Tesla Model S = the best-selling car in Norway!

Tesla Model S = the best-selling car in Norway!

With a market share of 6.1% it out-sold the VW Golf (4,9%) and the Mazda CX-4 (4,2%) for the period 01.09 - 09.09.

That is pretty amazing! :-) Congratulations Tesla!


royce1981 | September 11, 2013

Sorry, itis supposed to be CX-5.

Benz | September 11, 2013

That's great news. Let's hope that that success will continue in the coming weeks and month's and years.

Rheumboy | September 11, 2013

It will especially since they're fuel prices are the highest in the world!

Benz | September 11, 2013

The fuel prices in The Netherlands are also very high: 1 Liter Petrol is 1.85 Euro.

Now what is the price of 1 Liter Petrol in Norway?

BYT | September 11, 2013

Not surprised as I always thought the Model S would KILL in Norway once the news of how cool and economical it is got out, great news officially none the less!

Fredlambert | September 11, 2013

No disrespect, but I find this difficult to believe. I can’t verified the source since my Norwegian is rusty (non-existent).

Norway is known for being years ahead of the west, although they still live in a constitutional monarchy, but adopting a $80,000 + car with a 6% market share is crazy!

If it’s really true, I am applying for a visa right away, because this place must be perfect (aside for the weather and the monarchy).

Benz | September 11, 2013

There is beautiful nature in Norway as well. I am already looking forward to going there someday.

Mathew98 | September 11, 2013

@Fredlambert - You missed the part regarding huge EV incentive and no VAT (up to 100% purchase price). Another thread mentioned that the MS is similar in pricing to a "well-equipped" VW Passat.

How about them apple.

BTW, you should apply for the VISA right about now...

lolachampcar | September 11, 2013

Just wait until current owners start doing test drives and generally letting the rest of the country know about MS. I've moved five by simply letting friends drive my car.

thranx | September 11, 2013

Plenty of well-off businessmen in Turkey, where petrol is close to eleven dollars a gallon. Because of this, the excellent main roads are virtually deserted. Everyone uses long-distance buses.

Any plans for an Instanbul dealership, Tesla?

Runar | September 11, 2013

Benz, 1liter 95 petrol is 1.98 euro today where i live in Norway. Not that different from your price.

Fredlambert | September 11, 2013

@Mathew98 - Point taken. But 6% still is a huge number. Can anyone else confirm these numbers?

I can't find anything. Or can someone direct me to the right link on so I can traduce the page?

Notre | September 11, 2013

The number is real, but consider that this is more than three years of accumulated orders being delivered in a batch this autumn. New sales are another matter. We don't know that number. The VW Golf has been the best selling car model year after year, currently at over 500 vehicles pr. month. Hard to beat in the longer run.

Google translate:

moms = VAT (regular rate is 25%)

Fredlambert | September 11, 2013

@Notre Thanks.

Notre | September 11, 2013

As you can see on that web page the CX-5 is appr. NOK 300.000 upwards. The MS 85kWh is appr. NOK 500.000 upwards.

You can save more than that difference on fuel and other EV benefits in the cars lifetime, so the MS is actually cheaper.

Fredlambert | September 11, 2013

If this doesn't get picked up tomorrow, I'll try to get something on Yahoo! finance.

It's great news for Tesla.

Fredlambert | September 11, 2013

And for Norway BTW.

Notre | September 11, 2013

BTW NOK 506.0000 (base price for an MS S85kWh) is USD 84.000. Most MSes sold in Norway are "well equipped" Ps, and P+es with more or less every option and a NOK 700.000 or so tag (USD 115.000). So we actually have no subsidies, just no taxation.

lygren | September 11, 2013

The figure is correct Fredlambert, but please remember this large delivery is a result of accumulated sales over the past year or so.

Nonetheless, I did receive my MS60 this week as well in Oslo, Norway, and I am still smiling from ear to ear. Just driving this machine through my neighborhood has probably sold 10 of these......

With the current EV incentives in Norway combined with the simply amazing performance of the S - dashed with the fact that Musk has placed 6 superchargers here already - will probably make the S one of the most successful cars ever here in Norway. Provided, however, that the incentives are maintained for some time as well as no major errors / issues appearing with the battery etc.

Notre | September 11, 2013

lygren seems to negate my argument above, but he is one of very few 60kWh owners here.

My view is that "provided that the incentives are maintained for some time" the X "will be one of the most successful cars ever here in Norway".

Fredlambert | September 11, 2013


"Just driving this machine through my neighborhood has probably sold 10 of these"

Ahah, can I quote you on that?

Fredlambert | September 11, 2013


"the X "will be one of the most successful cars ever here in Norway"

Did you mean the S? Or you are already projecting that the Model X will work well in Norway?

Because of the rough winters I suppose.

NYC Realtor | September 11, 2013

This just proves my thesis that MS will sell even better in Europe than here in the US because of their incentives and their high gas prices.

Just bought more stock because this piece of Norwegian news.

We already have 3 MS on my block in Manhattan even though there are no incentives and it is more expensive than gas to fill out our Beam chargers.
So in Europe where it actually makes sense to buy electric cars one shouldn't be surprised that they go like hotcakes as soon as word gets out about the car. Many Europeans don't even know about it yet. Just wait..

Benz | September 11, 2013

@ Runar

Wow, so the price of 1 Liter Petrol really is higher in Norway (1.98 Euro) compared to The Netherlands (1.85 Euro).

You know what, if more and more EV's are sold in Norway, the demand for Petrol will decrease a little by little. Or not?

Benz | September 11, 2013

@ NYC Realtor

Indeed, just wait and see.....

Benz | September 11, 2013

@ Fredlambert

In my opinion the Tesla Model X is a better car than the Tesla Model S. Why? Dual Motor All-Wheel-Drive!!!

But still the sales figures of the Tesla Model S will be higher than those of the Tesla Model X. Why? The demand for sedans is higher than those of SUV's.

GeekEV | September 11, 2013

According to WolframAlpha, Norway as a GDP per capita of $99,558 USD per person per year. That's compared to $49, 965 in the US. It seems they can afford the Model S quite easily over there...

GeekEV | September 11, 2013

"has a" not "as a"

Fredlambert | September 11, 2013

Anyone knows 6% translate to how many vehicles?

Benz | September 11, 2013

@ Fredlambert

Period: September 1st - September 9th
Model S: 133 registrations
VW Golf: 118 registrations

Fredlambert | September 11, 2013

@Benz thanks

Skjervesbu | September 11, 2013

The sales numbers are mainly due to subsidies over other cars (lack of taxes). Cars are bloody expensive in Norway but electric vehicles are excepted from pretty much every one of them (VAT, road taxes etc).
I know most americans despise taxes, however these provide free health care, schools etc.

Pricing examples:
- P85: $ 101 000
- Panamera GTS: $ 313 000
- Golf GTI: $ 81 000
- BMW 750xi: $ 266 000

Hoping Gen3 can compete without too much of a head start.

NYC Realtor | September 11, 2013

@Skjervesbu: MS can already compete without a head start!! They go like hotcakes in the US even though you get punished for buying an EV in some states. Some states charge extra annual registration tax for EVs and here in NYC, EV charging is way more expensive than gas.

What you have in Norway is just gravy making them obviously even easier to move, but please don't say MS needed a head start to sell.

Good news all round.

Volleyguy | September 11, 2013

At that rate I can see millions of Model S's!

Too bad for us over here but seriously can we blame Tesla? You do not even need to advertise or anything just get them over there! Not much more than a Golf!

Skjervesbu | September 11, 2013

NYC Realtor: No hard feelings here, we can all be friends ...

The irony of it all is that Norway is making most of it's money selling oil&gas.

Benz | September 11, 2013

The people in Norway are in a very good economical position. And that's the result of the right decisions they have made in the past. So, the Norwegians have earned their current positive economical situation.

Brian H | September 11, 2013

The Norwegian mag has a Feb article on the Broder fight: Wet Gunpowder against Tesla. Nice!

Benz | September 11, 2013

Brian, if I click on it, all I see is cars from the IAA in Frankfurt. Correct me if I am wrong.

lygren | September 12, 2013

@Fredlambert; you may quote me on whatever you prefer when it comes to the S... :)

As for most Norwegians purchasing the performance-version I would agree that is correct for the time being. I was one of the first, and perhaps also one of the VERY few 60-customer here in Norway...

Me, being a cost/value-oriented type of person, did not see sufficient advantages reflecting the increased cost based on my personal needs / economy when I decided on the spec. I do, however, WANT the P85 BAAADLY, especially now after having fallen totally in love with my 60... :) There´s no doubt in my mind the P85 is the best deal EVER if you´re looking for an insanse sports-sedan...

Notre | September 12, 2013


Yes, I mean the Model X. 4WD Compact SUVs are in much higher demand here than large sports sedans.

chrisdl | September 12, 2013

No way!!

(Sorry, I just had to say that ;-) )

bent | September 12, 2013

I have said some this in the Norwegian EV forum before, but I'll say it here as well.

The 60kWh TMS is an excellent buy, and it is a mistake for people to think that to get a "proper" car or a "real" Tesla you need to go for 85kWh and the only real question is P or P+.

At 450kNOK the basic 60kWh with no options is by all accounts a fantastic car, and all the options are expensive luxuries you can do without. The only two exceptions are the purely practical ones: child seats if your family size/composition dictates they will be useful, and super charger access if you want to go on road trips.

So a Norwegian who struggles to justify spending 700kNOK on a top spec Model S (or simply can't afford to), should just get the 450kNOK model already*. You don't need all the frills.

When many over here do get a top-spec MS it's probably because the buyers so far are the enthusiasts, because many Norwegians can obviously afford that if they really want it, and because many see this as a once in a lifetime opportunity to get a lot of car without having to give any of that money to the tax man. When you spend +250kNOK for the top spec as compared to the basic 60kWh you know that all of those 250kNOK are going into making the car better rather than financing the govt. This is probably a very powerful driver for overspending on the car.

* Of course, many also can't afford that and so they need to wait a couple years still.

Benz | September 12, 2013

Same: all I see is cars from the IAA in Frankfurt.

Brian, maybe the problem is that we are outside of Norway.

etigro | September 12, 2013

Let's be realistic here, the situation in Norway cannot be compared to other countries in Europe due to the heavy incentives on tax cuts.
As a comparison, incentives in France are 7500€ (and this is probably a better benchmark for other European countries), so it does not change the game on a 100 K€ car.
A VW Golf will be at least 3 times cheaper, and not just 20%.
I would believe that except in Norway, the S will compete with other high end BMWs, Panameras, Mercedes. It will do well against those but will never make it to a top 10 selling car per country.

thranx | September 12, 2013

@Benz; scroll down the page...the (extensive) piece on Tesla is there.

mario.kadastik | September 12, 2013


Well in Estonia the subsistence is 18k€ and that's not a tax credit, but hard cash that they pay to you in just a few days after you show the paperwork that you've paid for the car.

Therefore the base 60k€ model costs in fact 48k€ making it comparable to average Audi. It's not as crazy incentive as being tax free in Norway (with huge tax on ICEs), but as our VAT rate is 20% said 18k makes up 30% of the purchase cost. Of course if you take a 85kWh model with options it'll be a smaller % win, but it's still substantial enough. Add to it the savings on fuel (for me ~2000€ a year, for most people who drive more than I do it's even more) over say five years and the car is on par with BMW 5 series or Audi A6 or even cheaper than those cars. Not quite a Ford Mondeo, but that would not be an equivalent comparison now would it...

Notre | September 12, 2013

As has been stated here before: This is a time limited phenomenon. If Fremont could deliver 3000 cars in Norway tomorrow they would sell 3000 cars tomorrow (if that is the number of accumulated reservations at this time). I think MS market share next year still will be solid, definitely top five, but I doubt it will be number one.

carlk | September 12, 2013

Imo European countries in general and Scandinavian countries in particular is the more advanced civilization in human history. The world may be a better place if that's an indication.

Fredlambert | September 12, 2013

Anyone knows what the LEAF scored during the same period?