who is in charge at Beijing Showroom last week. Things are getting in order including getting all required registrations with the national and local government agencies as well as settling the trademark issue. TM Beijing has had over 100 MS reservations with each putting down 250,000 RMB (about $40,000 US dollars). TM is expecting to deliver the first MS in China in first quarter of 2014 and its Beijing Showroom will open just before the first MS delivery. Currently, TM Beijing Showroom has three MS including one Signature on display (but the showroom door has yet opened to public). As for the final sales price for MS in China, no one (except Elon) really knows. But since Elon has insisted that MS price should be close to that in US worldwide, the MS sales price in China is expected around 1.2 million RMB to 1.5 million RMB (about $190,000 US dollars to $250,000) that would include MS car price + 25% tariff + 17.5% VAT + local operation cost.

thranx | September 30, 2013

First three cars in the showroom should be red, white, and blue.

Mathew98 | September 30, 2013

More likely all red. Signature red, MC red, and custom Communists red (Chinese edition with a dragon etching on the hood).

carlk | September 30, 2013

I wonder what is the resolution of the trade mark issue.

Benz | September 30, 2013

"about $190,000 US dollars to $250,000"

Pretty expensive. But hey, Chinese people have a lot of money, so what the heck. And most rich Chinese people want to buy stuff that will give them some status. Just wait till a few Tesla Model Ses drive around in the streets of Beijing so that people will actually see them live, and start talking about them with each other. Then it will go really viral. Just wait and see.

bradslee | September 30, 2013


To update you on the trade mark issue, here is the information that I have:

1) TM is challenging the two marks of "Tesla Motors" and Chinese mark "Te-Si-La" that the dishonest Chinese businessman (Mr. Zhan) previously registered with Chinese Trademark Office and currently these two marks are under re-evaluation status.

2) In July, Mr. Diarmuid O'Connell, TM's VP of Business Development, led a team to China to resolve this issue but could not reach a settlement (TM's wanted to pay 2 million RMB to Mr. Zhan but he wanted $30 million US dollars. Elon once publicly commented that this guy "was dishonest and wanted to extort Tesla."

3) Meantime, TM has applied its new mark "Tuo-Su-Le" (in Chinese, it means Develop-Speed-Happy) as TM's new mark in China to Chinese Trademark Office under Class 25, 36 and 37. People in China think now that TM is giving up its "Te-Si-La" mark in China and is using "Tuo-Su-Le" mark in China. But, Mr. Qi Shen, Sales Director of Tesla China, said "it is a misunderstanding to think TM is abandoning Te-Si-La" mark. 'Tu0-Su-Le' is only a name of the company and has nothing to do with the trademark. This new mark has also nothing to do with Tesla's trademark dispute."
In sum, Tesla's trademark dispute is still unresolved. Some source has said that Elon has ordered TM team to settle this matter in a timely manner with "any method so long as it is legal."   
We will see.  

carlk | September 30, 2013

@bradslee Thanks for the update. I like this "any method so long as it is legal.". I guess hire a few thugs to break this fellow's leg is out of questions.

thranx | September 30, 2013

I would add the argument in Chinese court that Tesla is striving to improve air quality in Beijing and by his obstinacy Mr. Zhan is against that. If nothing else, it would cause him to lose face...especially if it made it into the local news.

Brian H | October 1, 2013

Legal where?

mumanoff | October 1, 2013

Finally, let them buy from us....or is that US.

lolachampcar | October 1, 2013

or tell them those five free MS' to party leaders can not be delivered because there are TM issues. Problem solved (the American way).

Cindy I II III | October 1, 2013

I took a colleague visiting from the China office to lunch last week. When she saw her ride she got all excited (not excited at all by the lunch I bought her), for Tesla was an extremely hot topic in her circle. She said that in China, it would cost ~3X the US price when it's all set and done. But people were waiting to buy them, and like all other luxury status symbols, will be sold out immediately there.

I was surprised that she and her friends in China knew more about Tesla than my American colleagues here in New Jersey. But if her excitement is any reflection of the population, TM will KILL in China (legally).

Whity Whiteman | October 1, 2013

thanks for Your infos! China'll be a big big story. 20000? 40000? These numbers seam joky.. 20.000 in Beijing alone 2014 )

Whity Whiteman | October 1, 2013

I think, TM will be sold out for at least 2-3 Years.

Benz | October 2, 2013

The Chinese people who are interested in Elon Musk and/or Tesla Motors and/or the Tesla Model S should join forces and do something about that crazy Chinese business man, as he is an obstacle for them as well. Is there already a Chinese Tesla Fan Club?

Mathew98 | October 2, 2013

Yup, they're all here in the US site. The fan boys in China are too busy writing in ancient Chinese calligraphy. ;)

Benz | October 2, 2013

Well, I would guess that they do that these days on their smartphone or tablet. And therefore they will very much like the Tesla Model S with its 17 inch touchscreen, I think.

jackhub | October 2, 2013

In the year 2000, more people were studying English in China than in any other country in the world . . . including the US! As an executive at a German steel company once told me, If you have something I want, I will learn your language.

Benz | October 5, 2013

Any idea how many people in Angola are learning the Chinese language?

Mathew98 | October 5, 2013

@jackhub - It's funny you mention that. 3 of my kids are now learning Chinese in school as a second language. It's the sign of the time...

Whity Whiteman | October 6, 2013

Come on, Chinese Tesla-Fans. Are there no actual photos of the Beijing-Store? What is the actual status?


Whity Whiteman | October 6, 2013

found something on the other forum...
nice, thanks

Brian H | October 6, 2013
Mathew98 | November 5, 2013

Here's the official unveiling of China's first TM showroom.

Kinda disappointed that TM did not feature a communist red color in the showroom...