Tesla Model S, the #1 selling luxury sedan in America right now?

Tesla Model S, the #1 selling luxury sedan in America right now?

Had to repost jed's post from another thread in a wider context. Hope it's okay with you jed-99aggie:

"Given some your comparison brands you might find the attached Q1 volume data of interest. It does not compare the direct models, but does provide some empirical reference for your decision. "

Brian H | April 9, 2013

The next target it to exceed the total of all the others ... >:)

jk2014 | April 17, 2013

The reports are starting to come in on Tesla outselling the competition...

Hope Elon can take advantage of this in one of his announcements...

Brian H | April 17, 2013

Specifically in "large luxury" category.

JZ13 | April 17, 2013

For comparison sakes I'd like to see the 5 series and E class numbers.

jk2014 | April 17, 2013

I think many analyst are keeping Tesla in the EV market "box" and are overlooking the true market. #1 in large luxury sedans (in the US) is a huge shot to their shortsightedness if true.

I'm rounding here from memory, but BMW 7 (direct large lux competitor to MS) sold over 17K cars worldwide in Q1. Tesla sold only 4.5K. There is a tremendous growth opportunity in this space that I'm not hearing much about. This also could indicate an immediate wider future demand. If this is the market space, then Tesla could be positioned to sell out through 2014 at current production rate and still not reach 7 Series levels.

Can't wait to see how Tesla uses this bit of info. Gonna be very interesting.

jk2014 | April 17, 2013

Not to mention the market for the Model X but it's direct competitor -- the Porsche Cayenne has a bigger market compared to the Model S and the BMW 7 series.

Quoting from a motorauthority article on porsche sales in 2012:

"The Porsche model most in demand worldwide, however, was the Cayenne: 74,763 units of this model were handed over to customers last year, a rise of 24.8 percent."

I don't know, but Elon might be selling short the demand for the Model X when he said in the Q4 conference call it would be less than that of the Model S worldwide...

Brian H | April 17, 2013

The supposed lack of soccer moms outside the US is probably the fundamental error; they're actually everywhere.

JaneW | April 17, 2013

2012 global sales
BMW 7 series -- 59,184
6 series -- 23,000

Could be the 6 series is more the competitor than the very conservative 7.
The 6s are less conservatively styled, sportier to drive, more imaginative, more
of a driver's car.

LMB | April 18, 2013

No doubt there are soccer (or football) moms everywhere, but do they drive the hulking, stupid cars that ours do? The parking lots next to the fields in our town are a sea SUVs that never go any further than the grocery store, at 15 mpg or so.

If they do drive those things in Europe, they will surely like the the X better than the Cayenne. But I would think Europeans would prefer the S. Because Europeans are more sensible about this kind of thing.

Brian H | April 18, 2013

Seating and carrying capacity, height above traffic -- there're a few things that appeal to them. If you can cut operating cost ...