Supercharger Announcement!

Supercharger Announcement!

Supercharger announcement will come the week of May 13-17. Combined with the Q1 results and outlook, this announcement should really hit the market well going into the June shareholders meeting.

Might actually see the " tsunami of hurt" very soon.

Can't wait!

jk2014 | May 30, 2013

As tesla grows, I fear competitors or anti-tesla folk will try to sabotage the supercharger network. They don't have an attendant. Multiple downed SCs could be very detrimental.

Hope there is some kind of future security plan worked out.

negarholger | May 30, 2013

I see the head line "International terror group disables Milford Supe Chargers - US business comes to a screaching halt. Dow Jones index drops by 1200 points"

In 10 years maybe...

Benz | May 31, 2013

Had anyone guessed/predicted any of the four new Supercharger locations in California (which will go live in June 2013) right?

tpmeyer | May 31, 2013
TeslaRocks | May 31, 2013

A "thief" can take whatever they want if we are talking about organized crime. These guys are professionals, they have all the right tools and staff, they are, well, organized. If they can steal a locked car no problem, they can throw a battery pack in a truck and drive away in a jiffy, or better yet steal the whole car. Luckily, for the time being, I trust that Tesla owners and aspiring Tesla owners are an intimate and fanatical enough group who would never even consider buying any Tesla product if there is any chance that it could have been stolen. Other than as a battery pack, not sure where a thief could liquidate thousands of battery cells. And with all the electronics and intelligence in the model s, stealing a car to resell it whole is probably more foolish than ever.

As for security at supercharger stations to protect from jealous competitors, thieves, and vandals, I am not too worried because Tesla could hide a bunch of security cameras around each site, which they probably already have, and a bunch of tracking chips in the expensive equipment, and have a plan for when they sound the alarm for quick police response. Not a huge concern. And lets not forget that superchargers are not the only source of power.

I look forward for the superchargers scheduled to open in eastern Ontario in a year or two. A month ago I saw a Roadster and two weeks ago I saw a model S, both first encounters in person, so it's very exciting when my fantasy world meets my real world, like when space travel will become possible for the common person.

Like I said before, because Tesla can pick virtually any location and generate a flow of affluent and probably hungry potential customers to an area, they have the power to really increase the value of land around a supercharger, which they can sell, rent, or use to run their own retail business like a restaurant. I think renting or selling is a better idea, though, for most areas at least. But they are turning a cheap commodity (rural land) into gold, so maybe they can make money in the process or break even on the whole supercharger construction project. I don't really know, that's just the way I see it. That's how I would do it, buy a huge plot and put a supercharger in the middle of it after subdividing it a little, so that I would own all the land within easy walking distance, and wait for traffic to pick up before deciding what to do with it.

Brian H | May 31, 2013

Yes, the PR said once the first few stations were up, it became much easier to get approvals, etc. That will accelerate.

djdyar | May 31, 2013

Oh, COME ON! How can you not put any in Chicago or Atlanta??? I see another Model S almost every day in Atlanta now...We need some love too!!!! :-(

Brian H | May 31, 2013

SCs are not "in" cities, just within range. 6 months isn't soon enough for you? Too bad, so sad.

TI Sailor | June 1, 2013

djdyar -

I submitted a recommendation yesterday on the SC suggestion form to install a supercharger at the Tifton Mall. Although it would not impact local Atlanta commuting, it would enable stress-free travel to Florida. Here are the specifics:

Tifton Mall in Tifton GA
Location: 0.2 mi east of I-75 (GA Exit 63A).
Placement: 100 mi north of I-75/I-10 junction; 94 mi south of I-75/I-475 junction
Stores include Belk, JC Penney, TJ Maxx, Childrens Place, Bath & Body Works, & Dockers.
Nearby restaurants: Red Lobster, Pizza Hut, Subway, Taco Bell, McDonalds, Checkers, others

djdyar | June 1, 2013

@Brian H,
Atlanta is the junction of three interstates, I75, I85 and I20. A SC in the area where they come together would enable travel in all direction to/from Atlanta.
It's obvious that these chargers are first and foremost for long distance trips and that was why I wanted one there. I didn't realize you were so slow and stupid that I had to be totally explicit for you.

Let me know if you need me to explain it further and I'll "type slower" so you can follow the logic.

djdyar | June 1, 2013

@TI Sailor,

It looks like they're assuming everyone is coming through Chattanooga on I75 and heading through Atlanta and stopping in Macon which is where they put the charger. From there It seems they're planning on Lake City where I-10 and I-75 come together.

But it's really strange that they would plan on putting them in Tallahassee, then Lake City, then Jacksonville along I-10. That's an average of only 80 miles apart so I don't understand why they'd put so many on that corridor.

I agree with your idea of Tifton. There is a large number of people in Atlanta who own homes or vacation in Florida. Assuming they leave Atlanta with a full charge, Tipton would be a logical place to stop, on the way to Florida.

Then again, it looks like they chose Montgomery which is the path you'd take from Atlanta to Panama City/Destin area. So I can see why they chose that spot.

TI Sailor | June 1, 2013

@ djdyar

Snowbirds and visitors to Florida primarily use either I-95 or I-75. Those two arteries must thus be populated with superchargers at reasonable distances.

The Macon SC makes sense because of it proximity to Atlanta and its junction of I-75 and I-16 (to/from Savannah). The Tifton SC joins Macon and Lake City/Live Oak as we've noted.

I also recommended this SC location: PADDOCK MALL, a Simon property, in Ocala FL
Location: <1 mi east of I-75 on SR200 (FL Exit 350)
Placement: 94 mi north of Tampa Service Center; 90 mi south of I-75/I-10 intersection.
Stores include Macy's, Sears, Belk, JC Penney, Victoria's Secret and many more.
Nearby restaurants: Outback Steakhouse, Olive Garden, Ruby Tuesday's, Chuck E. Cheese, and a bunch more

djdyar | June 1, 2013

@TI Sailor,

Yes, I grew up in Knoxville with I-75 going through town. There were so many snowbirds on the road with Michigan and Ontario tags that we always joked that Michigan was actually about 1,000 miles long and 100 yards wide and it connected Ontario to Florida and was nicknamed I-75 LOL

Brian H | June 1, 2013

Intersections near cities have a disadvantage for the residents of that city, since they're "too close" to do more than give a small range boost. If you live in Atlanta, you want the nearest 100+ miles away!

TI Sailor | June 1, 2013

I agree. Distance from north Atlanta, e.g., Marietta, to a reasonable Macon SC location like the Macon Mall is almost exactly 100 miles. North to Chattanooga TN is 95 miles.

negarholger | June 1, 2013

TI Sailor - I have experience. I live 19.8 miles north of Gilroy. The super charger is of no use to me... (a) too far to get cheap electrons ( 1.5 hrs time spend to save $10 or $15... you must be kidding, I have better things to do ), but on the other hand to close to really need it to get home ( I never cut it that close ).

BEFORE I had my S I thought it was important to have the SC close by, AFTER I have my S Gilroy turned out to be utterly useless ( for my needs ).

TI Sailor | June 2, 2013

@Kleist - I should have said, "I agree with Brian H". I want SC locations to be on the way to where I'm going, not close to where I live.

carlgo | June 2, 2013

The only answer is to have SC stations everywhere. At some point there will be too many Teslas to be accommodated at upscale malls and such. Far too much really expensive and actually unavailable real estate will be required to make this practical in the long run.

The only answer is to either team up with existing gas stations both in cities and along the routes between them, possibly buying out selected stations and converting them to Tesla use. Mom and pop gas stations are being squeezed out by the major oil companies and those stations are available. (I saw this great old station, rounded buildings with glass blocks walls. I thought that this could be restored and made into a fabulous Tesla SC station).

Of course battery range will someday be increased and charging times decreased, so having convenient to everyone wayside stations will naturally take over.

I see the future of recharging very similar to that of today's gas station, even to the point where home chargers are more of a legacy thing. I do not see a future at malls and such, even though for now some may be good as a promotion.

And at some time the fuel will not be free. Tesla will be the Chevron of Electrons. (Yes, I agree that is pretty clever). Think of it like Apple's Apps in that they won't have to make much money off of the electricity sales, but will sell a lot of hardware that uses it.

Pungoteague_Dave | June 2, 2013

SC's should almost never be located at normal enclosed malls. I am a retired mall developer and still have interests in malls throughout the U.S., and some outlet centers. Outlet centers do make excellent SC locations, but enclosed malls do not. The reason is that, by definition, malls with Macy's, Belk, etc., are in highly populous areas, which are inappropriate for SC's, which belong between population nodes, not near them. On the other hand, large outlet centers cannot be located with 30 miles of the nearest enclosed mall due to department store sensitivity - they refuse to let their manufacturer suppliers like Ralph Lauren, Nike, and Tommy Hilfiger to be in direct competition with their first-line department stores. This is why outlet centers make the perfect location - they are almost always on high traffic routes but far enough from where people live and work to be useful range extenders for EV's. Forget your mall location submissions - ain't right and not going to happen.

RanjitC | June 2, 2013

@ Puntoteague_Dave

SamO | June 2, 2013


I've said before that if you want to put chargers in malls, let them be the HPCW. They are cheaper and they can help you avoid a Supercharger if you are traveling into a city that is not your own.

For example,

I live in LA but drive to SF, Supercharging along the way. No complaints and I arrive in SF with 175 miles of range. I'm staying for the weekend, so I stay with friends and park on the street (no chargers) or at a hotel (maybe charger) and I drive across the Bay Bridge one afternoon and drive to Oakland for a baseball game.

A 60-120 mile top-off (while I watch a movie or shop for birthday presents) would be amazing.

And at a cost of $3000/charger, Tesla could spend $6,000,000 on 2000 chargers throughout city centers.

The good thing is most people wouldn't waste a 5-10 hours to get a charge at the mall so they shouldn't be clogged. The main thing is to have them become ubiquitous.

negarholger | June 2, 2013

@Pungoteague_Dave - I've got a question for you. What could be the value proposition to an outlet mall to convert some parking spaces to dedicated Tesla spaces. Take Gilroy for example, there are hundreds of parking spaces, why would the outlet center even bother to deal with a few extra customers a week. How does Tesla convince the outlet malls that it is a good deal for them?

SamO | June 2, 2013


If you are in the retail business and I tell you that I can bring an extra 7000 people to your mall every year.

What if I promise that these people are in the top 10% in incomes.

That they are already coming feeling like their pockets are full of cash because this stop isn't costing them $50-$125 to refuel their vehicle.

That all you have to do to get these customers to your business, is to give up the rights to 10 exclusive parking spots. Everyone using the spots will still be coming to your business, but they are dedicated to exclusive users.

[well . . . when you say it that way]

negarholger | June 2, 2013

@SamoSam - yes, that is one possibility.
On the other hand I stumbled over a little of Elon's comments that initially phone calls never got returned, but once we showed what we are doing there are welcoming us. Super Chargers are solar plus storage... could there a much bigger energy deal behind it and car charging is just a side product ( and therefore can be free). P_D has been in the business and probably can estimated what size of an energy deal would make sense/difference to outlet centers.

TI Sailor | June 2, 2013

@ P-D

The problem I have with locating at either enclosed malls or outlet centers is the fact the busiest travel days of the year are also the busiest shopping days. Congestion, both traffic and stores, is often nearly intolerable. Unless parking space is overwhelmingly generous, the probability of being ICE'd increases dramatically.

That said, I recommended a supercharger be located at the Dublin Mall, located less than a mile off I-75 in Dublin GA. Although the mall has a few anchor stores like Belk, the city is relatively small and not populous to begin with. Importantly, it's midway between 2 "dots" on the SC map, e.g., 100 miles from each, and there are several restaurants within walking distance to serve the needs of most Tesla motorists. (Are ICE drivers really engine-ists?)

TimHuey | June 2, 2013

I noticed a bigger EMPHASIS on the term Free LONG DISTANCE charging lately and all the relative terms that indicate they may be positioning themselves to meter use of the superchargers.

What is the excepted LONG DISTANCE work commute that would allow fit the above definition? Would you need to have to drive over 100 miles a day to qualify? 200? I just wonder what defines LONG DISTANCE for FREE Charging.

negarholger | June 2, 2013

@TimHuey - a college of mine is commuting 150 miles a day RT passing by a super charger. He spends $10k a year on gasoline alone and the BMW accumulates 200k miles in 5-6 years. $85k for MS - $45k for BMW = $40k - $50k gas... the MS is the low cost option for him ( still working on him ). Even if he charges at night ate home with EV rates he is still coming out ahead ( no oil change etc ). Second what the MS will do for him is cutting his commuting stress in half, but for that he has to actually experience it.
I am still amazed people come up to me - expensive car... what did you pay for your A6? $75k... so where is the difference? I have changed my attidude: MS is the low cost car and Gen3 will be the cheap car.

TimHuey | June 2, 2013

In my above post

Excepted = accepted.

Wish we could edit

TeslaRocks | June 3, 2013

Seems to me a mall may not be the best place to put a supercharger, unless there is a lot of cheap vacant land around. If half a charge takes 30 minutes and soon 20 minutes, even a full charge at say 1 hour is not a lot of time for shopping, at least for serious shoppers in a location where there are many stores. The result is that someday there will be a problem of congestion at supercharger, with full cars parked in spots and a line of Tesla owners waiting for their chance to fill up. Ever been at a busy gas station where there is line-up? Well this would be worse because the owners of the parked cars might be no where in sight and that just creates a very frustrating and conflicting situation between people who are on the same team.

I think the best locations are where there are only a few stores around in easy walking distance, beyond which the average person will prefer to drive to get to once their car is done. Those stores in the immediate circle around the supercharger would be stores like fast food joints and antique shops, where you are generally done within 30 to 45 minutes and that are compatible and appreciated by people currently on a road trip. In that respect, like I wrote before, I believe that Tesla has an amazing opportunity to buy vacant land in the middle of nowhere along a busy highway and build the supercharger and somehow allow for those compatible "stores" to be built nearby by selling or leasing lots. Alternatively, they could find land right beside an existing compatible business that would appreciate an increase in volume and would be able to sell this land at a discount to Tesla and/or pay a little fee for the added business. The supercharger will bring people to places where they may never otherwise go, with the perfect amount of time to spend to make a quick purchase, so that's got to be worth something.