Submitted by Theo on August 20, 2010
Our team at the "Center For Customer Insight" (CCI) in St. Gallen/Switzerland made an extensive survey to predict future sales of electric cars. Micro/City Cars like Smart will not be very successful as electric vehicles (only 2.7%). Sports Cars will (12.9%), also midsize and executive cars. Most surprisingly electric commercial cars will be successful with 15.4% of total sales. This will make sense for taxis (average daily cab range in New York is 130 to 200 miles). Again, vehicles used as second cars in the household (Smart) will have 0.0%.
As no direct answers were sampled ("Will you by an electric car?") the prediction model is somewhat hypothetical and should be tested with real data. The time beeing there is only one area with real data for electric car sales: TESLA.
We have prepared a short questionnaire (3-4 minutes) and everyone who is willing to participate may do so with the following link. Also non- or soon-to-become owners are invited.
If the link does not start automatically please drag and drop it into your browser.
Thanks for your cooperation
Dr. Theo Lieven
Center For Customer Insight (CCI)
University of St. Gallen
CH-9000 St. Gallen