I may be an idiot but I didn't understand when I bought my Tesla 60 that supercharging option didn't come with it. This was not made clear in any conversations with salespeople nor did I find on the web this was particularly clear. Everything you read about Tesla and the supercharging stations acts and talks as if everyone is eligible for the program. They talk of how it is free to use for life and it seems like a great feature. I wouldn't have bought the 60 version if I had known it wasn't included. Frankly, it never even occurred to me that it might not be included. I travel a lot around California and it would be a perfect thing to use when traveling to Tahoe, going up and down the coast and the numerous places I like to go to. I imagined all those trips when I bought the car and carefully looked at supercharging station locations and how I would do this. However, when I started to plan my first trip in earnest I discovered that my 60 didn't come with this and that I would need to contact Tesla to have it enabled.
At first I was told that since Tesla had changed practices in how it marketed the Supercharging stations they were sorry I wasn't clear on this. They had changed the way they sell the cars so that someone always talked to them about the options clearly explaining what was included and not. I didn't get any such talk and depended on the research I had done online and since the online materials changed somehow I missed this key fact.
I am now told that I will be given a 500 discount off the 2500 price for this option with the model 60. $2500 at $0.10/KWH that PGE charges me would be 90,000 miles on the car. There is no way I can justify occasional trips to Tahoe, Southern Cal etc by prepaying for 90,000 miles or 75,000 miles or 50,000 miles. I will probably charge at Supercharging stations a dozen or 2 dozens times a year at most if I could. Assuming full charges it would take more than 20 years to drive the miles and use the stations for this to be a worthwhile investment - maybe. Let's say I factor in a doubling of cost because of the convenience factor and the cost to Tesla to provide this service. I would still take 10 years to get the value of this no matter how you look at it, it is like I am paying $1/KWH or 10 times the cost of what PGE charges.
There are so many ways to look at this but none of them make this $2000 look like a decent investment. The cost of pre-paying 10 or 20 years in advance of my usage (assuming I even use it as much as I speculate) is ridiculous. Who would do that? Maybe if I could get Gasoline for my gas powered vehicle in advance at a discount, like a guaranteed $3/gallon someone who thinks gas costs would escalate might think this would be a good investment and prepay for gas but I don't see any reason or rationale for investing in my mileage so far in advance.
I am guessing that Elon in setting this price wasn't thinking that day. It strikes me this is like an oversight it seems so dumb. There are many potential alternatives. They know my car is being charged. They could charge me $0.20 or $0.30 for electricity I used and send me a bill. There is no reason to instrument the stations or put in credit card machines. They could ask for an alternative annual plan for say $200 or even more.
This is a big deal and makes the Tesla model S 60 in my opinion not a desirable car for many people. The superchargers are also a key element of what I think is a winning holistic strategy for Tesla like Apple had of creating the ecosystem for Tesla owners. It binds you to Tesla as opposed to the electric alternatives because they have the best charging stations and usable only by Tesla it is a huge selling point. By making it out of reach of people who for whatever reason can't buy the 85 or in my case just didn't know this is sacrificing what I think is a huge "bonding" and group dynamic that creates loyalty. Without the supercharging stations I am a lot less likely to purchase my next car as a Tesla or even consider selling my current car and buying the new BWM or other luxury sedans competitors due out in one or two years.
Obviously if I had known this I would have bought the 85. I would even trade in my 60 if that is an issue. However, Tesla is being obstinate. I have written Elon as well and hope that somebody somewhere in the system catches what I think is a simple mistake in how to market this and sell this feature and let all us Tesla 60 owners share in the benefits of supercharging stations and the amazing benefit they provide to owning a Tesla.